According to the Meat Demand Monitor (MDM), a monthly consumer survey funded in part by the Beef Checkoff, consumers continue to value beef for its taste, and that eating satisfaction plays a major role in their purchasing decisions. A report summarizing the MDM's findings from February 2020 to December 2025 shows that more than 85% of Americans today identify as meat consumers, and consumer willingness to pay for beef at retail has increased faster than inflation. Over that same period, the number...