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This Week in Retail: Reviewing the Chicken Complex; CPI Update
This week in retail, we’ll take a deeper dive into the retail chicken landscape ahead of the approaching NFL season, which officially kicks off in four weeks.
Chicken currently ranks fourth in protein buying opportunities with 16.4%. Seafood, beef, and pork hold the top three spots, respectively.
Urner Barry’s Weekly Retail Feature Chicken Index is $2.96 per pound this week, up 10% from the 5-year average of $2.69 per pound.
Within the chicken complex, boneless skinless breasts hold the most ad volume at 42.5%. Drumsticks are the next highest featured item with 15.5% of total chicken ads...
This Week in Retail: Wrapping Up July; Digesting the Latest GDP Data
Wrapping up July, grocers are promoting fan-favorite grilling items like steaks, pork chops, and shrimp in an effort to encourage at-home cooking during the dog days of summer—a seasonally sluggish period for meat sales.
Seafood features make up nearly 33% of total protein ad volume this week, marking the fifth consecutive week that it has seized the top spot. Beef comes in second with 23%, closely followed by pork with 22%. Chicken claims 17.5% and eggs make up 1.3% of ad space, down from nearly 5% the week...
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