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This Week in Retail: Farewell February; What's Next?
Wrapping up the final full week of February, wintry weather is in full force as back-to-back storms rip through the Eastern two-thirds of the country. Amidst the havoc, retailers are eagerly looking towards spring demand, which is boosted by seasonal influences including more favorable grilling conditions and holidays like Easter.
Retail protein sales are typically sluggish in February, leaving much to be desired among grocers. However, consumer retail demand for meat has remained strong so far this year despite a normal seasonal lull and higher prices for most items. In the near term, grocers will begin to shift their retail features from red meat and poultry towards seafood as Lenten observers begin a 40-day period of fasting and reduced meat consumption starting on March 2nd.
The seafood complex accounts for 27% of total protein features this week. Beef makes up 26.5% of feature volume, while pork closes in on 21%. Chicken claims almost 13% of ad space, followed by eggs...