The Retail Rundown: 20th Power of Meat Report Reveals Record-Breaking Meat Sales

The 2025 Power of Meat Study was unveiled this week at the Annual Meat Conference in Orlando, Florida, where Anne-Marie Roerink, Principal at 210 Analytics, shared key insights into shoppers' evolving meat and poultry purchasing habits. Here are some key takeaways from the study's 20th edition: 

Meat sales reach new heights 

This year’s report, released by the Meat Institute and The Food Industry Association (FMI), revealed that the meat department set a new sales record in 2024, reaching $105 billion in total...

The Retail Rundown: Fresh Buying Opportunities in Bloom

Tomorrow marks the official start of spring, and retailers are seizing fresh opportunities to capture increased spending with occassions like Easter and peak grilling season soon approaching.

However, for some residents, spring still feels distant as a late-season storm sweeps through the Central US today and tomorrow, potentially impacting purchasing and consumption patterns in affected regions. 

With roughly a month remaining in Lent, seafood remains a focal point in retail promotions, accounting for 33% of protein advertisements, primarily driven by fresh/frozen fillets as well...

The Retail Rundown: Key Buying Occasions on the Horizon 

March presents key retail buying opportunities as spring holidays approach and Lent influences shopping and dining habits.

With Lent beginning today, meat sales typically decline as participants shift toward seafood. This week, seafood promotions rose to 28% of total retail features, up from 26% last week. Currently, 31% of seafood ads highlight fresh or frozen fillets, with options like salmon, cod, and catfish averaging $9.30 per pound on discount—nearly 9% higher than a year ago.

Elsewhere in the retail landscape, beef and pork each account for nearly 25% of featured promotions...