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Kroger's Simple Truth Brand Launches Emerge: Plant Based Fresh Meats
The Kroger Co., America's favorite grocer, announced today the launch of Simple Truth Emerge: Plant Based Fresh Meats. An expansion of Simple Truth – America's largest natural and organic brand – Simple Truth Emerge is a line that offers fresh burger patties and grinds at more affordable prices. Available exclusively at Kroger Family of Stores, Simple Truth Emerge joins the Simple Truth Plant Based collection introduced last year, offering vegan chocolate chip cookie dough, oat milk, sour cream, deli slices, sausage and other products.
The Simple Truth Plant Based collection was first announced, including a sneak peek of Simple Truth Emerge, last September at the Good Food Conference in San Francisco, where Gil Phipps, Kroger's vice president of Our Brands, spoke on...
Kroger Elects Karen M. Hoguet to Board of Directors
The Kroger Co. today announced that Karen M. Hoguet has been elected to the company's board of directors.
Ms. Hoguet served as the chief financial officer of Macy's, Inc. from October 1997 until July 2018. She then served as a strategic advisor to the CEO until her retirement earlier this year. Ms. Hoguet currently serves on the Nielsen Holdings plc board and previously served on the boards of Chubb and Cincinnati Bell.
"We are pleased to welcome Karen to Kroger," said Rodney McMullen, Kroger's chairman and CEO. "She brings more than 35 years of retail and commercial experience to our board. Karen's long tenure as a senior executive of a publicly-traded retail company provides...
Kroger Reports Third Quarter 2019 Results
The Kroger Co. today reported its third quarter 2019 results and provided a Restock Kroger progress update on the company's three-year transformation plan.
Comments from Chairman and CEO Rodney McMullen
"Kroger's customer obsession and focus on operational excellence continued to generate positive results in the third quarter. Identical sales were the strongest since we started Restock Kroger and gross margin rate, excluding fuel and pharmacy, improved slightly in the quarter. At the same time, we continued to reduce costs as a percentage of sales.
We are using the power of Kroger's stable and growing supermarket business to create meaningful incremental operating profit through the alternative profit stream businesses, which adds...
Kroger Launches Dark Kitchen Partnership with ClusterTruck
The Kroger Co., and ClusterTruck, a software platform that powers profitable, vertically integrated delivery-only kitchens, today launched a partnership that will change the way Americans access freshly prepared meals. By offering multiple menus from one central scratch kitchen, Kroger Delivery Kitchen will deliver fresh and delicious meals on-demand without service or delivery fees.
For the initial rollout, Kroger Delivery Kitchen Powered by ClusterTruck is launching in Carmel, Indiana – where Kroger and ClusterTruck are jointly opening a fourth kitchen – and Indianapolis and Columbus, Ohio. Additionally, King Soopers Delivery Kitchen Powered by ClusterTruck will serve customers in Denver.
"The way our customers order and receive meals is evolving, and ClusterTruck's innovative culinary and...
Kroger Partners with Europe's Infarm to Offer In-store Living Produce Farms
The Kroger Co., America's largest grocery retailer, and Infarm, the world's fastest growing urban farming network, today announced a partnership that will bring modular living produce farms to North America, delivering produce picked so fresh you can see the roots. The partnership between Kroger and Infarm marks the first-of-its-kind in the United States.
The living produce farms will launch this month at two of the 15 stores planned at QFC – a Kroger banner – at locations in Bellevue and Kirkland, Washington. Using hydroponic technology, the produce will grow on site at the participating QFC stores, removing the need for extended transportation and storage and producing a more eco-conscious product. The farms are designed to scale and will provide shoppers the freshest and...
Kroger Debuts New Logo and Launches Brand Transformation Campaign
The Kroger Co. debuted today its new logo and brand transformation campaign, celebrating its love of all customers and associates, food-first culture and long history as America's favorite grocer.
"Kroger's new brand launch is a unifying framework for our seamless shopping experience that is designed to deepen our connection with customers and associates today and into the future, support our business transformation and provide an elevated creative approach," said Mike Donnelly, Kroger's executive vice president and chief operating officer. "Kroger chose Fresh for Everyone as our leading brand message because it is inclusive, clear and memorable and supports our vision of serving America through food inspiration and...
Kroger Opens Two-Level Store with First-Ever Food Hall
The Kroger Co. opened a new, 52,000-square-foot urban format store today in downtown Cincinnati, offering the grocer's first-ever food hall, named On The Rhine Eatery. The experience features Cincinnati eateries Django Western Taco, DOPE! Asian Street Fare, Eli's BBQ and Queen City Whip, as well as Kitchen 1883 Café and Bar, Kroger's American food restaurant concept.
"Kroger is thrilled to introduce our first food hall and offer a one-of-its-kind shopping experience in our hometown of Cincinnati, providing a convenient location to experience delicious, quality meals and foods. This innovative destination highlights Kroger's food-first culture," said Rodney McMullen, Kroger's chairman and CEO. "Kroger's new store offers...
Kroger and Ocado Name Dallas Location of Fifth High-Tech Customer Fulfillment Center
The Kroger Co., America's largest grocery retailer, and Ocado, one of the world's largest dedicated online grocery retailers, today announced Dallas, Texas, as the fifth location for a Customer Fulfillment Center (CFC).
"Kroger is incredibly excited to construct one of our industry-leading Customer Fulfillment Centers in Dallas, Texas — one of the largest cities in America — in relationship with Ocado to bring fresh food to our customers faster than ever before," said Robert Clark, Kroger's senior vice president of supply chain, manufacturing and sourcing. "Through our strategic partnership, we are engineering a model for the region, leveraging advanced robotics technology and creative solutions to redefine the customer experience for...
Kroger Reports Second Quarter 2019 Results
The Kroger Co. today reported its second quarter 2019 results and provided a Restock Kroger progress update on the company's three-year transformation plan.
"The Restock Kroger framework is designed to reposition our core business by 2020 while continuing to deliver for shareholders.
We are pleased with the improvement of trends in our supermarket business in the second quarter. Guided by our customer obsession, Kroger delivered our best identical sales, without fuel, result since the launch of our transformation plan. FIFO gross margin, without fuel and pharmacy, was stable in our supermarket business. Gross margin headwinds in pharmacy were offset by strong fuel performance during...
Kroger's Simple Truth Brand Launches Plant Based Collection
The Kroger Co. announced today a new collection: Simple Truth Plant Based. The collection will include fresh meatless burger patties and grinds as well as plant-based cookie dough, pasta sauces, sausages, deli slices, dips and other items.
The Simple Truth collection was announced on stage by Gil Phipps, Kroger's vice president of Our Brands, at the Good Food Conference in San Francisco, where he was a featured speaker. The Conference, hosted by the Good Food Institute, focuses on accelerating the marketplace for plant-based food.
"Since its launch in January 2013, Simple Truth has become the leading natural and organic brand in the country, with annual sales exceeding $2.3 billion," said Phipps. "As more of our customers embrace a flexitarian lifestyle, choosing to prioritize...
Amazon Share is Declining Amid Online CPG Sales Growth
Amazon remains the leader in online consumer packaged goods (CPG), continuing to outpace the competition in share of sales and buyers. Yet, its share growth has slowed.
A downward shift in Amazon’s share of CPG sales in the U.S. sends an important message to retailers and manufacturers. Traditional and non-traditional retailers have been accelerating their responses to Amazon by adjusting their omnichannel offerings and strategies. These adjustments have helped them steal share from the global online player, but other factors are at play.
Today, the playing field online has become exponentially more crowded, and while that does bring complications, it also means that many merchants have begun to...
Kroger and Ocado Break Ground on America's Second High-Tech Customer Fulfillment Center
The Kroger Co. (NYSE: KR), America's largest grocery retailer, and Ocado (LSE: OCDO), one of the world's largest dedicated online grocery retailers, today broke ground on America's second customer fulfillment center (CFC), located in Groveland, FL – a new market for the retailer.
"Kroger is excited to enter Florida to redefine the customer experience through our industry-leading partnership with Ocado," said Rodney McMullen, Kroger's chairman and CEO. "There's a substantial demand for Kroger products and services in the state, and we're eager to offer a new and seamless experience through the customer fulfillment center, leveraging advanced robotics technology and...
Kroger Reports First Quarter 2019 Results
The Kroger Co. (NYSE: KR) today reported its first quarter 2019 results and provided a Restock Kroger progress update on the company's three-year transformation plan.
"Because the retail industry is constantly transforming, we proactively launched Restock Kroger to deliver for our customers and shareholders. It all starts with our customer obsession, which is why Kroger is assembling a platform to deliver anything, anytime, anywhere.
We are building momentum in the second year of Restock Kroger, which is off to a solid start. The entire company is focused on redefining the grocery customer experience, improved upon by...
Kroger and Ocado Break Ground on America's First High-Tech Customer Fulfillment Center
The Kroger Co. (NYSE: KR), America's largest grocery retailer, and Ocado (LSE: OCDO), one of the world's largest dedicated online grocery retailers, today broke ground on America's first customer fulfillment center (CFC).
"Kroger is incredibly excited to reach this meaningful milestone in our Restock Kroger vision to serve America through food inspiration and uplift," said Rodney McMullen, Kroger's chairman and CEO. "Our partnership with Ocado will introduce transformative ecommerce, fulfillment and logistics technology in the U.S. and bring customers fresher food faster than ever before, accelerating our ability to provide anything, anytime, anywhere...
Kroger and Home Chef Launch Pilot for Three New Retail Meal Solutions
The Kroger Co. (NYSE: KR) and Home Chef announced today a pilot to enhance its existing selection of meal kits sold in more than 900 Kroger Family of Stores across the country with three new options.
Kroger Introduces Don Lee Farms Plant-Based Burger into Markets
Don Lee Farms is announcing the introduction of its trailblazing Organic Plant-Based Burger in nearly 2,000 Kroger® markets. The burgers will be sold in the meat section at Kroger®, Ralphs®, Dillons®, King Soopers®, Fry's®, QFC® and Fred Meyer®.
Donald Goodman, President, Don Lee Farms, said: “Working with Kroger® has been a priority for us in our pursuit to expand to where our customers want us to be. With the addition of Kroger®, we are bringing the fastest growing burger of its kind to nearly 2,000 locations in ...
Kroger Announces Executive Promotions to Support Restock Kroger
The Kroger Co. (NYSE: KR) today announced several executive promotions to support Restock Kroger and the company's long-term growth.
"We are making progress on redefining the customer experience, and our high-performing leaders are determined to maintain that momentum in year two of Restock Kroger and beyond," said Mike Donnelly, Kroger's executive vice president and chief operating officer. "Each of these promotions is consistent with Kroger's track record of strong succession planning and will help ensure we continue driving toward our growth objectives."
"We have a leadership team that combines deep experience with creative new talent," said Tim Massa, Kroger's senior vice president of human resources and chief people officer. "In our dynamic retail environment, we continue to ...
Kroger and Peak Rock Capital Announce Definitive Agreement for Purchase of Kroger's Turkey Hill
The Kroger Co. (NYSE: KR) and Peak Rock Capital, a leading middle-market private equity firm based in Austin, Texas, today announced a definitive agreement for the sale of Kroger's Turkey Hill business to an affiliate of Peak Rock Capital.
As part of the sale agreement, the Peak Rock Capital affiliate will continue to operate the Turkey Hill business out of its large Conestoga, Penn., facility with its nearly 800 full-time, part-time and seasonal associates and under the same recognizable Turkey Hill brand.
"We believe this is the right step to ensure the Turkey Hill business can meet its full potential and continue to grow its successful ice cream and ...
Kroger and Ocado Name Central Florida City Location of Second High-Tech Customer Fulfillment Center
The Kroger Co. (NYSE: KR), America's largest grocery retailer, and Ocado (LSE: OCDO), one of the world's largest dedicated online grocery retailers, today announced Groveland, Lake County, Florida, as the second location for one of their Customer Fulfillment Centers (CFC).
"Kroger is incredibly excited to construct one of our industry-leading Customer Fulfillment Centers in Groveland, Florida—a city west of Orlando—through our relationship with Ocado," said Alex Tosolini, Kroger's senior vice president of new business development. "Through our strategic partnership, we are leveraging ...
Kroger and Nuro Launch Autonomous Delivery Service in Houston
The Kroger Co. (NYSE: KR), America's largest grocery retailer and Nuro, the robotics company transforming local commerce, today announced the launch of their autonomous grocery delivery service in Houston. The innovative service will be available through two Houston Kroger stores, reaching customers residing in four local zip codes.
Since August 2018, Kroger and Nuro have operated a popular, first-of-its-kind self-driving grocery delivery service in Scottsdale, AZ, servicing a single zip code with an autonomous vehicle fleet. In late 2018, the partnership expanded to include Nuro's custom vehicle, R1, marking the nation's first fully unmanned delivery service available to ...
Kroger and Inmar Finalize Strategic Relationship
Inmar and The Kroger Co. (NYSE: KR) today announced the completion of Inmar's acquisition of You Technology, LLC, a digital coupon and digital rebate publishing platform, from Kroger and the finalization of Inmar's long-term service agreement to provide digital coupon services to the Kroger family of stores.
Kroger's sale of YouTech to Inmar was for total consideration of $565 million, including $400 million of cash consideration received upon closing. Kroger intends to use the after-tax cash proceeds from the sale to reduce debt.
"The monetization of our investment in YouTech and long-term agreement with Inmar demonstrate how Kroger can create value in different ways ...
Kroger Delivers Key Year-One Restock Kroger Commitments
The Kroger Co. (NYSE: KR) today reported fourth quarter and fiscal 2018 results and provided a Restock Kroger progress update after its first full year executing the company's three-year transformation plan.
"Kroger solidly delivered on what we set out to do in 2018, which was an investment year that laid the groundwork for us to achieve our 2020 Restock Kroger targets including financials. We reached our FIFO operating profit goal and finished the year with sales and business momentum. We have a clear path to ...
Kroger and Ocado Announce Two Additional Sites for High-Tech Customer Fulfillment Centers
The Kroger Co. (NYSE: KR), America's largest grocery retailer, and Ocado (LSE: OCDO), one of the world's largest dedicated online grocery retailers, today announced Central Florida and Mid-Atlantic as the newly-named regions for America's next two customer fulfillment centers (CFC).
"Kroger is excited to partner with Ocado—one of the most innovative, advanced companies in the world—to redefine the grocery shopping experience for customers along the East Coast," said Rodney McMullen, Kroger's chairman and CEO. "We are incredibly excited to introduce customer fulfillment centers in this region to deliver on our Restock Kroger vision to ...
Kroger Introduces Kroger Pay and Kroger Rewards Debit Card
The Kroger Co. (NYSE: KR) announced today it is introducing Kroger Pay, a mobile payment solution that securely combines a customer's payment and loyalty card information to create a faster checkout experience. The company is also launching a new Kroger REWARDS debit card, a rewarding payment option for customers.
"Kroger is redefining the customer experience by creating innovative ways to pay at our stores and online," said Gary Millerchip, CEO of Kroger Personal Finance and corporate strategy integration lead. "Kroger Pay and the Kroger REWARDS debit card are two more ways we are transforming our payments model to benefit our customers ...
Kroger and Home Chef Expand Nationwide Retail Rollout and Launch Meal Kit Feature for Online Orders
The Kroger Co. (NYSE: KR) and Home Chef announced today the introduction of retail meal kits to new cities, bringing the weekly rotating meal solution to 500 additional Kroger Family of Stores across the country. Additionally, homechef.com has launched a customizable meal kit feature for online orders, allowing customers to have more flexibility in deciding what's for dinner by providing the choice to change and upgrade recipe ingredients. The feature—the first among leading meal kit brands—offers unprecedented variety for customers.
"Kroger continues to redefine the customer experience and provide new ways to shop for, prep and cook meals through exciting brick-and-mortar and digital experiences," said Robert Clark, Kroger's senior vice president of merchandising. "Last October, Kroger introduced Home Chef retail meal kits, and ...
Kroger Promotes Stuart W. Aitken to Senior Vice President, Alternative Business
The Kroger Co. (NYSE: KR) today announced a key promotion in support of Restock Kroger and beyond with the appointment of Stuart W. Aitken to the newly-created role of Senior Vice President, Alternative Business, effective February 3, 2019.
In this role, Mr. Aitken will assume oversight for Kroger's successful existing alternative profit businesses, including 84.51° and Kroger Personal Finance (KPF), and also lead the development of a full portfolio of alternative businesses to support the transformation of Kroger's growth model. Mr. Aitken will continue to serve as chief executive officer of 84.51° and ...
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