Grocer Lowers Prices on Essential Basket Staples, Asking Customers to "Compare & Save" Versus National Brands

All customers will have access to new giant savings on Giant brands with hundreds of new lower prices. They simply need to look for the "Compare and Save" tags on items in every aisle. The Flexible Reward promotion allows customers to earn 2x the points on Giant brand item purchases. These points can then be redeemed for grocery savings, gas savings or unique product offerings during future trips.

"At Giant Food, we have always offered great savings to our customers through our...

Circana Report Reveals Private Brands Surge Amidst Inflation 

Supporting shoppers by investing in innovation and promotions is key for retailers.

Circana™, the leading advisor on the complexity of consumer behavior, ​​today released a new report on the state of private brands (also referred to as store brands or private labels). Despite high inflation, private brands have experienced growth, surpassing $217 billion in sales in the United States market. The report, “CPG Private Brands Update,” provides an update on the store brand landscape, and identifies retailer opportunities to increase demand for their own brand and private brand...

Albertsons Companies Launches New Signature SELECT® Mix + Match Meal Solution 

Albertsons Companies, Inc. (NYSE: ACI) today announced the launch of its newest Own Brand innovation, the Signature SELECT Mix + Match meal solution. Designed to save customers time both in the store and in the kitchen, this new line of frozen entrees, sides and veggies cook together in one standard oven at 375 degrees for about 35 minutes. Available now at 1,900 Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s, this customizable meal solution feeds a family of four at a great value...

Dollar General Puts ‘Food First’ Through Investment in Private Brands

Dollar General is expanding its private label brand, Clover Valley, to include new on-trend national brand alternatives, debuting more than 100 new items for 2023 including a wider selection of sauces, condiments, entrees, sides, snacks and more at affordable price points with many featuring stylish new packaging designs.

“We have made significant enhancements to our private brands in 2023, and we know how important these value offerings are for our customers,” said Emily Taylor, executive vice president and chief merchandising officer at Dollar General. “We believe these products will...

Southeastern Grocers Introduces New Private Label Product Line, Know & Love

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, announces its new, exclusive store brand product line – Know & Love – designed to offer customers a wide range of affordable, clean label products made with ingredients they “know,” to create the everyday products they’ll “love.”

SEG’s new Know & Love line builds upon the grocer’s commitment to provide its customers with quality products and services that stretch their wallets. The thoughtfully curated selection prioritizes value and...

BranchOut Food Inc. Focuses Business Strategy on Private Label

BranchOut Food Inc., an international food-tech company renowned for its natural snacks and superfood ingredients, announces its primary emphasis on the private label channel as a key business strategy. While the Company will continue to support and grow its robust brand portfolio, it believes that private label offers the most advantageous path for growth and profitability.

With rising grocery prices, the demand for affordable alternatives has driven the popularity of private label products. BranchOut Food Inc. strategically aligns itself with the private label market to capitalize on this trend...