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Restaurants Up the Ante on Healthier Menu Options
Consumers are telling restaurateurs they’re looking for menu items lower in calories, more nutritious and, in some cases, smaller sized, and restaurateurs are listening.
Earlier this year, the National Restaurant Association released its annual What’s Hot Culinary Survey of more than 1,000 U.S. chefs and restaurateurs. The research found that eight in 10 operators said customers pay more attention to nutritional content than they did two years ago. The survey also discovered 71 percent of consumers said availability of healthy menu choices made it more likely they’d choose one restaurant over another. As a result, restaurateurs planned to add more of those options to their menus. For example...
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