Meati Foods™ Launches Meati™ Marketplace for Consumers

Meati Foods, creator of delectable, animal-free meats crafted from the company's patented, whole-food MushroomRoot™, today launched meati™ Marketplace, a direct-to-consumer storefront designed for meati fans to get regular deliveries of the products they love and to be the first to try new products before they hit store shelves. Customers who register for the Innovation Kitchen Subscription will receive a monthly delivery of Meati’s four current products alongside at least one completely new product, delivered direct to their door. Meati Marketplace will also sell individual products...

SOMOS Launches in Target Nationwide with Two Exclusive Burrito Bowl Kits

SOMOS, the Mexican food brand that brings vibrant heritage and real Mexican flavors to ready-to-eat foods, will roll out in all 1,800+ Target locations nationwide beginning this month. SOMOS launches in Target with two Target-exclusive Burrito Bowl Kits, designed to deliver two servings of protein-packed, plant-based Mexican meals in under five minutes. SOMOS will also bring several products within their existing portfolio to Target shelves including rices, beans, veggie sides, and their newest product, Salsa Macha, the "Mexican chili crisp" condiment...

Veggie Grill Expands Successful Beyond Meat Partnership With Additional Plant-Based Steak Offerings

Veggie Grill, the beloved plant-based restaurant pioneer and acclaimed segment leader best known for serving feel-good food for all since 2006, is deepening its longtime partnership with Beyond Meat with expanded Beyond Steak menu offerings. Committed to sourcing the best-tasting and highest-quality plant-based products possible, Veggie Grill will feature the award-winning Beyond Steak on three existing fan-favorite menu items. The 100% plant-powered restaurant brand debuted the better-for-you steak in April. The overwhelmingly positive response to Beyond Steak...

UNLIMEAT Unveils New Products, Collaboration with JUST Egg

Zikooin Company (UNLIMEAT), a leader in the alternative meat market in Korea, is introducing plant-based egg products in partnership with JUST Egg, the U.S.-based market leader in the plant-based egg category. The two companies recently announced that they have signed a brand license agreement and will unveil new products using JUST Egg's beloved folded format.

JUST Egg is a division of Eat Just Inc., a food technology company with a mission to build a healthier, safer and more sustainable food system in our lifetimes. The firm's world-class team...

Beyond Steak, the #1 New Plant-Based Meat Item in Retail, is Now Available at Nearly 14,000 Stores 

Beyond Meat, Inc., a leader in plant-based meat, today announced that following a successful initial rollout, Beyond Steak®, the #1 selling new plant-based meat item in retail1, is expanding distribution to include Whole Foods Market, Publix, Wegmans, Meijer and Stater Bros. Markets. This new distribution joins existing availability of Beyond Steak at Kroger, Walmart, Albertsons, Ahold, Target and Sprouts Farmers Market, and supports Beyond Meat’s mission of making delicious, nutritious and sustainable plant-based meat products...

Chris Paul Invests In Wicked Kitchen And More Alternative Protein News

Wicked Kitchen’s list of investors includes another big name. The plant-based food brand announced on Tuesday that 10-time NBA All-Star Chris Paul has joined their team as an investor.

Paul was first drafted by the New Orleans Hornets in 2005, and has since played for the Los Angeles Clippers, Houston Rockets, Oklahoma City Thunder and Phoenix Suns. His current team is the Washington Wizards.  

In 2019 the NBA point guard and two-time Olympic Gold medalist transitioned to a plant-based diet and made the change...

Impossible Foods Launches The Indulgent Burger: Premium Patties With Gourmet Flavor

Today, California-based Impossible Foods doubled-down on its industry-leading plant-based beef portfolio with its boldest burger yet: Introducing the Impossible™ Indulgent Burger — a new, more premium version of the original Impossible™ Burger patty with a recipe that’s juicier, meatier and all-around more indulgent.

The Impossible Indulgent Burger is a thick, flavor-forward burger for discerning burger-lovers – in fact, 82% of consumers say it tastes as good as or better than ground beef from cows. Each third-pound, restaurant-style patty packs maximum...  

Impossible Foods Expands with New Chief Science Officer and Chief Supply Chain Officer 

Impossible Foods announced today the addition of two seasoned executives to its leadership team to oversee several critical business functions.

Veteran industrial biotechnology leader Sunil Chandran is joining Impossible Foods as its Chief Science Officer to oversee the company’s R&D and innovation departments, with a focus on improving Impossible’s existing products and introducing new innovations to its product portfolio. Chandran joins Impossible from Amyris Inc., where he spent more than 17 years bringing new fermentation-derived ingredients to market, most recently as its Chief Science Officer...

Beyond Meat Debuts the Newest Iteration of Beyond Sausage, the #1 Selling Plant-Based Sausage

Beyond Meat, Inc, a leader in plant-based meat, today announced the next step forward in providing consumers with delicious plant-based meats that are indistinguishable from their animal protein counterparts while being better for people and the planet with the launch of the newest iteration of Beyond Sausage®. With an even juicier, meatier taste and texture, the latest version of the top-selling plant-based dinner sausage in retail1 comes just in time for the 68% of Americans hosting a Fourth of July...

Impossible Foods Kicks Off Major Summer Marketing Effort 

Impossible Foods is gearing up for summer with the launch of two new national advertising campaigns designed to introduce consumers across the country to the plant-based meat category as well as Impossible’s brand and products.

Premiering this Sunday, June 11 during the 76th Annual Tony Awards® broadcast, Impossible’s “Making Meat History” campaign is a rollicking 90-second musical advertisement. It explores the history of meat through the ages and up to the present day, when the musical’s “historian” narrator introduces meat from a new animal called “the plant.” Impossible created...

Planet Based Foods Expands Product Line for Oregon-Based Grocery Chain

Planet Based Foods Global Inc. is excited to announce that the Company will be expanding its product line for the Oregon-based grocery store chain, New Seasons Market ("New Seasons") to include Planet Based Food's Original with Cheese Taquitos and Southwest Style Taquitos across its in-store locations in July 2023.

This announcement is in conjunction with a previous news release (dated August 9, 2022) when the Company announced they would be partnering with New Seasons Market to offer Planet Based Foods...

Just in Time for Summer, Gardein Serves Up Two Sizzling Veggie Burgers

As grilling season approaches, Gardein®, a brand of Conagra Brands, Inc. (NYSE: CAG), is excited to offer two delicious and unique veggie burger options for those looking to elevate their BBQ game. The new Gardein SUPRÊME™ Black Bean Burger and SUPRÊME™ Falafel Burger elevate the sensory and taste experience of the traditional veggie burger, delivering full flavour and texture you can really sink your teeth into. Both products are part of Gardein’s popular SUPRÊME™ line, offering consumers more variety for summer...

PLANT PROTEIN: Get to Know Players in the Plant Protein Market: Alpha Foods

Founded in 2015, Glendale, California-based Alpha Foods produces plant-based versions of familiar favorites they believe even opposites can agree on. Protein-packed, 100% plant-based, and non-GMO Project Verified, Alpha's convenient comfort food delivers a tasty meatless meal for breakfast, lunch, or dinner and everything in between.

In a statement, co-Founder and CEO Cole Orobetz said: “ Alpha is on a journey to make plant-based eating accessible to and easy for all, from flexitarians like myself, to vegans and everyone else in...

REPORTER: Plant-Based Foods Gaining Traction at Schools

This article was originally featured in the Spring 2023 Edition of Urner Barry’s Reporter magazine. Want a FREE subscription? Click HERE.

The plant-based food phenomenon has experienced ebbs and flows over the last year or so, but it’s safe to say this protein complex is here to stay in one capacity or another. A positive for the companies offering many alternative food items is the fact that schools throughout the U.S. have instituted plant-based food programs, and kids and young adults have been receptive. One program called Plant-Powered Fridays...

Meala FoodTech Secures US$1.9M in Pre-Seed Round

Start-up Meala FoodTech, Ltd., the developer of a functional protein platform, announces the close of USD1.9M in pre-seed investment. The round was led by The Kitchen FoodTech Hub, part of The Strauss-Group and DSM Venturing (the corporate venture arm of the Dutch multinational Royal DSM); with participation of Milk & Honey Ventures, specializing in alt-protein investments DSM Venturing's contribution marks its third investment in the Israeli FoodTech ecosystem in 2022.

While the plant-based category continues to gain momentum, alt-protein food formulators still struggle to improve...

PLANT PROTEIN: Get to Know Players in the Plant Protein Market: Fermented Food Holdings, Inc.

Some companies have been around for quite a while and have established themselves through their product offerings. However, Fermented Food Holdings (FFH) is new to the game, but their founders have made an imprint into the fermented foods category right from the start.

FFH was started in 2021 by Oliver Joost and Marcelo Marim with the idea of investing in brands within a growing category that centered on the consumer insight of using food as medicine (or instead of medicine)...