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USMEF Partners with Chilean Importer to Grow its Portfolio of U.S. Pork Cuts
To address reduced U.S. pork sales with a major importer in Chile, USMEF South American Representative Jessica Julca worked with the importer to develop a client database to segment its customers based on their purchasing patterns and potential needs.
“El Carnicero used to import several cuts of U.S. pork but with greater availability from competitors, they were down to importing one U.S. cut,” says Julca. “The database contains purchasing data for 211 of its customers and helps them to identify loyal customers and market opportunities...
Partnerships Key to Market Development Efforts for U.S. Pork Loin in Peru
U.S. industry partnerships are behind a U.S. pork loin initiative with a major importer in Peru. Critical to the success of this initiative were technical cutting demonstrations performed for importers last year by Dr. David Newman, senior vice president for market growth for the National Pork Board (NPB) and a past member of USMEF’s executive committee.
During a USMEF-led, NPB team visit last year, Dr. Newman conducted a pork fabrication seminar for Peruvian importers to demonstrate new ideas for...
Japan’s Largest Pork Cutlet Restaurant Chain Switches to U.S. Pork
Global strategies to build demand for the U.S. pork loin are paying dividends in several markets, including high-value market Japan. Katsuya, Japan’s largest pork cutlet restaurant chain, has switched to using U.S. pork loin and tenderloin at its 450 outlets.
“Our team is working closely with targeted foodservice accounts, looking for menu opportunitites for U.S. pork. We have had some successes this summer,” says USMEF Japan Director Satoshi Kato. “Katsuya appreciated our partnership approach and has switched to chilled U.S. pork...
July Pork Exports Continue Above Year-Ago; Slow Month for Beef Exports
Building on a robust first-half performance, July exports of U.S. pork continued to outpace year-ago levels, according to data released by USDA and compiled by USMEF. Beef exports took a step back in July, posting the lowest volume since January, but export value per head of fed slaughter again exceeded $400.
July pork exports totaled 219,014 metric tons (mt), up 5% year-over-year, while export value increased 1% to $628.7 million. Through the first seven months of 2023, pork exports were 13% above...
Halstrom, Borror Named to Ag Trade Advisory Committees
U.S. Agriculture Secretary Tom Vilsack and U.S. Trade Representative Katherine Tai recently announced the appointment of private-sector representatives to serve on seven agricultural trade advisory committees. More details are in this joint USDA/USTR press release.
USMEF President and CEO Dan Halstrom was reappointed to the Agricultural Policy Advisory Committee. A full list of committee members is available here.
USMEF Vice President of Economic Analysis Erin Borror was appointed to the Agricultural Technical Advisory Committee for Trade in Animals and Animal Products...
Outstanding First Half for U.S. Pork Exports; Beef Exports Below Record Pace of 2022
U.S. pork exports concluded an excellent first half with another strong performance in June, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). While well below the record pace established in 2022, June beef exports topped $900 million in value, pushing first-half export value to nearly $5 billion.
June pork exports totaled 245,964 metric tons (mt), up 12% from a year ago, while export value climbed 6% to $691.4 million. Through the...
Blindfold Tests Demonstrate U.S. Beef’s Quality to Importers in Central America
In markets where buyers and end-users only know the lean, grass-fed beef produced locally, simple tactics are sometimes best to demonstrate U.S. beef’s superior attributes. In recent months, market development efforts have centered on blindfold taste tests in Guatemala, Panama, El Salvador, Honduras and Dominican Republic to demonstrate the superior quality of grain-fed U.S. beef. According to Lucia Ruano, USMEF’s representative in the region, the taste tests are very effective.
“We conduct a two-three hour educational program for importers and their end-user customers...
U.S. Suppliers Meet with Latin American Buyers at USMEF’s Product Showcase
Red meat buyers from Central and South America and the Caribbean recently met with U.S. suppliers in Cartagena, Colombia, during the 11th edition of the U.S. Meat Export Federation (USMEF) Latin American Product Showcase. With 70 U.S. exporting companies exhibiting at the showcase, 220 importers had the opportunity to meet U.S. suppliers and arrange purchases of a wide range of U.S. red meat products.
“We are a family company in Colombia for 45 years. This show is very important to us, because we can find new suppliers,” said Laura...
Japanese Restaurant Chain Switching to U.S. Pork Following Promotion
North Graphic, a growing regional foodservice chain in Sapporo, Japan, has decided to switch to U.S. pork at its six outlets following a successful two-month promotion. Specializing in Italian and Chinese cuisine, North Graphic developed new menu items as part of the promotion, including buta-kara (Japanese-style deep fried pork) utilizing U.S. pork loin and pork butt.
Prior to the promotion, the chain had used European pork at its restaurants.
North Graphic is also developing deli products with U.S...
New Retail Opportunities for U.S. Beef in the Philippines
The expansion of membership-based retailing in Southeast Asia has reached the Philippines, creating new opportunities to introduce high-quality U.S. beef to consumers. USMEF partnered with S&R Membership Shopping to promote U.S. beef during the grand opening of its newest outlet in Kawit, 15 miles south of Manila. S&R is the leading membership shopping retailer in the Philippines with 23 outlets nationwide.
Fourteen cuts of U.S. beef were featured, including middle meats and several cuts and items from the chuck and round. In addition to...
May Pork Exports Highest in Two Years; Beef Exports Below Record-Large, Year-Ago Totals
Led by another outstanding month in Mexico and robust demand for variety meat, exports of U.S. pork continued to gain momentum in May, according to data released by USDA and compiled by USMEF. While well below the record-large volume and value posted in May 2022, beef exports improved from April and were the second largest (behind March) of 2023.
May pork exports reached 261,361 metric tons (mt), up 16% from a year ago, the ninth largest on record and the largest since May 2021...
Japanese Buyers Visit Wisconsin to Learn about U.S. Dairy Cattle and Beef Quality
As sales recover slowly from the pandemic in Japan’s foodservice sector, buyers are seeking new ideas to cap rising input costs. A key strategy for USMEF this year is to present economical options to buyers, such as underutilized cuts of beef and in some cases, beef from dairy cattle. Japan abolished the cattle age limit for imported beef in 2019, which opened the door to importing beef from dairy cattle.
USMEF’s Tokyo office led a team of foodservice buyers to Wisconsin last...
U.S. Red Meat Industry Makes Presence Known at SIAL China
An eye-catching location and expanded pavilion with spacious public reception areas, private meeting spaces, meat sample displays and a separate cooking area for product tastings were among the pieces in place to ensure a prominent presence for the U.S. red meat industry at SIAL China in Shanghai. Twelve members joined the USMEF Pavilion at the show, which hosted 175,527 attendees from 67 countries during the three-day event.
These elements were part of a blueprint designed to tout grain-fed U.S. beef and pork as top quality and show...
U.S. Beef Sustainability, Alternative Cuts Highlighted at Consumer Festival in Taiwan
U.S. beef held a featured role at the 2023 Vogue Picnic in Taipei, one of Taiwan’s largest outdoor events. The festival attracted an estimated 30,000, mostly young consumers. Sustainability, an issue of increasing importance among younger demographics in Taiwan, was a central message for the U.S. beef industry. Sustainability facts and information about U.S. production practices were shared with consumers and media at both industry booths and during presentations, cooking demonstrations, product samplings and interactive games.
Erich Kuss, chief of the Agricultural Section at the American Institute in Taiwan...
Campaign Underway to Promote Chilled U.S. Pork Back Ribs in Korea
As the South Korean government works to rein in rising prices, another duty-free tariff rate quota (TRQ) for imported pork was recently announced. Because pork imports from the U.S., EU and Chile enter Korea duty-free under free trade agreements, pork TRQs primarily benefit Canadian, Brazilian and Mexican pork.
With competitors gaining greater access to the high-value Korean market, USMEF efforts to promote and differentiate U.S. pork quality with the Korean trade and consumers are accelerating.
“We talked with U.S. suppliers and key accounts in the trade,”...
USMEF Conference Details Farm Bill Challenges, Examines Importance of U.S.-Mexico Trade Relations
The U.S. Meat Export Federation (USMEF) Spring Conference concluded Friday in Minneapolis with insights from former House Agriculture Committee Chairman Collin Peterson on how to make international trade a higher priority in the next Farm Bill.
Peterson, who oversaw the development of four Farm Bills during his 30 years in Congress, said trade has too often taken a back seat in Farm Bill debate and messaging.“For those of you that have members of Congress in your area who are on the Ag Committee, start...
USMEF Conference Examines Industry Challenges, Opportunities for U.S. Market Share Gains
The USMEF Spring Conference got underway May 24 in Minneapolis, with USMEF senior staff updating members on industry efforts to expand the international footprint for U.S. red meat and bolster demand for underutilized pork, beef and lamb cuts.
Minnesota Agriculture Commissioner Thom Petersen welcomed a strong turnout of producers, exporters, packers, processors and traders from across the nation, praising their collaborative efforts to advance U.S. agriculture by building global demand.
“I really wasn’t a ‘feed-the-world’ type of person when I started as commissioner,” Petersen said. “But as...
U.S. Pork Loin is Featured Attraction at Training Events with Mexican Distributors
USMEF recently partnered with Cedicarnes, a leading pork importer in northeast Mexico, to provide education and training for its end-user clients in foodservice on the versatility and quality attributes of U.S. pork loin. The training event was the first of seven planned in 2023 to promote the U.S. pork loin with importer/distributors and their end-user clients.
“These events are opportunities to explain the quality attributes of U.S. pork loin and demonstrate its versatility through the...
New Opportunities Developing for U.S. Beef in China’s Foodservice Sector
China’s economy is off to a good start in 2023 as consumer spending rallies from extended pandemic restrictions. Foodservice is rebounding and importers are working aggressively with its restaurant customers to meet changing demand from consumers. The pursuit of fresh ideas is creating new opportunities for high-quality, grain-fed U.S. beef in a sector that is accustomed to lean, grass-fed beef from South America.
USMEF partnered with a key importer to conduct training on specific U.S. beef cuts for one of its customers, a hot pot chain with...
March Pork Exports Largest in Nearly Two Years; Beef Exports Show Signs of Rebound
March exports of U.S. pork were the largest since May 2021, according to data released by USDA and compiled by USMEF. While below last year’s high volume, March beef exports were the largest since October.
March pork exports totaled 260,195 metric tons (mt), up 17% year-over-year and the ninth largest volume on record. Export value was also ninth largest at $724 million, up 18% from a year ago. These results capped a strong first quarter for U.S. pork as exports reached 716,691 mt...
Momentum Continues for U.S. Pork Exports in February; Beef Exports Below Year-Ago
U.S. pork exports remained robust in February, achieving double-digit increases over last year in both volume and value, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). Beef exports were lower year-over-year but improved from the low totals posted in January.
February pork exports totaled 219,729 metric tons (mt), up 11% from a year ago, while export value increased 10% to $596 million. This included a particularly strong performance for pork variety meat exports, which jumped 40%...
October Pork Exports Largest in 16 Months; Beef Exports Already Top $10 Billion
October exports of U.S. pork were the largest in more than a year and beef export volume also increased from a year ago, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF).
Pork exports reached 238,198 metric tons (mt) in October, up 5% from a year ago and the largest since June 2021. Pork export value increased 13% to $697.3 million, the highest since May 2021. For January through October, pork exports were 12% below last year...
USMEF Conference Concludes with Election of New Officers, Overview of Current Trade Landscape
The U.S. Meat Export Federation (USMEF) Strategic Planning Conference wrapped up Friday in Oklahoma City with the election of a new officer team. Dean Meyer, a corn, soybean and livestock producer from Rock Rapids, Iowa, is the new USMEF chair.
In addition to raising corn and soybeans, Meyer’s diversified operation – which he oversees with his three sons – includes a cattle feedlot and a farrow-to-finish hog facility. This provides him with a deep appreciation of the diverse range of agricultural sectors that make up USMEF...
USMEF Conference Examines Export Outlook, Production Constraints, Economic Headwinds
The U.S. Meat Export Federation (USMEF) Strategic Planning Conference got underway Wednesday in Oklahoma City, attracting farmers, ranchers, processors and exporters from throughout the nation. While U.S. red meat exports will likely set a value record approaching $20 billion this year, the industry faces an array of obstacles related to the sluggish global economy, weakening currencies of key trading partners and lingering effects of the COVID pandemic. Challenges are also mounting on the production side, especially for livestock producers impacted by drought...
September Pork Exports Continue Upward Trend; Pace Cools for Beef
U.S. pork exports topped year-ago totals for the second consecutive month in September, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). September beef exports were below last year for the first time in 2022, but exports remain on a record pace through the first three quarters of the year.
Pork exports reached 222,202 metric tons (mt) in September, up 1% from a year ago. Export value increased 9% to $664.8 million – the highest since June 2021. Through September, pork exports were...
USMEF to Honor Lighthizer, Saunders at Upcoming Conference
Ambassador Robert Lighthizer, who headed the Office of the U.S. Trade Representative under the Trump administration, has been selected to receive the U.S. Meat Export Federation’s (USMEF) Michael J. Mansfield Award. USMEF established the award in recognition of the U.S. Senate majority leader and ambassador to Japan whose five decades of government service advanced U.S. trade relations throughout the world.
Leann Saunders, co-founder of Where Food Comes From, will receive the USMEF Distinguished Service Award. This award honors outstanding figures in the red meat industry who exemplify the exceptional, individual dedication...
August Pork Exports Trend Higher; Beef Exports Again Top $1 Billion
August exports of U.S. pork topped year-ago totals for the first time in 2022, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). Beef exports were slightly above last August’s large volume and again topped $1 billion in value, reaching this milestone in seven out of eight months this year.
Pork exports reached 226,293 metric tons (mt) in August, up slightly from a year ago and the largest since November 2021, while export value climbed 4% to $659.6 million...
USMEF Statement on Advancement of Under Secretary for Trade Nomination
Today the Senate Agriculture Committee reported favorably on the nomination of Alexis Taylor to serve as USDA under secretary for trade and foreign agricultural affairs.
U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom issued this statement in support of the nomination:
USMEF thanks the Senate Agriculture...
U.S. Red Meat Industry Commemorates 45 Years in Japan
Leaders representing the U.S. red meat industry recently traveled to Tokyo to commemorate the 45th anniversary of the inaugural U.S. Meat Export Federation (USMEF) office, which opened in Tokyo in 1977. Japan has consistently been a top customer and is the leading international market for U.S. red meat, purchasing nearly $4.1 billion in 2021. Through July 2022, U.S. red meat exports to Japan reached $2.4 billion.
The U.S.-Japan trade partnership is highly valued by those in the U.S. pork, beef and lamb industries. While in Tokyo for meetings...
Analysis: UK Beef Prices Hold Firm Amid Tight Cattle Market
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