As China Obstacles Persist, Promotions Move More U.S. Beef Short Plate in Korea

International demand is critical for U.S. beef short plate, about 95% of which is exported. Major destinations include Japan, China, South Korea and Taiwan, where short plate is typically sliced thin, marinated and served in hot pot and Korean barbecue-style meals.

U.S. short plate commands a significant premium in these key Asian markets compared to being utilized domestically. But short plate is just one of the U.S. beef cuts entangled in the current trade impasse with China. When China imposed its countermeasures in response to U.S...

Retail Program Engages Consumers, Differentiates US Pork Quality in Colombia

As competition intensifies in the region, USMEF ramps up a retail tasting program designed to differentiate U.S. pork and increase consumer trial.

A USMEF program for U.S. pork is generating growing interest among Colombian retailers, having expanded to 18 retail outlets of two supermarket chains in five major markets ‒ Medellin, Bogota, Cartagena, Cali and Barranquilla.

USMEF’s tasting program is an integrated initiative that helps retailers improve inventory management and merchandising techniques while providing critical information to consumers about handling and defrosting frozen U.S. pork. Overall, the tasting program drives home...

New, Value-added US Red Meat Products Launched in Peru

USMEF partners with Peruvian importer to develop and launch affordable, nutrient-rich products made with U.S. beef liver and U.S. ham

USMEF partnered with USDA’s Foreign Agricultural Service and a Peruvian importer to introduce two U.S. red meat products to media outlets and 70 retailers, processors, caterers and institutional representatives in Lima. A liver burger and liver meatballs were developed with U.S. beef liver and U.S. ham to be affordable, easy-to-prepare meal options rich in iron and protein.

The idea for creating value-added products evolved...

Impact of Pork and Beef Exports on Corn and Soybean Industries a Bright Spot for Producers

In the wake of a challenging year for U.S. corn and soybean producers, an updated study shows how exports of pork and beef provide support to their bottom lines. In 2024, U.S. pork and beef exports of $19.1 billion – an increase of $1 billion over 2023 and down just 2% from the 2022 record – had a significant impact on the corn and soybean industries, according to an independent study conducted by the Juday Group and released by...

2024 Exports Reveal Record-Breaking Year

Each day, I work with strategic partners and my team at the National Pork Board (NPB) to serve America’s 60,000 producers by adding value to every part of the pig, domestically and internationally. Today, I’m fired up to celebrate the record-breaking 2024 year-end pork export data released last week, indicating a volume of 3.03 million metric tons (+4% YoY) valued at $8.63 billion (+6%YoY).

2024 Year-End Data

Let’s look at some key highlights sourced directly from U.S. Meat Export Federation (USMEF):

• Pork exports to Mexico totaled 1.15...

USMEF Explores Market Potential in Morocco During USDA Trade Mission

Risk mitigation and an underdeveloped supply-chain are among the market development challenges in this vital distribution hub for western Africa.

USMEF was among the 50 ag companies and organizations that recently visited Morocco during a trade mission hosted by USDA. Foreign Agricultural Service Administrator Daniel Whitley led the delegation, which participated in business-to-business meetings, met with Moroccan government officials, studied transportation logistics and visited retail and foodservice outlets in Casablanca. USMEF Africa Representatives Matt Copeland and Monty Brown, and USMEF Director of Trade Analysis Jessica Spreitzer... 

USMEF: Training Program Aims to Grow U.S. Beef and Pork’s Presence in Indonesia

The ASEAN American Epicurean Table program delivers customized training and promotional programs for targeted importers and their customers.

A new promotional program is expanding in Indonesia that helps importer partners grow their businesses by training their customers how to be more profitable with U.S. beef and pork. ASEAN American Epicurean Table (AAET) was rolled out recently through eight day-long training sessions in Jakarta, Surabaya and Bali over several weeks. Nearly 250 participants included representatives from three targeted importers and their customers, who represented...

USMEF Partners with Sam’s Club on U.S. Beef Training and Promotion in China

U.S. beef played a prominent role in the recent grand opening of Sam’s Club’s 50th retail outlet in China. In addition to sampling and promotions during grand opening events, U.S. beef was featured the previous day at a special promotional event. To publicize the freshness of chilled U.S. beef available at the store, USMEF livestreamed the fabrication of a chilled U.S. beef carcass (see section at page bottom)...

Culinary Training Programs for U.S. Beef and Pork Continue at Caribbean Event

USMEF led a team of 16 culinary school instructors and training “ambassadors” from the Caribbean region to Miami last month to participate in training sessions and attend the Taste of the Caribbean and the Caribbean Hospitality Industry Exchange Forum (CHIEF). Taste of the Caribbean, the Caribbean Hotel and Tourism Association’s (CHTA) annual culinary showcase of top young chefs, provides a forum for food and beverage professionals to gather practical information, develop skills, sample and purchase products, and strengthen supplier relationships while meeting new vendors...

ASEAN Customers Study U.S. Pork and Beef in Trend-Setting Korea

To expand the range of U.S. pork and beef cuts in the ASEAN, USMEF led retail and foodservice teams to Korea to study how U.S. red meat is utilized.

Characterized by the growth of single-person households and growing demand for quality and convenience, the Korean food industry has invested heavily in new product development and has become an innovator in its uses of U.S. pork and beef. USMEF recently brought teams of retail and foodservice customers from the ASEAN region to Korea to study new products...

USMEF Conference Opens with Election Analysis and Focus on U.S.-Mexico Trade Relations

The U.S. Meat Export Federation (USMEF) launched its annual strategic planning conference in Tucson, Ariz., Wednesday with an analysis of the U.S. election’s potential impact on agricultural policy and international trade. USMEF members also received an in-depth look at the new administration in Mexico, as the United States prepares for a critical phase of trade relations with the largest export destination for U.S. red meat.

USMEF President and CEO Dan Halstrom opened the conference with an overview of U.S. red...

USMEF to Honor Nick Giordano, Mark Jagels at Upcoming Conference

The U.S. Meat Export Federation (USMEF) announced the 2024 recipients of its two most prestigious awards, who will be honored Nov. 7 at the USMEF Strategic Planning Conference in Tucson, Ariz.

Nick Giordano, the former lead lobbyist for the National Pork Producers Council (NPPC) will receive the Michael J. Mansfield Award. USMEF established this award in recognition of the U.S. Senate majority leader and ambassador to Japan whose five decades of government service advanced U.S. trade relations throughout the world.

Mark Jagels, a fourth-generation farmer...

USMEF Statement on East and Gulf Coast Port Announcement

The International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX) have released a joint statement announcing an end – at least temporarily – to the work stoppage that shut down East and Gulf Coast ports earlier this week.

U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom issued the following statement:

On behalf of USMEF’s member companies and organizations, I want to thank all parties involved in the effort to get cargo moving again off the East and Gulf Coasts. This is a tremendous relief to everyone...

USMEF Statement on Colombia Fully Reopening to U.S. Beef

With the Colombian government recently lifting its ban on U.S. beef originating from states in which H5N1 was detected in dairy cows, the Export Library for Colombia has been updated to reflect restored access for beef from 14 states.

U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom issued the following statement:

On behalf of USMEF’s membership, I want to thank the U.S. government, and especially the teams at the USDA Animal and Plant Health Inspection Service (APHIS), Foreign Agricultural Service (FAS) and Food Safety and Inspection...

USMEF Chair Sees Potential for U.S. Red Meat in Indonesia

USMEF Chair Randy Spronk joined a team of representatives from the Indiana Soybean Alliance (ISA) to meet with prospective buyers and study market opportunities for U.S. soybeans and red meat in Indonesia. USMEF member ISA, which has developed strong trade relationships providing soy protein in Indonesia, coordinated with USMEF staff on the day-long event.

USMEF ASEAN Director Sabrina Yin and Indonesia Representative Arrofi Satrio Alam set up a meet-and-greet for the ISA group with Indonesian meat importers and presented a...

New Partnership Launched to Broaden Availability of U.S. Pork in Chile

Industry efforts to grow the presence of U.S. pork in Chile took a step forward this summer with the launch of a partnership between U.S. pork producer Wholestone Prestage and U.S. supplier Andes Global. USMEF hosted a launch event in Santiago to announce the partnership and introduce new U.S. pork cuts to retailers and distributor clients of Andes Global.

In preparation for the launch, USMEF worked with Andes Global to identify U.S. pork cuts with demand potential in Chile. Seven cuts were selected and then shipped to...