National Pork Board Launches Pork as a Passport Campaign 

To celebrate pork’s position as a global, culturally relevant protein and offer weary home cooks in the U.S. a variety of authentic meal options, the National Pork Board has launched Pork as a Passport.

This new consumer marketing campaign elevates the at-home cooking experience by highlighting the common love for pork across a number of global cuisines. The Pork Board, and the 60,000 U.S. farmers it represents, introduced Pork as a Passport in an effort to encourage quarantine cooks to...

National Pork Board and NAMI Partner to Celebrate National Deli Meat Month

This March, the North American Meat Institute (NAMI), a contractor to the Beef Checkoff and The National Pork Board, administrator of the Pork Checkoff, are joining forces to observe and promote National Deli Meat Month. The two organizations have always honored the American favorite, but they are now adding some meat to the month-long celebration.

Together, NAMI, on behalf of the Beef Checkoff and the Pork Board have created a significant outreach campaign directed to retailers, health professionals, dietitians, restaurateurs and consumers to encourage them to enjoy their favorite deli meats – and remind them they can feel good about the nutritional benefits of these popular cuts. The centerpiece of this effort is...

National Pork Board Makes Changes to Senior Leadership Team

The National Pork Board has announced senior leadership changes to better implement a new Pork Checkoff vision, structure and operating plan supported by its board of directors – the first major restructuring in nearly 20 years.

The new plan was developed with grassroots input from across the industry, including more than 1,000 pork producers, and focuses on two overarching goals, to build trust and to add value. To deliver on these goals and the expectations of pork industry leaders for nimbleness and forward-thinking, the National Pork Board has restructured staff teams and elevated high performers to lead them.

“We have our marching orders – to move at the speed of business and to be consumer-focused, producer-led. That is how we will keep pork relevant and competitive,” said Bill Even, National Pork Board CEO. “These changes align highly capable leaders and...

Pork Industry Releases New Sustainability Report

The pork industry released its new sustainability report, Commit and Improve: Pig Farmers’ Approach to Sustainability, and updated website, porkcares.org. The report and website share firsthand accounts and data supporting pig farmers’ progress toward sustainability through the We CareSM ethical principles.

“As pig farmers, we are committed to producing safe food, protecting the environment and caring for our pigs by following the six We Care ethical principles,” said David Newman, president of the National Pork Board and a pig farmer representing Arkansas. “These new resources were developed to share relevant information and...

Humphreys, Matsen to Join National Pork Board Leadership Team

The National Pork Board today named two new executives to its leadership team. Bryan Humphreys has been named the vice president of producer, state and industry relations, and Jacque Matsen has been named vice president of strategic communications. Both will assume their new roles Dec. 16.

Humphreys grew up working on the family farm in Iowa raising hogs, corn and soybeans. After receiving his bachelor’s degree from Iowa State University, he organized grassroots efforts and managed multiple political campaigns around the country. In 2009, he joined the National Pork Producers Council (NPPC) as the director of grassroots, where he encouraged pork producers to tell... 

National Pork Board Study Defines China’s Growing Need For Protein

A new report from the National Pork Board digs into the growing short- and long-term protein needs facing China and how U.S. pork can position itself to meet that demand. The new report, Pork 2040: China Market Assessment, also reveals the impact that African swine fever (ASF) is having on both China’s short- and long-term protein needs and how the Chinese pork industry and supply chain will change as a result.

The research study was conducted by Gira, a global research firm, using Pork Checkoff dollars and funds from the U.S. Department of Agriculture Foreign Agricultural Services Emerging Markets Program (EMP). It outlines critical insights that exporters of U.S. pork can use now to position themselves for long-term success in the...