Chipotle Celebrates College Football Fans with the Free Delivery Bowl
Chipotle Saves Millions Forgoing Traditional Sponsorship and Gives it Back to Fans
Chipotle Mexican Grill (NYSE: CMG) today announced a new way to celebrate bowl season with the launch of the first-ever Chipotle Free Delivery Bowl. From now through January 7, Chipotle enthusiasts and college football fans everywhere can cheer on their favorite teams with free delivery on any Chipotle order worth $10 or more.
"Given the iconic nature of Chipotle's Burrito Bowl, many consumers have pointed out that we should sponsor a bowl game," said Chris Brandt, chief marketing officer at Chipotle. "We listened and decided to do something about it. But, rather than spending millions on a traditional game sponsorship, we decided to give that money back to our fans in the form of free delivery."
In previous bowl seasons, people relied on the limited delivery options available, but now that Chipotle offers delivery, fans can enjoy real food made with real ingredients from the comfort of their own couches, tailgating ...Full Story »Dec 18 12:24 PM, General News