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UB Executive Conference: Steve Sands Says the Call for Transparency is Real

The second half of the day kicked off after lunch on Tuesday with Steve Sands Vice President of Protein, Performance Foodservice. His presentation on differentiating products through branding and transparency illustrated the topic from a relevant and applicable standpoint as it relates to the value chain.

Sands asserted that restaurants today need a story. Today’s consumer is asking: “Do you have my back?”

“But if you’re going to tell a story, you better make sure that story is real. Because food fraud is at an all-time high,” Sands noted.

Many companies are only pursuing transparency after getting burned. But this trend is not going away and it’s better to be proactive.

In fact, the call for transparency is so real that...

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Apr 30 5:02 PM, Urner Barry



UB Executive Conference: “All the Rules Have Changed—and We Have to Change with Them”

Urner Barry’s Executive Conference is well under way at the Bellagio in Las Vegas with Michael Sansolo kicking things off as the first speaker with a riveting and, often, hilarious speech on the changing dynamics of retail food marketing.

Michael Sansolo is a speaker, author and consultant, specializing in the retail food sector. His presentation on “Surviving the Brave New World of Business” stimulated and inspired attendees to think differently about the topic of staying relevant in a changing world.

Pointing out that there has never been more information circulating in the modern age of communication, Sansolo told the audience, “Unless we’re talking, we’re invisible...

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Apr 29 1:39 PM, Urner Barry


Hormel Takes Pepperoni Lovers Beyond the Pie

A new Hormel ad campaign launched today, with the tagline Think It Up, Make it Up, Pep it Up! The initiative consists of three animated “pepisodes” featuring an animated scene surrounding the use of pepperoni in a different food, from nachos to pizza bagels.

One spot replaces a basketball with a slice of pepperoni which is then “dunked” onto a pizza bagel, and another has a couple lifted airborne by pepperoni “balloons” that then ascend further onto the surface of a quesadilla.

Hormel has launched this campaign as part of...

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Mar 19 9:48 AM, Urner Barry


Modern Retailers are Meeting Multichannel Consumer Demands

As more consumers embrace multichannel shopping, retailers are diversifying their investments online and offline to meet customers’ needs, according to the annual State of Retailing Online study released today by the National Retail Federation and Forrester.

“Retailers are evolving with customers’ shopping behaviors by creating a seamless shopping experience online and in store,” NRF Vice President of Research Development and Industry Analysis Mark Mathews said. “From pop-up stores to social marketing, retailers are finding innovative ways to engage and acquire new customers.”

Retailers clearly see the value of physical stores, particularly as ecommerce costs are increasing. More than half of surveyed retailers confirm they will ...

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Mar 11 9:56 AM, General News


Innovations Lab Launches KFC into the Future of Marketing
 
KFC's current Colonel, RoboCop, was born in a lab, and it appears that they've leveraged his personal experience in the R&D setting for their most recent marketing initiative. The KFC Innovations Lab campaign launched today, asking fried chicken fans to vote on what they want to see from the brand by contributing money to various projects.
 
The projects, which range from a necktie with a built-in Bluetooth tracker to a KFC branded hot tub, are found on crowdfunding website Indiegogo.com. Anyone who contributes...
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Mar 5 12:08 PM, Urner Barry


Tillster Serves the Stats on QSR and Fast-Casual Delivery

Delivery is on a meteoric rise in QSR and fast-casual dining. People are willing to pay a premium to get food without picking it up. In situations when restaurants don't provide delivery on their own, firms like DoorDash, UberEATS, and Postmates have built themselves on connecting consumers and restaurants across the last mile.
 
A recent study by digital ordering solutions firm Tillster aimed to summarize consumer preferences on food delivery. They found that in the past year more than half of all QSR and fast casual customers placed a delivery online, and a majority of customers would order more if delivery was available.
 
One of the biggest takeaways from Tillster's study was consumer preference for first-party ordering solutions. Consumers don't want to look for a restaurant on ...
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Feb 28 8:14 AM, Urner Barry


How Technology is Changing the Way Marketers Create Customer Experiences
 
For marketers and business owners, delivering a customer experience (CX) is the easiest way to keep people coming back. While a positive CX can reach more customers and create great opportunities for a business, a misstep often leads to losing a customer for good.
 
A good CX should consider every time a customer interacts with part of your business. The usability of your mobile app, the speed of your in-house service, the cleanliness of your parking lot: all of these factors contribute a customer's opinion of your brand.
 
In today's data-driven landscape, the crux of good CX is often technology. While great products and outstanding personal service are still major players and often the heavy hitters that can make or break CX, they're also usually ...
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Feb 26 8:14 AM, Urner Barry




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