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As the Official Wing of Watching Football, Popeyes® is Putting it's Money Where Your Mouth Is
At the start of football season, Popeyes® called dibs on being The Official Wing of Watching Football and committed to making sure every football gathering is packed with flavor and fun. To honor this, the brand recently introduced a new Sweet 'N Smokey Chipotle Wings flavor to continue offering fans the flavor variety they crave. Now, Popeyes is investing in "word of mouth" marketing by literally putting their money where your mouth is...
The Retail Rundown: September's Seasonal Shifts
Although there are about two weeks left to enjoy summer, many consider the season unofficially over following Labor Day. The retail landscape is starting to reflect this shift, where factors like cooler weather and football season are already influencing consumer demand.
The frozen/convenience aisles and deli counters benefit from back-to-school needs and provide quick meals for busy households. Circana data indicates that prepared dishes/kits earned $18.1 million in total sales last week, up from $17.7 million the week prior. Over in lunchmeat, fresh packaged turkey retailed at $7.21 discounted, an 18-cent year-over-year decrease.
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