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This Week in Retail: Prepare for Pre-Season Protein Demand
We’re halfway through August, but protein demand doesn’t expire with the summer season. In fact, consumers may even be stepping up their purchases at the meat case as the NFL preseason is officially underway! And the regular season is just around the corner.
It’s been six long months since fans were treated to their favorite teams facing off on the gridiron. Now, everyone is getting in on the action. Retailers across the board are running promotions to capitalize on the return of football frenzied spending.
Grocers are changing up end caps from summer smore displays to game day essentials. Grilling ads are shifting from summer barbecues in the backyard to...
This Week in Retail: Staggering Super Bowl Spending
Wings Steal the Show as Ad Prices Fall 15% from the Three-year Average
After a stale and uneventful retail month in January, we have finally made it to the first major buying occasion of 2019: The Super Bowl—and grocers can’t wait.
Americans intend to spend an average $14.8 billion this year for the Super Bowl, according to the National Retail Federation. The total amount is down from last year’s $15.3 billion, primarily because fewer people plan to watch the game – 182.5 million this year compared with 188.5 million last year. The overall spending is still the third-highest on record. Even more impressive considering this figure was just $8.9 billion in 2010.
“Spending is expected to be at one the highest levels we’ve seen. And retailers are ready whether you need food...
The Evolution of Super Bowl Consumption
To many football fans, the Super Bowl may feel like Groundhog Day (which, coincidentally falls one day before the NFL championship on Feb. 3), as the year’s biggest sporting event brings another round of family and friends gathering together to eat wings, drink beer, engage with ads and watch the New England Patriots vie for the championship (yet again).
And while that remains true to some extent, today’s viewing experience is far different from the one you enjoyed with your parents while you were growing up.
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving tastes and the growth of the female football fan base...
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Tyson Foods Initiates Coalition to Advance the Future of Sustainable Protein
African Poultry Sector Remains Strong Opportunity for Investors
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