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The Retail Rundown: Ample Chicken Supply Keeps Retailers on the Promotional Offensive

There is plenty of chicken available in 2026—and retailers are making sure shoppers notice.

The latest USDA retail feature data shows the national chicken feature rate reached 84.1%, up about five points from a year earlier. At the same time, the activity index was 74,145, essentially unchanged from last year. In other words, chicken is occupying a significant amount of promotional space even though overall ad activity is not dramatically higher.

That tracks with the broader supply picture, with ample production leaving processors with more pounds to...

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Aug 12 8:51 AM, Expana



Piggly Wiggly Food For Less Announces Affordable Protein Initiative for American Families

In response to rising grocery costs, Piggly Wiggly Food For Less announced today its Affordable Protein Initiative, reinforcing the company's commitment to providing fresh, high-quality meat at an exceptional value. Through strategic manufacturer partnerships, fresh in-store meat operations, its proprietary Power Buy Program, and its Cost Plus 10% pricing philosophy, Piggly Wiggly Food For Less is helping customers save on the products families purchase most.

"Meat is the centerpiece of almost every family meal," said Kevin McDaniel, co-owner of Piggly Wiggly Food For Less...

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Aug 5 10:51 AM, Expana


The Retail Rundown: Retailers Pivot to Back-to-School and Football Season

August marks one of grocers' busiest seasonal transitions as retailers work to capture the final weeks of summer while preparing for back-to-school routines, Labor Day cookouts, and the start of football season.

Store circulars are increasingly shifting from vacation essentials to lunchbox staples, breakfast foods, and snacks. Retailers are also capitalizing on the broader protein trend by highlighting products that deliver both nutrition and convenience, with deli meats and ready-to-eat offerings prominently featured. 

USDA retail feature activity indicates this emphasis on fresh proteins, with ground beef serving as a key traffic driver...

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Aug 5 9:01 AM, Expana


The Retail Rundown: Father’s Day Grilling Highlights Resilient Spending and Selective Buying

For Father’s Day weekend 2026, retailers are leaning heavily into the holiday’s long-standing grilling tradition. This year’s promotions are taking place against a backdrop of persistent inflation and a consumer who remains willing to spend on special occasions despite pressure on household budgets.

According to the National Retail Federation (NRF), Father’s Day spending is projected to reach a record $27.9 billion. Consumers plan to spend an average of $226.58 per person, even as many households contend with higher costs for utilities and other everyday expenses...

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Jun 17 9:07 AM, Expana


The Retail Rundown: Post-Holiday Reset Brings Value Back to the Center of the Case

Grocery merchandising is settling into a post-holiday rhythm as promotional activity shifts back toward value, versatility, and the everyday traffic drivers following the Memorial Day push.

Staples such as bacon, chicken breasts, and ground beef continue to anchor store traffic, reinforcing the meat case’s role in everyday meal planning. While current merchandising remains focused on routine household needs, retailers are expected to increase seasonal promotions and feature activity as Father's Day and the Fourth of July draw closer.

In beef, chuck cuts posted the...

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Jun 3 8:28 AM, Expana


The Retail Rundown: Pork Leads Memorial Day 2026 Grilling Promotions

Grocers are once again rolling out aggressive discounts ahead of Memorial Day, one of the year’s biggest grilling holidays. This week's protein promotions show pork taking center stage, while beef and seafood prices are trending above 2025 levels.

Pork accounts for 27% of all advertised protein features, making it the most-promoted category for the holiday weekend. Beef and seafood each represent 23% of ads, followed by chicken at 20%. Egg promotions held steady at 5%, while turkey edged up to 3%.

Ribs account for a significant share of pork promotions, with the category averaging $3.50 per pound overall...

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May 20 9:01 AM, Expana


The Retail Rundown: Pork Leads Protein Promotions While Prices Remain Competitive

Retail protein promotions this week show pork holding the top spot for a second consecutive week at 28%. Beef ranks second at 24%, followed closely by seafood at 22%. Chicken promotions increased to 18%, gaining five percentage points from the prior week, while turkey accounts for 2%. Following the Easter holiday, lamb and veal promotions eased to 2%, and egg ads doubled week-over-week to 5%.

Pork pricing remains competitive, with the Weekly Retail Feature Index at $3.40 per pound, below year-ago levels and largely in...

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Apr 15 8:51 AM, Expana


The Retail Rundown: Retailers Pivot to Spring Promotions as Seafood, Pork Lead Features

Spring officially arrived last week, bringing seasonal shifts that grocers are already leveraging. The warming trend is prompting retailers to spotlight items like fresh produce alongside grilling favorites, as shoppers move away from winter staples and prepare to fire up their grills.

With Easter less than two weeks away, weekly ads are increasingly featuring traditional holiday items such as hams, whole turkeys, lamb, eggs, and desserts. Hams and whole turkeys, in particular, are seeing more prominent ad coverage as shoppers stock up on their main holiday staples...

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Mar 25 8:52 AM, Expana


The Retail Rundown: Spring Demand Builds as Easter and Grilling Season Approach

Following an extended winter in some areas and disruptive weather in others, sentiment across the food industry is beginning to shift in a more optimistic direction.

As spring approaches, many retailers are counting on a release of pent-up demand, with consumers eager to refresh their routines. The seasonal reset could translate into more frequent dining occasions, while retailers are positioned to benefit from the return of backyard cooking and holiday gatherings.

With Easter now under three weeks away, the calendar itself is acting as a demand catalyst, pulling forward promotional activity and shaping merchandising strategies...

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Mar 18 9:20 AM, Expana


The Retail Rundown: Grocers Refresh Promotions Ahead of Spring Holidays; CPI Meets Expectations 

With spring around the corner, grocers are leaning on improving weather and refreshed promotional campaigns to attract shoppers to the meat and seafood departments.

Seafood remains a main focus this week as the Lenten season continues, accounting for 27% of total protein promotions, tied with beef for the top spot. Pork follows with 24% of total advertised features, while chicken holds 15% of total protein ad space.

Within seafood, filets dominate promotional activity, with shrimp advertisements close behind. Last week, the fresh finfish category averaged $9.84 per pound...

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Mar 11 9:10 AM, Expana


The Retail Rundown: 21st Annual Power of Meat Report Sees Sales Soar to Fresh Record

Meat sales climbed to a new record of $112 billion in 2025, up 2% from the prior year, according to the 21st annual Power of Meat report released at the Annual Meat Conference by the Meat Institute and FMI—The Food Industry Association.

The report found meat remains a near-universal staple, with 98% of US households purchasing meat. For retailers, this underscores the importance of keeping meat and poultry front and center to capture consumer spending, especially as health and wellness trends continue to drive demand for protein...

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Mar 4 9:01 AM, Expana


The Retail Rundown: Protein Movement Gains from Championship Game and Severe Weather 

February is typically a sluggish period for protein sales, but demand tied to the season’s championship football matchup is delivering a timely lift for retailers. As shoppers prepare for watch parties and at-home gatherings, meat cases are seeing an uptick in interest for value-oriented, crowd-friendly cuts.

This week’s promotional mix leans toward beef, which accounts for 26% of total features. Seafood follows closely at 25%, while pork represents 24%. Chicken promotions eased to 17.5%, and egg features held steady at 4%. Turkey ads account for 2% of total ads, led by ground turkey features...

 

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Jan 28 8:30 AM, Expana


The Retail Rundown: Fall Promotions Highlight Beef Roasts, Pork Ahead of October

Fall retail trends have been unfolding for several weeks, with grocers promoting cooler-weather favorites and leaning into the early wave of seasonal excitement—embraced by some shoppers and resisted by those reluctant to let go of summer.

With the season officially underway as of Monday, beef roasts are seeing stronger promotion, now accounting for 28% of total beef ads compared with 24% two weeks ago. Even so, steaks remain the top feature item, followed by ground beef...

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Sep 24 9:15 AM, Expana


The Retail Rundown: Labor Day Protein Promotions at a Glance

Seafood leads Labor Day protein promotions, accounting for 27.1% of total ad volume. Pork follows at 23.2%, with beef and chicken each capturing about 22%. Retail buying opportunities for turkey held steady at 3.5%, while promotional activity for shell eggs remained limited.

Back-to-school demand has provided fair to fairly good retail support for eggs, according to Expana, with shelf prices holding mainly steady across most areas in the past month. Last week, white large Grade A eggs were advertised at $4.49 per dozen discounted, nearly $1...

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Aug 27 9:00 AM, Expana







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