The Retail Rundown: Retailers Pivot to Back-to-School and Football Season

August marks one of grocers' busiest seasonal transitions as retailers work to capture the final weeks of summer while preparing for back-to-school routines, Labor Day cookouts, and the start of football season.

Store circulars are increasingly shifting from vacation essentials to lunchbox staples, breakfast foods, and snacks. Retailers are also capitalizing on the broader protein trend by highlighting products that deliver both nutrition and convenience, with deli meats and ready-to-eat offerings prominently featured. 

USDA retail feature activity indicates this emphasis on fresh proteins, with ground beef serving as a key traffic driver...

The Retail Rundown: Labor Day Protein Promotions at a Glance

Seafood leads Labor Day protein promotions, accounting for 27.1% of total ad volume. Pork follows at 23.2%, with beef and chicken each capturing about 22%. Retail buying opportunities for turkey held steady at 3.5%, while promotional activity for shell eggs remained limited.

Back-to-school demand has provided fair to fairly good retail support for eggs, according to Expana, with shelf prices holding mainly steady across most areas in the past month. Last week, white large Grade A eggs were advertised at $4.49 per dozen discounted, nearly $1...

The Retail Rundown: Retailers See Early Back-to-School Spending Amid Price Concerns

While some students are already back in class, others are squeezing in the last stretch of summer before Labor Day. Either way, grocers are bracing for busy aisles as parents juggle back-to-school supplies and grocery lists. This week’s ads highlight plenty of lunchbox staples, including snacks and deli items. 

The National Retail Federation (NRF) reports that two-thirds of shoppers had already begun back-to-school purchases by early July, with more than half starting earlier than last year. Concerns about higher prices linked to tariffs...

The Retail Rundown: Beef Tops Retail Ads as Grocers Prepare for Labor Day

With Labor Day just under three weeks away, grocers are preparing for summer’s last big grilling rush. Most holiday orders have already been locked in, and meat and prepared food departments are expected to see strong traffic as shoppers savor the last days of summer.

Beef has overtaken seafood as the most advertised protein this week, representing 27.0% of retail buying opportunities. Pork is close behind at 26.6%, while seafood has eased to 23.3%. Chicken remains steady at 18%, and turkey ads inched up to 3%...