The Retail Rundown: Is Chicken Wing Demand a Slam Dunk this March Madness?

Yesterday tipped off March Madness, the NCAA Division I Men's Basketball Tournament that runs through April 3. This tournament typically increases the consumption of game-day foods like chicken wings, particularly at foodservice outlets.

This year, however, wing demand leading up to this year's 84th annual edition of the tournament appears to be lackluster, according to Urner Barry market reporter Matt Busardo.

“It’s important to note that with wings moving into March Madness, it’s not like the Super Bowl where...

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The Retail Rundown: Super Bowl Shines Bright in Otherwise Dull Demand Period

Eager fans are gearing up for Super Bowl weekend as the Kansas City Chiefs and Philadelphia Eagles prepare to face off in Arizona. Grocers are equally enthusiastic to capture additional sales during what is an otherwise dull demand period for retail and red meat sales in general.  

The National Chicken Council (NCC) estimates Americans will eat a record-shattering 1.45 billion chicken wings during this year's Super Bowl LVII festivities. This is up 2% from last year and equates to about 84 million wings, said the NCC. Urner Barry's Ryan Doyle took a closer look at NCC's latest annual Chicken Wing Report.  

A decline in wing prices along with the return to in-person celebrations, whether it be at home or at a restaurant, is expected to drive the uptick in wing consumption...

Chicken Wing Consumption to Break Records on Super Bowl Sunday Thanks to Favorable Prices

Americans are expected to eat a record-smashing 1.45 billion chicken wings during Super Bowl LVII weekend, according to the National Chicken Council (NCC)’s annual Chicken Wing Report.

The 1.45 billion mark represents a two percent jump from last year or 84 million additional wings.

NCC spokesperson Tom Super cited more favorable wing prices when compared to last year and people getting back to normal routines and heading to parties or restaurants and bars for the jump in wing consumption...

Smashburger® Unveils New Menu Item with Launch of Chicken Wings

In time for football season, Smashburger®, the better burger fast casual restaurant, has introduced a new line of chicken wings, offering three new wing flavors that span from spicy to savory. Available for a limited time at participating locations nationwide starting today, the wings are freshly made to order, and hand tossed with BBQ, Scorchin' Hot or Garlic Rosemary. To 'kick off' the launch, Smashburger will offer a special promotion from Tuesday, October 4 through Friday, October 7, giving guests a free order of wings with any...

Pizza Nova Introduces New Chorizo Sausage, Chorizo-Themed Pizzas and Italian Chicken Wings Recipe

Pizza Nova, one of Ontario’s leading artisan pizza makers, launches this month a series of new menu options including a chorizo sausage topping featured on two Signature pizzas and Garlic Parmesan Wings. The assortment of new menu options was inspired by the company’s pursuit of innovation, authentic, rich taste and offering a diversity of quality menu choices to its customers.

“We strive to bring menu items to the market that will stand the test of time,” said Domenic Primucci, president of Pizza Nova. “Our additions are..."