Cargill Expands RadiPure® Pea Protein into the META & India Markets 

As more consumers aim to add plant-based foods to their diets, Cargill is expanding RadiPure® pea protein in Middle East, Turkey, Africa (META) & India, a move that will help food and beverage manufacturers in the region respond to evolving marketplace trends.

"No individual protein source can solely feed the world. While consumers are looking for alternatives to increase their protein intake, they do not want to compromise on taste and texture. Our RadiPure® pea protein helps us meet this growing demand in the market," Banu Oksun...

A New Way to Sell Frozen Snacks Through Ice Cream Carts

Delhi winter has a different kind of feel to it, with temperatures plummeting to as low as 0°C in the peak months. The chill factor makes consumers swear off ice creams. To make optimum use of this period, India’s ITC Master Chef partnered with Lotte brand-owned Havmor ice cream, leveraging the latter’s fleet of ice cream carts.

These ice cream carts were utilized to sell frozen savories like pizza pockets, burger patties, nuggets and other snacks from ITC’s range of products. It proved to be a...

Convenience, Technology and Engagement are the Changing Face of Grocery Shopping in India

Grocery shopping has entered a new era in India, influenced by factors such as the fast-paced changes in technology and evolving consumer behaviour. Here, we explore the key trends that are influencing Indian consumers’ online and in-store grocery shopping habits.

Engaging experiences, convenient delivery
The pandemic has given rise to a number of ordering and delivery services – bringing home-bound consumers everything from medicines to groceries. Two in five Indian consumers find using online grocery shopping apps convenient. At the same time, nearly two-thirds...