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This Week in Retail: Filet Mignon a Steal at Retail This Valentine’s Day, While Lobster Prices Soar
Beef takes the top spot for protein feature volume this week, with 30 percent of ad space. Seafood follows up with 27 percent, while pork claims 21 percent. Chicken ads make up 15 percent of total protein features.
Of course, steaks make up an overwhelming majority of beef ads for Valentine’s, accounting for 51 percent of beef buying opportunities. The top featured steak cuts for this week include ribeyes, top sirloins, and tenderloin filets. Bone-in rib steaks average $7.54 per pound, which is up from a year ago at $6.96. Top sirloin steaks are a little more economical for the budget minded shopper, at $6.39 per pound, down nearly 8 percent from a year ago. Filets average $14.13 per pound on feature, which is down nearly $2 per pound from last year—and 15 percent lower compared to the 3-year average, making this item a relative steal for V-day dinner at home.
Pairing that steak with a succulent lobster tail? Cupid himself would be impressed, but you’ll be paying more than last year...
Foodservice Celebrates Valentine’s Day with Charming Limited Time Offers
Whether consumers are celebrating Valentine’s Day with a significant other, family, friends, coworkers, or plan to splurge on oneself, foodservice is providing exclusive limited time offers for those celebrating.
According to research from the National Restaurant Association, more than 30% of consumers will celebrate the holiday by dining out with their loved ones on February 14th, and since Valentine's Day falls on a Thursday this year, consumers will be celebrating their love well into the weekend. While the National Retail Federation reports that fewer consumers are celebrating the holiday this year, those that do are spending more than ever before. Therefore, it comes as no surprise that foodservice operators are looking to entice consumers during this commercial holiday to earn a cut of the record amount of spending expected to take place this year...
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