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Chef Competition Showcases U.S. Pork Quality in Vietnam
In Vietnam’s price-sensitive market, the U.S. pork industry is working to differentiate U.S. pork as top quality with the trade and consumers.
Already the preferred meat in Vietnam with annual per capita consumption near 60 pounds, pork consumption is projected to grow 3.1% per year through 2030, according to the Organization for Economic Cooperation and Development.
Strong pork demand, combined with domestic production challenges following the discovery of African swine fever in 2019, are factors behind the U.S. pork industry’s interest in this developing market. U.S...