A Slice of Something New: Little Caesars® Fires Up Its First Restaurant in Malaysia

Little Caesars, the world's third-largest pizza chain, is officially expanding to Malaysia, marking an exciting milestone in its global growth journey. The first Little Caesars restaurant in Malaysia is set to open on May 24, 2026 in Damansara, Malaysia. The debut in Damansara sets the stage for continued expansion across the country.

Little Caesars entry into Malaysia introduces its iconic HOT-N-READY® Classic Pepperoni Pizza and pepperoni Crazy Puffs® to a vibrant and diverse food scene...

Introducing US Pork to New Audiences in Malaysia

As the U.S. pork industry gains access in Malaysia, efforts are expanding to introduce and promote U.S. pork to consumers through the foodservice sector. While Malaysia is largely Muslim, an estimated 35% of its 34 million people are non-Muslim with a strong affinity for pork.

USMEF partnered with three restaurants in Kuala Lumpur for two very different types of promotions, both designed to raise awareness of and promote the high-quality attributes of U.S. pork. At two upscale Corks Out restaurants in Kuala Lumpur, USMEF conducted a traditional promotion in which premium cuts of pork were offered with an incentive of a free dessert, specially chosen to pair with the specific cut. The three featured cuts were the U.S. pork ribeye, the shoulder and tomahawk steak.

USMEF Statement on USTR's Announcement of Trade Deals with Southeast Asian Countries

The Office of the U.S. Trade Representative (USTR) announced agreements on reciprocal trade with Malaysia and Cambodia and frameworks for agreements on reciprocal trade with Thailand and Vietnam.

U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom issued this statement:

USMEF greatly appreciates USTR’s tireless efforts to address both tariff and non-tariff barriers that have kept the U.S. as a minor supplier of red meat to the ASEAN region. With the U.S. beef industry currently lacking access to China, improved access to Southeast Asia is desperately needed to provide...

Trump Letters Reveal August 1 Tariff Rates for Key US Trading Partners

The Trump administration was busy after the Fourth of July holiday, as the President sent out a litany of letters to US trading partners revealing what their tariff rate would be starting on August 1.

Over the weekend, President Donald Trump and members of the administration announced that letters would begin rolling out showcasing new tariff rates for countries. The letters came at a rapid pace on Monday afternoon, with messages dispatched to the leaders of Japan, South Korea and South Africa, to name a few...