Prima Lands in Nearly 500 Kroger Stores as the Brand Targets Conventional Grocery Growth

Prima is expanding into nearly 500 Kroger stores nationwide, marking the ancestral protein bar brand's largest conventional grocery rollout to date as it looks to capitalize on growing demand for products made with simpler ingredient lists.

The expansion, which begins today, gives the fast-growing brand access to millions of shoppers through banners including Kroger, Fred Meyer, Smith's, Fry's, Ralph's, King Soopers, Mariano's and City Market. Products will be merchandised in the natural products section on the retailer's dedicated Natural...

PODCAST: Episode 41 - The New Era in Protein Demand 

Protein has become one of the biggest drivers of food purchasing decisions.

In the latest episode of Agri-Food for Thought, we examine the forces behind today's protein boom—from fitness culture and healthy aging to GLP-1 medications—and discuss how changing consumer preferences are creating new opportunities across livestock, dairy, food manufacturing, and ingredient markets.

We also take a closer look at the rapidly evolving whey protein market with a special guest...

Tariff Talks 2025: Expana's Weekly Rundown #28

Expana’s global team of specialist reporters has been tracking every twist and turn in the fluid tariff situation.

Click to read: "Tariff Talks 2025: Expana's Weekly Rundown #28."

This report allows the Expana community to see where key commodity markets stand as of this past week... Click the above PDF report, or keep scrolling to read in plain text.

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On Tuesday in New York, US President Trump gave remarks to the United Nations General Assembly, via the White House live stream...

Tariff Talks 2025: Expana's Weekly Rundown #27

Expana’s global team of specialist reporters has been tracking every twist and turn in the fluid tariff situation.

Click to read: "Tariff Talks 2025: Expana's Weekly Rundown #27."

This report allows the Expana community to see where key commodity markets stand as of this past week... Click the above PDF report, or keep scrolling to read in plain text.

...

US tariff revenue may be used to fund the nation’s farmers, reported Reuters about an interview between Agriculture Secretary Rollins and the Financial Times...

Tariff Talks 2025: Expana's Weekly Rundown #21 

Expana’s global team of specialist reporters has been tracking every twist and turn in the fluid tariff situation.

Click to read: "Tariff Talks 2025: Expana's Weekly Rundown #21."

This report allows the Expana community to see where key commodity markets stand as of this past week... Click the above PDF report, or keep scrolling to read in plain text.

...

On August 6, US President Trump issued an executive order that imposes a new 25% additional ad valorem tariff on imports from India into the States, effective 21 days after the White House announcement...