Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020

According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.

In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.

PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...

Impossible Foods Launches First National Advertising Campaign, "We Are Meat"

Impossible Foods is launching its first national advertising campaign as the leading food tech startup accelerates growth and takes advantage of mounting economies of scale.

The campaign, titled “We Are Meat,” features TV spots with the meaty images and sizzle of the company’s award-winning burgers. Produced by Portland, Ore.-based Wieden+Kennedy, the advertisements claim that Impossible Burger, which contains no animal ingredients, is meat for meat lovers — made from plants.

The first national integrated campaign for Impossible Foods kicks off today with...

Impossible Foods Cuts Suggested Grocery Store Prices 20%

Thanks to tremendous growth and economies of scale over the past year, Impossible Foods is cutting suggested retail prices by 20% for grocery stores throughout the United States.

The price cuts bring the company’s suggested retail prices for Impossible Burger to $5.49 for patties and $6.99 for a 12-oz. package. (On-shelf prices may vary depending on location and retailer.)

Impossible Foods is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell Impossible Burger to pass the savings to...

The Nature Conservancy, Cargill, McDonald’s and Target Unite to Invest in Beef Sustainability 

The Nature Conservancy, McDonald’s, Cargill and Target are coming together to launch a new five-year, $8.5 million project aimed at working with Nebraska farmers to advance proven soil health practices to help mitigate greenhouse gas emissions and help farmers adapt to climate change. Overall, this effort has the potential to sequester 150,000 metric tons of carbon dioxide over the course of the project – equivalent to removing over 32,000 cars from the road in one year.

Nebraska is one of the top states for U.S. beef production and among the top three states for corn production, a key ingredient for cattle feed. This project will work with interested farmers to reach...

Target Enhances Online Grocery Pickup Service

Target’s making it easier than ever for consumers to get what they need to enjoy the season. Starting this week, consumers can shop fresh and frozen grocery items via Target's Order Pickup and Drive Up services at more than 400 stores.

“When it comes to safe, fast and easy shopping, Target leads the way,” says Dawn Block, senior vice president, digital, Target. “By expanding our Order Pickup and Drive Up assortment to include fresh and frozen grocery items, we’re making the Target Run even easier—ensuring that guests can get everything they need, using the fast, convenient services they already love.”

Select stores in Illinois, Ohio, Colorado, Utah, Michigan, Wisconsin, Iowa, Indiana, Kentucky and Kansas now offer the enhanced service, where guests can shop 750 items across...

Beyond Meat Introduces Limited Edition Burger Pack

Beyond Meat is making plant-based burgers more accessible and affordable this summer with the introduction of Cookout Classic, a limited edition burger 10-pack available at a majority of Walmart and Target stores nationwide and select retailers across the U.S. beginning the week of June 22. Sold in the frozen meat aisle with a suggested retail price of $15.99 ($1.60 per patty), the new offering will be available through mid-August, or until supplies last, and is intended to narrow the price gap between plant-based meat and animal protein.

With growing consumer interest in plant-based protein, the Cookout Classic value pack is designed to inspire a plant-based meat option at barbecues and summer gatherings. The burgers are made with...