Sweet Earth Foods Debuts New Plant-Based Breakfast Bowls and Reformulated Deli Slices Nationwide

Plant-based foods innovator Sweet Earth Foods is announcing the nationwide launch of their new heat-and-eat Breakfast Bowls and reformulated, ready-to-eat Deli Slices. As consumers return to on-the-go busy lifestyles, these prepared meal and plant-based protein offerings provide quick plant-based solutions.

The three new Sweet Earth Breakfast Bowls meet this demand and are inspired by classic regional scrambles, all while offering between 17 - 20 grams of plant protein and three to five grams of fiber in every bowl. New flavors found in the frozen meals section include...

Sweet Earth Foods Launches New Plant-Based Products for Grilling Season 

Plant-based foods innovator Sweet Earth Foods is announcing the release of their first ever Vegan Jumbo Hot Dogs and the reformulation of the Sweet Earth Awesome Burger 2.0 just in time for the kick off of grilling season.

The new Vegan Jumbo Hot Dogs are available now at select Ahold grocery stores in the U.S., including FreshDirect, with greater availability at Kroger stores in August. The new Awesome Burger 2.0 will be available nationally this summer at Target, Whole Foods, H-E-B, Sprouts, Amazon Fresh, and more...

Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020

According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.

In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.

PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...

Impossible Foods Launches First National Advertising Campaign, "We Are Meat"

Impossible Foods is launching its first national advertising campaign as the leading food tech startup accelerates growth and takes advantage of mounting economies of scale.

The campaign, titled “We Are Meat,” features TV spots with the meaty images and sizzle of the company’s award-winning burgers. Produced by Portland, Ore.-based Wieden+Kennedy, the advertisements claim that Impossible Burger, which contains no animal ingredients, is meat for meat lovers — made from plants.

The first national integrated campaign for Impossible Foods kicks off today with...

Impossible Foods Cuts Suggested Grocery Store Prices 20%

Thanks to tremendous growth and economies of scale over the past year, Impossible Foods is cutting suggested retail prices by 20% for grocery stores throughout the United States.

The price cuts bring the company’s suggested retail prices for Impossible Burger to $5.49 for patties and $6.99 for a 12-oz. package. (On-shelf prices may vary depending on location and retailer.)

Impossible Foods is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell Impossible Burger to pass the savings to...