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National Pork Board Launches Pork as a Passport Campaign
To celebrate pork’s position as a global, culturally relevant protein and offer weary home cooks in the U.S. a variety of authentic meal options, the National Pork Board has launched Pork as a Passport.
This new consumer marketing campaign elevates the at-home cooking experience by highlighting the common love for pork across a number of global cuisines. The Pork Board, and the 60,000 U.S. farmers it represents, introduced Pork as a Passport in an effort to encourage quarantine cooks to...
It's Officially Footlong Season at Subway Restaurants
Subway restaurants, the new, exclusive Official Sandwich Sponsor of the National Football League (NFL), is adding its own flavor to the game with plans to turn the 2020 football season into "Footlong Season." Throughout the 2020 NFL Season, and debuting with a television spot featuring NFL Coach Bill Belichick, fans can make a good call all season long with Subway.
Joining Coach Belichick this season will be NFL star brothers J.J., T.J. and Derek Watt, and NFL Hall of Famer Deion Sanders, for Subway's new national marketing campaign that will leave fans craving footlong sandwiches while cheering on their team. The star-studded line-up will be featured in television commercials, along with...
Impossible Foods and Beyond Meat Respond to Lightlife's 'Clean Break' Campaign
Lightlife, owned by Greenleaf Foods, announced earlier this week that it is making a 'clean break' from the competition. As the plant-based meat category is surging, with sales up 91% in the past year, there is rising concern among consumers about the ingredients in their food. This revelation inspired Lightlife to create a campaign to ensure consumers know exactly what they are eating.
“At Lightlife, we understand the factors that are driving the recent rise in plant-based protein sales,” said Dan Curtin, President of Lightlife Foods. “Because we care so much about leading the future of this important category and...
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