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Chipotle Taps Soccer Fandom With First-Ever Matchday BOGO Promotion
Chipotle Mexican Grill is leaning into soccer fever this summer with a new promotion aimed at driving traffic during one of the sport's biggest international tournaments.
On June 11, customers who wear a soccer jersey to participating Chipotle restaurants in the US, Canada and the UK after 3 pm local time can receive a buy-one-get-one (BOGO) free entree. The offer marks the company's first soccer-themed BOGO promotion and expands on a series of sports-related marketing activations that have become...
Chipotle Builds on Rewards Momentum With Return of ‘Summer of Extras’
Chipotle is reviving its “Summer of Extras” promotion for the second year in a row, extending its push into gamified loyalty as restaurant brands look for new ways to drive frequency and deepen digital engagement.
The summer campaign runs from June 1 through Aug. 31 and gives Chipotle Rewards members a free entrée for every seven monthly visits. This year’s version adds more engagement tools, including local restaurant rankings, state and national leaderboards, badges, progress tracking, limited-time “Side Quests” and weekly Rewards Exchange...
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