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Butterball Releases Its 2023 Thanksgiving Outlook Report
Butterball, the best known and most loved* brand of turkey in the U.S., today released its annual Thanksgiving Outlook Report, revealing consumer plans and sentiment with the holiday less than three months away.
According to the findings, people are optimistic and planning to celebrate – with turkey as the centerpiece – again this year, but inflation is top of mind for many. Notably, 79% of consumers who plan to celebrate Thanksgiving expect inflation to impact their plans. However, holiday hosts remain committed to serving turkey, with 82% still planning to serve it...
Butterball Launches Bun-Length Hearty Turkey Sausage Links
Butterball, LLC has launched Butterball Hearty Turkey Sausage, an innovative new product in the protein space perfect for every season, every day. The butcher-style turkey sausage link is bun-length and offers the same taste and texture of its pork counterparts, but with 70% less fat than pork and beef smoked sausage*. It is available in two flavors: Old World Smoked and Polish Style.
"The fully cooked smoked sausage category needs some sizzle, and we are going to deliver," said Michelle Lieszkovszky, leader of new consumer solutions at Butterball...
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