Chipotle’s Fan-Favorite Carne Asada Is Back on the Grill for a Limited Time

Chipotle Mexican Grill (NYSE: CMG) today announced it is bringing back Carne Asada in the U.S. and Canada for a limited time. The popular protein has been revered by Chipotle fans for years, and this marks the third time it is making a comeback to Chipotle’s menu.

Carne Asada’s Return

The legend of Carne Asada is real. Carne Asada made its debut in September 2019 as Chipotle’s second limited time protein offering and quickly became a guest favorite. Chipotle estimates that more than 10 million customers...

Calling All Trivia Experts! Chipotle IQ is Back in Session with 250,000 BOGOs

Chipotle Mexican Grill (NYSE: CMG) today announced it is bringing back Chipotle IQ, a trivia game that tests fans' knowledge of Chipotle's real ingredients, leading food standards, culinary techniques, sustainability efforts, brand history, and community engagement. This year's game will give Chipotle fans the opportunity to win one of 250,000 BUY-ONE-GET-ONE (BOGO) offers*.

How It Works

1. Starting today through Thursday, August 24 at 11:59pm PT, Chipotle will offer BOGOs to fans who score a 10 out of 10 on...

Chipotle Accelerates International Expansion Through First Ever Development Agreement with Alshaya 

Chipotle Mexican Grill today announced it has signed its first-ever development agreement to open restaurants in the Middle East and accelerate its international expansion efforts. In partnership with leading international franchise retail operator Alshaya Group, the Company will initially open new restaurants in Dubai and Kuwait early next year before expanding further across the region.

"Leveraging Alshaya's market expertise will enable us to quickly gain access to these vibrant economies," said Chairman and Chief Executive Officer Brian Niccol. "We are excited to offer...

When They Hit a Three, Burritos are Free: Chipotle Launches " Free Pointer"

Chipotle Mexican Grill (NYSE: CMG) today introduced a new promotion called "Free-Pointer" ahead of the 2023 men's professional basketball championship series.

How It Works

1. When a player in the series hits a 3-pointer, Chipotle will drop a text-to-win code via a tweet from @ChipotleTweets on Twitter.
2. The first 300 fans to text the designated code to 888222 will receive a free entrée from Chipotle*. The brand will give away up to 10,500...

Chipotle Pilots New Responsible Restaurant Design Alongside Sustainability Campaign  

• Chipotle's new restaurant design is all electric, aims to maximize energy efficiency, and utilizes 100% renewable energy to reduce greenhouse gas emissions from energy use at these restaurants.
• Chipotle is also launching a short film called "Human Nature," a new creative expression for the brand that explores how humans and nature can work together to Cultivate a Better World.
• The company's 2022 Sustainability Report shares updates on Chipotle's impact, progress, and goals related to three categories: People, Food and Animals, and the Environment.

Chipotle Mexican Grill today announced...

Chipotle Debuts New Protein on Menus in the US, Canada, and Europe

Chipotle Mexican Grill (NYSE: CMG) today announced it is launching Chicken al Pastor, a new protein option that levels up any go-to Chipotle order with a sophisticated flavor profile and elevated taste. This week, Chicken al Pastor is rolling out at Chipotle restaurants worldwide for a limited time, marking the first time the Company has launched a new menu innovation globally.

A Uniquely Chipotle Take on Al Pastor

According to a recent report, al pastor is one of the fastest growing Mexican dishes. The same report also indicates that 43% of consumers choose to dine at restaurants with menu items that they cannot easily make at home, or do not...

Chipotle to Launch New Fajita Quesadilla Inspired by Viral TikTok Trend on March 2

Chipotle Mexican Grill (NYSE: CMG) today announced it will introduce the new Fajita Quesadilla on March 2 as a digital-only menu item on the Chipotle app and Chipotle.com. For the first time ever, guests will be able to get their favorite Chipotle Quesadillas with Monterey Jack cheese, their protein of choice, and fresh fajita veggies via Chipotle's digital ordering channels. The fan-favorite Chipotle-Honey Vinaigrette dressing will also be offered as one of the three included side options guests can select for all...

Chipotle Introduces New California Inspired Fresh Eatery Concept, Farmesa

Chipotle Mexican Grill (NYSE: CMG) today announced it is opening a new restaurant called Farmesa at Third Street Promenade in Santa Monica, California. Farmesa is a fresh, bold concept featuring delicious proteins, greens, grains and vegetables that are inspired by Chipotle's Food with Integrity standards. The concept will soft open with an abbreviated menu and limited hours before officially rolling out next month.

"One of our strategic objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle's food with integrity mission and make fresh...

Chipotle Launches New Rewards Perk and Gives Fans Chance to Win Free Chipotle for a Year

Chipotle Mexican Grill (NYSE: CMG) today announced it is launching "Freepotle," a new Chipotle Rewards perk that gives members up to ten free food drops throughout 2023. All existing Chipotle Rewards members will be automatically enrolled in "Freepotle", and non-members can gain access to "Freepotle" by joining the Chipotle Rewards program by March 6. As part of the new perk, all current Rewards members will get their first free food drop, a side or topping of guac, from January 9 to January 15...

Chipotle Inspires Fans to Maintain New Year's Resolutions with New Lifestyle Bowls

Chipotle Mexican Grill (NYSE: CMG) today announced it is kicking off 2023 with a new lineup of Lifestyle Bowls that cater to contemporary wellness habits. The brand is also launching a wellness-inspired AR Lens on Snapchat to encourage fans to maintain healthy habits, plus it will reward 100,000 fans who participate with free guac.*

Live Your Best Lifestyle

The recent definition of health has shifted away from diet culture, with Millennial and Gen Z consumers following individualized, holistic interpretations of wellness...

Chipotle Opens 500th Chipotlane® Restaurant

Chipotle Mexican Grill today announced the opening of its 500th restaurant with a Chipotlane®, the brand's digital order drive thru pick-up lane. Located in Louisville, Kentucky, the milestone opening underscores the brand's ongoing commitment to driving access and convenience to real food made with true culinary every day.

"We are thrilled to celebrate this landmark Chipotlane opening," said Tabassum Zalotrawala, Chief Development Officer. "Chipotlanes are the digital drive thru of the future and a key piece of our growth strategy as we plan to more than double our restaurant..."