Chipotle Hides More than $1 Million in Free Burritos Inside New Burrito Vault Game 

Chipotle Mexican Grill today announced it is launching a new interactive game, Burrito Vault, that will give away 100,000 Buy-One-Get-One free entrée codes* redeemable exclusively on National Burrito Day, April 4.

Starting at 12pm PT today, fans can access the Burrito Vault game by visiting www.unlockburritoday.com. The brand is challenging fans to guess two exact order combinations, ingredient by ingredient, that will unlock the bank. Prizes are available for the first 50,000 fans on April 2...

Chicken Al Pastor is Back: Chipotle Reintroduces One of its Most Popular Menu Innovations

Chipotle Mexican Grill today announced it is bringing back Chicken al Pastor to restaurants around the world for a limited time starting today. Back by popular demand, Chicken al Pastor levels up any go-to Chipotle order with a sophisticated flavor profile and elevated taste.

Sweet Heat Sizzles at Chipotle
Chicken al Pastor debuted in March 2023 as Chipotle's first global menu innovation, delighting fans in the U.S., Canada, U.K., France and Germany with a new flavor that quickly became a fan favorite...

Chipotle Names Ilene Eskenazi Chief Human Resources Officer

Chipotle Mexican Grill (NYSE: CMG) today announced that it has hired Ilene Eskenazi as its Chief Human Resources Officer. Serving on the Executive Leadership Team, Eskenazi will begin on November 27, and report to Chairman and Chief Executive Officer Brian Niccol.

Eskenazi comes to Chipotle from Petco Health and Wellness Company, where she served as Chief Legal and Human Resources Officer, overseeing compensation and benefits, human resources operations, talent management, as well as all legal matters. Prior to that, Eskenazi was the Global General Counsel and Chief Human Resources Officer at...

Chipotle Introduces the Next Evolution of uts Boorito Tradition: Late Night

Chipotle Mexican Grill (NYSE: CMG) today announced the return of Boorito, the brand's annual Halloween tradition, with a national $6 digital entrée offer from 3 p.m. local time to close on October 31 for Chipotle Rewards members.* For the first time ever, the brand is extending its operating hours until midnight in select college towns on Halloween, giving fans in these select locations more time to enjoy the digital Boorito offer.

Boorito After Hours
Chipotle is evolving its 23-year Boorito tradition by embracing the late-night dining...

Chipotle’s Fan-Favorite Carne Asada Is Back on the Grill for a Limited Time

Chipotle Mexican Grill (NYSE: CMG) today announced it is bringing back Carne Asada in the U.S. and Canada for a limited time. The popular protein has been revered by Chipotle fans for years, and this marks the third time it is making a comeback to Chipotle’s menu.

Carne Asada’s Return

The legend of Carne Asada is real. Carne Asada made its debut in September 2019 as Chipotle’s second limited time protein offering and quickly became a guest favorite. Chipotle estimates that more than 10 million customers...

Calling All Trivia Experts! Chipotle IQ is Back in Session with 250,000 BOGOs

Chipotle Mexican Grill (NYSE: CMG) today announced it is bringing back Chipotle IQ, a trivia game that tests fans' knowledge of Chipotle's real ingredients, leading food standards, culinary techniques, sustainability efforts, brand history, and community engagement. This year's game will give Chipotle fans the opportunity to win one of 250,000 BUY-ONE-GET-ONE (BOGO) offers*.

How It Works

1. Starting today through Thursday, August 24 at 11:59pm PT, Chipotle will offer BOGOs to fans who score a 10 out of 10 on...

Chipotle Accelerates International Expansion Through First Ever Development Agreement with Alshaya 

Chipotle Mexican Grill today announced it has signed its first-ever development agreement to open restaurants in the Middle East and accelerate its international expansion efforts. In partnership with leading international franchise retail operator Alshaya Group, the Company will initially open new restaurants in Dubai and Kuwait early next year before expanding further across the region.

"Leveraging Alshaya's market expertise will enable us to quickly gain access to these vibrant economies," said Chairman and Chief Executive Officer Brian Niccol. "We are excited to offer...

When They Hit a Three, Burritos are Free: Chipotle Launches " Free Pointer"

Chipotle Mexican Grill (NYSE: CMG) today introduced a new promotion called "Free-Pointer" ahead of the 2023 men's professional basketball championship series.

How It Works

1. When a player in the series hits a 3-pointer, Chipotle will drop a text-to-win code via a tweet from @ChipotleTweets on Twitter.
2. The first 300 fans to text the designated code to 888222 will receive a free entrée from Chipotle*. The brand will give away up to 10,500...