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Chipotle X Strava Partnership Goes Global: Introducing "The City Challenge"
Chipotle Mexican Grill today announced that its partnership with Strava, the app for active people with more than 135 million users in more than 190 countries, is back and bigger than ever in 2025. Chipotle is launching its first-ever international Strava segment challenge for participants to compete to win free Lifestyle Bowls for a year, plus free Chipotle for their city.2 New in 2025, the initiative extends beyond the U.S., connecting and motivating Chipotle's running community across 25...
Chipotle Reaches 1,000th Chipotlane Milestone
Chipotle Mexican Grill announced today the opening of its 1,000th Chipotlane restaurant on Thursday, November 21. Located in the Kansas City metro area, the milestone restaurant will feature the company's signature digital order drive thru pick-up lane. Of the company's more than 3,600 restaurants in its real estate portfolio, nearly 30% feature a Chipotlane.
"Chipotlanes are a critical piece of our long-term growth goal of reaching 7,000 restaurants in North America," said Chris Brandt, Chief Brand Officer. "This restaurant format
is the fastest way for fans to...
Chipotle Names Scott Boatwright Chief Executive Officer and Member of the Board
Chipotle Mexican Grill today announced that after a robust and thorough process, its Board of Directors has appointed Scott Boatwright as chief executive officer and a member of the board, effective immediately. Prior to being named Interim CEO in August, Boatwright served as chief operating officer, reporting directly to the company's CEO since 2017.
Responsible for more than 125,000 employees and over 3,600 restaurants, Boatwright has been a driving force for improving the company's overall guest experience. In addition...
Chipotle Teamsters Hold Day of Action Throughout Michigan to Demand Fair Contract
Members of Teamsters Locals 243, 247, 332, 337, 406, and 1038 picketed and leafleted outside of Chipotle restaurants in Lansing and Detroit on Monday to demand a fair contract from the fast casual behemoth. Chipotle workers at one of the chain's Lansing restaurants are represented by Local 243.
"These hardworking Teamsters aren't going to back down from a fight for fair wages, increased safety standards, a fair process for scheduling, and protection from retaliation," said Scott Quenneville, President of Local 243. "Chipotle is a multibillion-dollar enterprise...
Chipotle Announces CEO Departure
Chipotle Mexican Grill, Inc. today announced that Brian Niccol, Chairman and Chief Executive Officer, has accepted the role as Chairman and Chief Executive Officer of Starbucks and will be leaving the Company effective August 31, 2024. Niccol has served as Chipotle's CEO since 2018 and as Chairman of the Board since 2020.
Chipotle's Board of Directors has appointed Scott Boatwright, Chief Operating Officer, as Interim CEO. Boatwright joined Chipotle in 2017 and has been instrumental in driving restaurant operations for the company's more than 120,000 employees and over 3,500 restaurants. He also led the integration...
Chipotle Extends Celebrity Status to Brand Superfans, Launches Card Application on LinkedIn
Chipotle Mexican Grill today announced that it is accepting applications on LinkedIn for its coveted Celebrity Card for the first time ever.
Over the past two decades, Chipotle's Celebrity Card has been presented to notable figures who have publicly expressed their passion for Chipotle, but now the brand is accepting applications from all superfans to participate.
How to Get a Celebrity Card
Chipotle will Reward Fans with Free Burritos During the 2024 Men's Professional Basketball Championship Series
Chipotle Mexican Grill today announced a new promotion called "Free Throws, Free Codes" ahead of the 2024 men's professional basketball championship series.
How It Works
1. When a player makes all their free throws at the line during games of the 2024 men's professional basketball championship series, Chipotle will drop a text-to-claim code* via a tweet from @ChipotleTweets on X.
Examples:
Chipotle Hides More than $1 Million in Free Burritos Inside New Burrito Vault Game
Chipotle Mexican Grill today announced it is launching a new interactive game, Burrito Vault, that will give away 100,000 Buy-One-Get-One free entrée codes* redeemable exclusively on National Burrito Day, April 4.
Starting at 12pm PT today, fans can access the Burrito Vault game by visiting www.unlockburritoday.com. The brand is challenging fans to guess two exact order combinations, ingredient by ingredient, that will unlock the bank. Prizes are available for the first 50,000 fans on April 2...
Chicken Al Pastor is Back: Chipotle Reintroduces One of its Most Popular Menu Innovations
Chipotle Mexican Grill today announced it is bringing back Chicken al Pastor to restaurants around the world for a limited time starting today. Back by popular demand, Chicken al Pastor levels up any go-to Chipotle order with a sophisticated flavor profile and elevated taste.
Sweet Heat Sizzles at ChipotleChicken al Pastor debuted in March 2023 as Chipotle's first global menu innovation, delighting fans in the U.S., Canada, U.K., France and Germany with a new flavor that quickly became a fan favorite...
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