P.F. Chang’s Leans on Nostalgia in New Brand Campaign

As nostalgia continues to shape marketing across the foodservice sector, P.F. Chang’s is leaning into multigenerational dining occasions in a new campaign aimed at reconnecting with long-time guests.

The campaign centers on a new brand spot set to Lukas Graham’s “7 Years,” following guests through milestones such as birthdays and family gatherings and celebrations. The creative highlights signature menu items and dining experiences, including Chang’s Lettuce Wraps and the Great Wall of Chocolate dessert, as the brand encourages former guests to return with their...

P.F. Chang’s Rolls Out “Summer in Tokyo,” Spotlighting Shareable Sushi and Tableside Drama

P.F. Chang’s is leaning into experience-driven dining this summer with "Summer in Tokyo," a limited-time program running June 25 through Sept. 15 that combines shareable sushi, theatrical presentation and influencer marketing.

At the center of the promotion is the new Sushi Boat, a tableside presentation delivered under a cloud of dry ice to create a memorable, social-ready moment. Designed for sharing, each boat includes chilled edamame, a California Roll, a Shrimp Tempura Roll and a choice of two additional...

Evolving Strategies and Market Momentum in Foodservice

The foodservice industry continues to evolve at a rapid pace, with major consolidation moves, strategic partnerships, and value-driven innovation shaping the landscape. This biweekly roundup highlights a blockbuster acquisition poised to reshape distribution, high-profile collaborations bringing new offerings to consumers, and continued momentum in emerging categories like sushi. At the same time, operators are doubling down on menu innovation and aggressive value platforms to navigate cost pressures and drive traffic, signaling a competitive environment where scale, differentiation, and affordability are more critical...

Kroger's Winning Playbook for the Big Game, Top Picks and Big Savings

Kroger has unveiled its top party selections for the year's most-watched sporting event, the National Football League's Championship game (the Big Game). 

"At Kroger, the Big Game is all about the snack spread," said Carlo Baldan, Kroger Group Vice President of Fresh Merchandising. "Our game-winning playbook includes quality at an unbeatable value, food that tastes incredible, and exclusive options you can't find anywhere else. Kroger is giving fans everything they need to score and save big on game day...