Smashburger® Welcomes Thomas Prather as Chief Marketing Officer

Smashburger®, a leading fast-casual better burger brand is pleased to announce the appointment of Thomas Prather as Chief Marketing Officer. With over 20 years of experience in the food and beverage industry, Prather is primed to fuel the company's global brand strategies.

"We are delighted to welcome Thomas Prather as Smashburger's CMO and are confident that he will be an invaluable addition to our team," said Denise Nelsen, CEO of Smashburger. "Having previously worked alongside Thomas, I know his consistency, attention to detail, and ability to stay current on...

Smashburger® Appoints Denise Nelsen as Chief Executive Officer

Smashburger®, a leading fast-casual better burger brand, has recently announced the appointment of Denise Nelsen as its new Chief Executive Officer, the company's first female CEO. Under this new leadership, Smashburger is primed to further drive culinary innovation to enhance the guest experience, while expanding its industry footprint.

"We are thrilled to welcome Denise Nelsen as Smashburger's newest CEO. With her extensive experience and proven leadership in the food and beverage industry, she is set to propel the brand into a new era of growth," said Jollibee Group President...

Smashburger Launches Jack & Annie's® Plant-Based Burgers in Restaurants Nationwide

Smashburger, the better-burger fast casual restaurant with 235 corporate and franchise locations, has partnered with jack and annie's to launch a new plant-based burger made from jackfruit in all locations across the U.S. starting today.

While the union of the two Colorado-based companies is solidified poignantly on Valentine's Day, the relationship began with a limited time menu test conducted last summer within select Smashburger locations in Colorado, New York, New Jersey, and Chicago.Following the menu test's success and positive feedback from consumers, the...