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Burger King to Launch the Impossible Whopper Nationwide

Burger King restaurants announced today that it is bringing the plant-based Impossible Whopper sandwich nationwide this month. Starting on August 8, guests across the nation will be able to visit their local BK restaurant, or order for delivery via the BK App and through DoorDash, to try the Impossible Whopper for a limited time only and decide for themselves if it delivers the same flame-grilled, juicy craveability of the famous Whopper sandwich.

The Impossible Whopper is 100% Whopper, 0% beef. It features a flame-grilled patty made from plants topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup and zesty pickles on a toasted sesame seed bun.

“We are really excited to be able to offer our new Impossible Whopper to our guests across the country at an unbeatable value for a limited time,” said Chris Finazzo, President, North America, Burger King Corporation. “Since we first launched our market tests in St. Louis in April, and...

 

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Aug 1 10:01 AM, General News



Burger King Restaurants Introduces the $1 Crispy Taco

Taco-bout a surprise. Starting today, BURGER KING® restaurants are introducing a $1 Crispy Taco nationwide*. The Crispy Taco features a crispy, crunchy tortilla filled with seasoned beef, shredded cheddar cheese and crisp lettuce, all topped with just the right amount of our savory taco sauce. Perfect as a snack on the go, the Crispy Taco can also be added to any meal order for just $1.

In a new commercial, the BURGER KING® King travels to Austin, TX, a city known by some as the...

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Jul 9 9:48 AM, General News


Burger King Restaurants Test the Impossible Whopper 

Can a plant-based patty deliver all the flame-grilled, juicy craveability of the revered BURGER KING® restaurants WHOPPER® sandwich? We think so, but can you really believe anything you hear on April Fools’ Day? In a new video, BURGER KING® restaurants surprised its loyal guests by serving the Impossible™ WHOPPER® instead of the classic WHOPPER® -- and filmed their reactions. Watch the Impossible™ WHOPPER® film at www.YouTube.com/BurgerKing.

Starting today, 59 exclusive BURGER KING® restaurants in and around St. Louis will be testing the Impossible™ WHOPPER® -- a flame-grilled, plant-based patty topped with ...

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Apr 1 9:41 AM, General News


Watch the Throne: BK Challenges KFC over Chicken Crown

Burger King launched their new Grilled Chicken Sandwich today and, true to form, are taking a potshot at another QSR giant with their initial marketing initiative.
 
Previous campaigns have taken aim at fellow burger restaurants. The Whopper Detour pulled customers away from McDonald's by offering a 1 cent Whopper to consumers physically near McDonald's and found massive success. A print ad campaign from last April went into the backyards of mansions once owned by McDonald's executives to show...
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Feb 22 8:33 AM, Urner Barry


The New Big King XL Sandwich at Burger King Restaurants Outsizes the Competition

Burger King restaurants is flame-grilling the competition with a new sandwich that has 175% more beef than the Big Mac. Introducing the BIG KING XL sandwich, featuring more than 1/2 lb** of flame-grilled 100% beef, topped with melted American cheese, sliced onions, zesty pickles, crisp lettuce and our special savory sauce all on a toasted sesame bun.

Available at restaurants nationwide and starting today, the BIG KING XL sandwich will make guests want to swap their bread for beef—literally ...

 

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Jan 17 9:15 AM, General News


How Much 12 Classic Fast-Food Items Used to Cost

Find out what your favorites cost back in the day

McDonald’s Big Mac

In 1967, when McDonald’s introduced the sandwich that became iconic, it cost 45 cents. The price remained about a dollar through much of the 1970s, but it has gone up since. These days, the cost of two all-beef patties, special sauce, lettuce, cheese, and onions on a sesame seed bun ranges around the world. In New York City in 2018, a Big Mac would set you back $5.09.

Burger King Whopper

Ten years earlier, Burger King released its flame-broiled signature sandwich in Miami. The price in 1957 ...

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Dec 13 2:00 PM, General News


Order a Whopper Sandwich for a Penny at McDonald’s with the BK App

Download the BK® App. Go to a McDonald’s. Order the WHOPPER® Detour for 1¢. Pick it up at a BURGER KING® Restaurant.

Today, the BURGER KING® brand is turning more than 14,000 McDonald’s into BURGER KING® restaurants. Sort of. For a limited time, when you go within 600 feet of a McDonald’s restaurant you can order a flame-grilled WHOPPER® sandwich for only 1¢ on the newly revamped BK® App. It’s what we call a WHOPPER® Detour.

The WHOPPER® Detour works by geofencing McDonald’s locations across the country. If a guest is inside one of these geofenced areas and has the new BK® App on their device, the app will unlock the WHOPPER® sandwich for a penny promotion. Once the 1¢ WHOPPER® sandwich order is placed, the user will be “detoured” away from McDonald’s, as the app navigates them ...

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Dec 4 10:03 AM, General News


Burger King Launches the Philly Cheese King Nationwide Except at One Restaurant in Philadelphia

To Honor the OG Philly Cheesesteak, One Burger King Restaurant in Philadelphia will Not Be Selling the Philly Cheese King

To Honor the OG Philly Cheesesteak, One Burger King Restaurant in Philadelphia will Not Be Selling the Philly Cheese King

At Burger King restaurants, we are always looking to expand our culinary creativity to continue to surprise our guests. That’s why, after finding the fundamental flaw in the traditional Philly Cheesesteak, we decided to launch the Philly Cheese King burger.

Burger King is bringing their flame grilling expertise to the traditional Philly cheesesteak recipe. The brand created this innovation based on the classic recipe, using more than half pound* of flame-grilled 100% beef, caramelized onions and American Cheese.

Despite taste test approvals from Philadelphians, one restaurant in Philadelphia opted out of selling it completely...

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Oct 25 9:51 AM, General News


The BURGER KING Brand Creates a Halloween Sandwich Clinically Proven to Induce Nightmares

Can a burger give you nightmares? That's what the Burger King(R) brand set out to prove with an unusual research study on its latest Halloween burger, the Nightmare King. This spooky sandwich features 1/4 lb* of savory flame-grilled beef, a 100% white meat crispy chicken fillet, melted American cheese, thick cut bacon, creamy mayonnaise, and onions all assembled on a glazed green sesame seed bun.

In partnership with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services, Inc. and Goldforest Inc., the Burger King(R) brand conducted a scientific study over 10 nights with 100 participants (or should we say victims?) who ate the Nightmare King before they went to bed. By tracking various signals from the sleeping subjects including their heart rate, brain activity and breath, a group of doctors and scientists identified whether the individuals had vivid dreams.

"Someone... transformed into the figure of a snake", reported one of the study's subjects when asked about her dream. Another recalled "aliens attacking" the boat he was on...

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Oct 17 9:31 AM, General News


Burger King® Restaurants Serves Its Guests the Best Chicken Nuggets Deal Yet

BURGER KING® restaurants are back in the nugget wars and ready to take the lead by offering its best Chicken Nuggets deal yet. Starting October 11th, at participating locations, BURGER KING® restaurants will offer 10-piece Chicken Nuggets for just $1. Yes, only $1. That’s just a dime per chicken nugget. And to celebrate, a limited edition 100 piece Chicken Nuggets will be available exclusively on Postmates with free delivery using the promo code NUGGS*.

BURGER KING® restaurants’ bite-sized Chicken Nuggets are tender and juicy on the inside and crispy on the outside. The ten piece golden chicken nuggets are made with white meat and for just a dollar, they are hard to resist.

"We know how much our guests love our delicious chicken nuggets...

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Oct 11 10:36 AM, General News


BURGER KING® Restaurants Launch New Crispy Chicken Tenders

BURGER KING® restaurants are launching new Crispy Chicken Tenders at restaurants nationwide. The new Crispy Chicken Tenders are made with whole muscle white meat chicken and no artificial flavors, colors or preservatives. Coated in a home-style seasoned breading, the tenders are juicy on the inside and crispy on the outside and are a perfect match with any of BK® restaurant’s delicious dipping sauces.

In a new video on YouTube.com/BurgerKing, the brand took to the streets of New York City with a camera in hand to ask people about the new BK® Crispy Chicken Tenders. The catch? These tenders didn’t exist on the menu yet. Many unsuspecting people claimed that...

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Sep 24 8:02 AM, General News




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