Burger King to Give Fans a Heroic Take on the Iconic Whopper

Anyone can wear the mask (and crown) … will it be you? Burger King® – in co-promotion with Spider-ManTM: Across the Spider-Verse – is entering the Spider-Verse with a limited-time take on the brand’s iconic Whopper® sandwich. The newest Whopper innovation was developed in celebration of the upcoming theatrical release of Sony Pictures Animation’s Spider-ManTM: Across the Spider-Verse, the next chapter in the hit film franchise that will swing into theaters worldwide on June 2.

Available at participating restaurants nationwide from May...

Burger King U.S. Announces New Public Relations and Cultural Marketing Agencies

Burger King U.S. today announced that strategic communications firm ICR and cultural and brand partnership marketing agency Conill have been tapped to join the brand’s growing list of world-class agency partners. Both will bring their expertise – ICR in public relations and Conill in multicultural and brand partnership marketing – to support the internal Burger King U.S. marketing team in bringing updated messaging, and refreshed storytelling around the overall brand experience to consumers across the United States.

ICR is taking the reins as the new consumer public relations agency of...

Burger King Moves Nearly One Third of its Field Team Transportation to Electric Vehicles

Burger King® transitioned 31% of its North American field team fleet to electric vehicles (EVs) across 16 states, with goal of 100% EVs by 2030. This move is the next step in delivering on Restaurant Brands International’s (parent company of Burger King) science-based targets for reducing greenhouse gas emissions by 50% by 2030, versus a 2019 baseline.

The field team is critical to the brand’s success as the first line of support for Franchisees locally, living in various states across the U.S. and travelling to restaurants to provide the level of service BK Franchisees deserve. This adds up to tens of thousands of miles driven each month.

Burger King Kick-starts Spring With the Return of Melts and New Spicy Chicken Fries

Starting March 6, Burger King Guests can enjoy the return of Melts* – the crave-worthy and melty handheld toasted sandwiches that were first introduced in 2022 – and a new, flaming-hot version of its iconic Chicken Fries. Melts and Spicy Chicken Fries are both launching at BK® just in time for spring, and available at participating restaurants nationwide from March 6 through May 14.

The cheesy, melty, one-handed fan-favorite Melts are back in three varieties, giving Guests even more opportunities to have...

Joshua Kobza Appointed CEO of Restaurant Brands International

The Board of Directors of Restaurant Brands International Inc. ("RBI") (TSX: QSR) (NYSE: QSR) (TSX: QSP) has appointed Joshua Kobza as the company's Chief Executive Officer (CEO) effective March 1, 2023, as part of its ongoing succession planning process.

Mr. Kobza has held increasingly senior roles with the company over the last 11 years, including Chief Financial Officer (2013-2018), Chief Technology Officer and Development Officer (2018-2019) and Chief Operating Officer (2019-2023), including accountability for strategy, technology, human resources, global procurement, supply chain and international development...

Pat O'Toole Appointed Chief Marketing Officer of Burger King U.S. & Canada

Today, Burger King® announced Patrick (Pat) O’Toole will join the brand as Chief Marketing Officer, beginning Feb. 6. O’Toole will be accountable for leading marketing efforts to help grow traffic, accelerate sales growth and amplify the fundamental advancements the brand is making to the Guest experience — in support of the brand’s existing Reclaim the Flame plan shared in 2022 — and supported by more than 96% of Burger King Franchisees nationwide.

“We are excited to welcome Pat to the Burger King leadership team and broader BK family...

Hold the Phone — Burger King® Will Airdrop 65,000 Free Whopper® Sandwiches

It’s reigning Whopper sandwiches — 1/4 lb* of flame-grilled beef delivered straight to your smartphone. The Whopper is known for going big, and its birthday celebrations are no different. Last year, BK offered the Whopper for its original price of 37 cents and now, the brand will airdrop 65,000 codes for free Whopper sandwiches in Times Square and on social to celebrate the sandwich’s 65^th birthday.

Today only, lucky fans of the Whopper in Times Square, NYC, can turn on the airdrop or nearby share function...

Restaurant Brands International and McWin to Grow Iconic Burger King® and Popeyes® Brands in Europe

Today, Restaurant Brands International and McWin, one of the most reputable operators in Europe, are excited to announce that affiliates of McWin have acquired exclusive master franchise and development rights to develop the Burger King and Popeyes brands in several countries in Eastern Europe, with new restaurants to open in 2023.

McWin, through its newly established Rex Concepts CEE platform, is set to expand the flame-grilled Burger King brand in Czech Republic, Poland, and Romania, and to bring the iconic fried chicken...

Burger King® Unveils New Campaign And Modernized Brand Tagline: You Rule.™

Today, Burger King® unveils its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.” This work is part of the change Guests nationwide will experience as the brand implements its “Reclaim the Flame” plan, which was announced on Sept. 9. As part of this plan, a historic “Fuel the Flame” advertising co-investment agreement between BK® and its Franchisees was announced, and “You Rule” is the first campaign to start reclaiming the brand’s rightful share of voice in terms of both...

Burger King Plans to "Reclaim the Flame" and Boost Sales Through $400 Million Investment

Burger King unveiled its “Reclaim the Flame” plan with the hopes of accelerating sales growth and driving profitability for its franchisees.

The plan was developed alongside franchisees and was shared at its annual convention by President of Burger King North America, Tom Curtis.

Burger King will invest $400M over the next two years as it works to “Reclaim the Flame.” $150M will head to advertising and digital investments to “Fuel the Flame” while $250 million will focus on a “Royal Reset” involving...

Burger King® Celebrates Its Birthday With a New Limited-Edition Crown and Free Whopper Jr. Sandwiches

Burger King is keeping its birthday lit – flame-grilled, that is. Guests have loved the Home of the Whopper since 1954, and on June 1, the brand turns 68 years old. To celebrate, Burger King is launching a limited-edition birthday crown at participating restaurants nationwide and Royal Perks members can get a free Whopper Jr. sandwich with any $1+ purchase for one day only*.

Burger King has continued to reward its Royal Perks members with exclusive benefits they can’t find...