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Social Media Driving Impressive Halloween Spending
U.S. consumers are using social media to find Halloween inspiration and it is driving near-record spending for the holiday in 2019.
According to the National Retail Federation’s annual survey, shoppers will spend an average of $86.27 on Halloween, just slightly below last year’s record of $86.79. In total that works out to $8.8 billion. That total marks the third-highest mark in the survey’s 15-year industry.
“Spending hasn’t changed much over the past few years, but we are seeing a noticeable increase in...
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