Sodexo Launches Impossible Burger Menu at More than 1,500 U.S. Locations

Sodexo will be debuting a new product line featuring the Impossible Burger at more than 1,500 locations in the United States. The new menu will launch on August 19th with eight plant-based products, including a sausage muffin sandwich, sausage gravy and biscuits, steakhouse burger, and creole burger. The menu will be offered at colleges, universities, healthcare, and corporate services accounts.

Rob Morasco, Sodexo's Senior Director of Culinary Development, said, "Sodexo is committed to providing customers with more plant-forward and sustainable options as part of their diet, and we are excited to expand our menu to include the Impossible Burger's flavorful blend, which will...

Burger King to Launch the Impossible Whopper Nationwide

Burger King restaurants announced today that it is bringing the plant-based Impossible Whopper sandwich nationwide this month. Starting on August 8, guests across the nation will be able to visit their local BK restaurant, or order for delivery via the BK App and through DoorDash, to try the Impossible Whopper for a limited time only and decide for themselves if it delivers the same flame-grilled, juicy craveability of the famous Whopper sandwich.

The Impossible Whopper is 100% Whopper, 0% beef. It features a flame-grilled patty made from plants topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup and zesty pickles on a toasted sesame seed bun.

“We are really excited to be able to offer our new Impossible Whopper to our guests across the country at an unbeatable value for a limited time,” said Chris Finazzo, President, North America, Burger King Corporation. “Since we first launched our market tests in St. Louis in April, and...

FDA Authorizes Soy Leghemoglobin as a Color Additive

The U.S. Food and Drug Administration (FDA) is amending the color additive regulations to provide for the safe use of soy leghemoglobin as a color additive in ground beef analogue products (e.g., “veggie” burgers). The FDA is taking this action in response to a color additive petition submitted by Impossible Foods, Inc. requesting FDA to issue a regulation listing the use of soy leghemoglobin as a color additive in food.

This final rule is in response to a color additive petition submitted by Impossible Foods, Inc., filed on November 5, 2018. The FDA reviewed the information and data submitted by the firm, as well as other relevant information, and concluded...

Little Caesars And Impossible Foods Team Up For Impossible Supreme Pizza

Little Caesars, the pizza chain celebrated for meat-centric products including a pizza wrapped in three feet of bacon, has teamed up with Impossible Foods to offer a plant-based sausage on the new Impossible™ Supreme pizza.

The Impossible Supreme is a large pizza topped with sauce made from fresh-packed, vine-ripened California crushed tomatoes, covered with mozzarella and Muenster cheese, and loaded with a generous portion of seasoned Impossible™ Sausage made from plants, caramelized onions, mushrooms and green peppers.

Impossible Supreme Pizza is now available exclusively in three Little Caesars test markets in Florida, New Mexico and Washington state...

QDOBA Mexican Eats Adding Impossible to Restaurants Nationwide by May 28

QDOBA Mexican Eats® is adding plant-based Impossible™ to its restaurants’ menus across the U.S. Following a successful product test in Michigan, the brand has decided to broaden its offering of Impossible with rolling availability beginning April 23 at select restaurants in Brooklyn, Denver and Los Angeles. By May 28, Impossible will be available at more than 730 locations across the country, which will make QDOBA the largest Mexican fast-casual chain to serve this plant-based protein.

“During our test, we quickly learned that consumers loved our unique take on Impossible, making it an easy decision to launch nationally,” said Jill Adams, vice president of marketing for QDOBA. “Our Impossible offering appeals to both meat lovers and vegans, while also delivering on the big, bold flavors that ...

White Castle Becomes the First Fast-Food Chain to Debut Impossible Foods’ New Recipe

White Castle will become the first fast-food chain in the city to debut the next-generation Impossible Burger.

Starting today, the all-new White Castle Impossible Slider recipe from Impossible Foods will be available at White Castle restaurants in the Las Vegas area including on the Strip, Downtown, and in the nearby town of Jean. Over the next few months, the new White Castle Impossible Slider recipe will roll out at all remaining 377 White Castles nationwide.

“White Castle is Impossible Foods’ largest customer so far, and the partnership has been a total sensation—acclaimed by food critics and a social media phenomenon with a trending hashtag,” said David Lee, Impossible Foods’ Chief Operating Officer and Chief Financial Officer. “There was never any doubt White Castle would get first priority for the national rollout of our new recipe ...

Impossible Foods’ Flagship Product is Now Available in About 5,000 Restaurants

The Impossible Burger is now available in about 5,000 restaurants in the United States.

Impossible Foods’ flagship product is available in restaurants in all 50 states, from Alaska to Florida -- and in stadiums, arenas, museums, corporate canteens and other locations.

The award-winning Impossible Burger is the only plant-based burger served at America’s favorite “better burger” concepts Fatburger, Wahlburgers, Umami Burger, Hopdoddy, Gott’s and The Counter, as well as the Midwest’s M-Burger and B Spot (owned by Chef Michael Symon). Additional restaurants add the Impossible Burger every day.

On Nov. 12, an Impossible Burger and Impossible Slider will debut at more than...