DoorDash and Impossible Foods Partner to Launch Impossible Cuisine Category 

Impossible Foods, maker of the famously delicious Impossible Burger, today announced a first-of-its-kind partnership with DoorDash, the nation’s largest on-demand destination for door-to-door delivery. DoorDash has created a custom cuisine carousel featuring merchants that offer Impossible menu items in select US cities including San Francisco, Sacramento, Los Angeles, New York, Chicago, Miami, D.C., Detroit, Atlanta, Boston, Denver, Dallas, Cleveland, Philadelphia, Minneapolis, Orlando, Houston, Pittsburgh, Bellevue, Indianapolis, Phoenix, Las Vegas, and Central Illinois — powering the discovery of even more delicious Impossible food.

DoorDash’s carousels provide discovery and education for customers looking to pair their cravings with comparable restaurants. This is the first time DoorDash has created a plant-based carousel, which will feature...

Impossible Burger Sales Skyrocket at Retail Debut 

After its highly anticipated retail debut, the Impossible Burger remains the number one item sold at grocery stores on the East and West coasts where the product is offered. The flagship product from Impossible Foods made its worldwide debut in grocery stores on September 20th at all outlets of Gelson's Markets in Southern California. Since its launch, Gelson’s has sold more Impossible Burgers than all types of ground beef, based on both revenue and total number of pounds sold. On September 26th, the Impossible Burger became available in all 100 outlets of Wegmans on the East coast, including seven states and two Fairway locations in New York City. The Impossible Burger became the number one single item sold in the meat department at Fairway's two Manhattan locations.

Also, during the product's first full weekend on stores shelves in Southern California, the Impossible Burger outsold by more than...

Impossible Foods to Make East Coast Grocery Debut 

After a record-shattering launch on the West Coast, the Impossible Burger will make its East Coast grocery store debut today at all 100 Wegmans locations in seven states, and at two Manhattan locations of Fairway Market. Though widely available in restaurants since 2016, the Impossible Burger first appeared in grocery stores just last week, when it debuted at all 27 of Gelson's Markets in Southern California. During its first full week on sale, the Impossible Burger outsold ground beef based on both revenue and total number of pounds at Gelson's. In fact, the Impossible Burger was the number one packaged good sold at Gelson's from Friday through Sunday across the 27 stores.

Rob McDougall, CEO of Gelson's Markets, said, "The Impossible Burger generated more excitement than any other single product we’ve seen in more than a half-century of operations. In addition to exceptional sales and volume, the launch initiated...

Impossible Foods Makes Retail Debut 

Impossible Foods announced that the alternative meat company will make its debut in grocery stores on Friday at all 27 Gelson's Markets in Southern California. This is the first time that the general public will be able to buy and experience the Impossible Burger at home. The Impossible Burger is the plant-based meat that rivals ground beef, and is on menus in more than 17,000 restaurants. However, home chefs never had a chance to work with the Impossible Burger, until now.

Throughout the fourth quarter and in early 2020, Impossible Foods will expand its retail presence by launching the Impossible Burger in industry-leading grocery stores in key regions. Impossible Foods will launch in additional grocery stores later this...

Sodexo Launches Impossible Burger Menu at More than 1,500 U.S. Locations

Sodexo will be debuting a new product line featuring the Impossible Burger at more than 1,500 locations in the United States. The new menu will launch on August 19th with eight plant-based products, including a sausage muffin sandwich, sausage gravy and biscuits, steakhouse burger, and creole burger. The menu will be offered at colleges, universities, healthcare, and corporate services accounts.

Rob Morasco, Sodexo's Senior Director of Culinary Development, said, "Sodexo is committed to providing customers with more plant-forward and sustainable options as part of their diet, and we are excited to expand our menu to include the Impossible Burger's flavorful blend, which will...

Burger King to Launch the Impossible Whopper Nationwide

Burger King restaurants announced today that it is bringing the plant-based Impossible Whopper sandwich nationwide this month. Starting on August 8, guests across the nation will be able to visit their local BK restaurant, or order for delivery via the BK App and through DoorDash, to try the Impossible Whopper for a limited time only and decide for themselves if it delivers the same flame-grilled, juicy craveability of the famous Whopper sandwich.

The Impossible Whopper is 100% Whopper, 0% beef. It features a flame-grilled patty made from plants topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup and zesty pickles on a toasted sesame seed bun.

“We are really excited to be able to offer our new Impossible Whopper to our guests across the country at an unbeatable value for a limited time,” said Chris Finazzo, President, North America, Burger King Corporation. “Since we first launched our market tests in St. Louis in April, and...

FDA Authorizes Soy Leghemoglobin as a Color Additive

The U.S. Food and Drug Administration (FDA) is amending the color additive regulations to provide for the safe use of soy leghemoglobin as a color additive in ground beef analogue products (e.g., “veggie” burgers). The FDA is taking this action in response to a color additive petition submitted by Impossible Foods, Inc. requesting FDA to issue a regulation listing the use of soy leghemoglobin as a color additive in food.

This final rule is in response to a color additive petition submitted by Impossible Foods, Inc., filed on November 5, 2018. The FDA reviewed the information and data submitted by the firm, as well as other relevant information, and concluded...

Little Caesars And Impossible Foods Team Up For Impossible Supreme Pizza

Little Caesars, the pizza chain celebrated for meat-centric products including a pizza wrapped in three feet of bacon, has teamed up with Impossible Foods to offer a plant-based sausage on the new Impossible™ Supreme pizza.

The Impossible Supreme is a large pizza topped with sauce made from fresh-packed, vine-ripened California crushed tomatoes, covered with mozzarella and Muenster cheese, and loaded with a generous portion of seasoned Impossible™ Sausage made from plants, caramelized onions, mushrooms and green peppers.

Impossible Supreme Pizza is now available exclusively in three Little Caesars test markets in Florida, New Mexico and Washington state...

QDOBA Mexican Eats Adding Impossible to Restaurants Nationwide by May 28

QDOBA Mexican Eats® is adding plant-based Impossible™ to its restaurants’ menus across the U.S. Following a successful product test in Michigan, the brand has decided to broaden its offering of Impossible with rolling availability beginning April 23 at select restaurants in Brooklyn, Denver and Los Angeles. By May 28, Impossible will be available at more than 730 locations across the country, which will make QDOBA the largest Mexican fast-casual chain to serve this plant-based protein.

“During our test, we quickly learned that consumers loved our unique take on Impossible, making it an easy decision to launch nationally,” said Jill Adams, vice president of marketing for QDOBA. “Our Impossible offering appeals to both meat lovers and vegans, while also delivering on the big, bold flavors that ...

White Castle Becomes the First Fast-Food Chain to Debut Impossible Foods’ New Recipe

White Castle will become the first fast-food chain in the city to debut the next-generation Impossible Burger.

Starting today, the all-new White Castle Impossible Slider recipe from Impossible Foods will be available at White Castle restaurants in the Las Vegas area including on the Strip, Downtown, and in the nearby town of Jean. Over the next few months, the new White Castle Impossible Slider recipe will roll out at all remaining 377 White Castles nationwide.

“White Castle is Impossible Foods’ largest customer so far, and the partnership has been a total sensation—acclaimed by food critics and a social media phenomenon with a trending hashtag,” said David Lee, Impossible Foods’ Chief Operating Officer and Chief Financial Officer. “There was never any doubt White Castle would get first priority for the national rollout of our new recipe ...