Impossible Foods Closes $500M in New Funding Amid Record Growth

California-based Impossible Foods announced today that it has secured approximately $500 million in its latest funding round, led by existing investor Mirae Asset Global Investments with participation from other existing Impossible Foods investors.

Impossible Foods is now the fastest-growing plant-based meat company in retail, outpacing the next 10 leading plant-based meat companies combined, according to custom IRI research analyzing U.S. dollar sales for the most recent 13-week period compared to one year ago. This funding round will enable its continued growth in retail...

Impossible Foods Expands in Retail with New Impossible™ Meatballs Made From Plants

Today, California-based Impossible Foods is debuting Impossible Meatballs Made From Plants, the company’s third new retail product in four months, as it continues to expand its presence on grocery store shelves.

Earlier this year, Impossible Foods launched ImpossibleTM Sausage Made From Plants and ImpossibleTM Chicken Nuggets Made From Plants in grocery stores and supermarkets nationwide. The company also dramatically expanded retail availability of its flagship product, ImpossibleTM Burger, which is now available in about 22,000 grocery retail locations.

Available at Walmart stores starting this...

Buitoni and Impossible Foods Launch First-of-its-Kind Ravioli in Two Flavors

Buitoni and Impossible Foods today announced the debut of the first-ever ravioli filled with Impossible Foods' award-winning plant-based meat products at retail. Available in the refrigerated pasta aisle, the Buitoni ravioli comes in two varieties – Impossible™ Beef Made From Plants and Impossible™ Italian Sausage Made From Plants – both featuring a three-cheese blend of ricotta, Grana Padano and Parmesan for a quick, delicious family-friendly dinner. The new ravioli will initially roll out in select grocery stores nationwide, including Publix, Sam's Club...

Impossible Foods Accelerates International Expansion with Launches in Australia and New Zealand

California-based Impossible Foods has arrived in Australia and New Zealand, marking the company’s third and fourth international market launches in 14 months. Impossible Foods’ flagship product, Impossible™ Beef Made From Plants (known as Impossible™ Burger in other markets), is now available on the menus of top chefs in Auckland, New Zealand, the greater Sydney area, and nationwide across Australia at Grill’d — Australia’s leading national burger brand.

Earlier this year, Australia and New Zealand's regulatory body, Food Standards Australia New Zealand (FSANZ), approved Impossible Foods’...

Burger King® Tests New Impossible™ Nuggets Made From Plants

You come to BK to have it your way – whether that’s the iconic flame-grilled Whopper®, the hand-breaded Ch’King™ sandwich, or one of the exciting new innovations on our menu like the Impossible™ Nuggets Made From Plants. Burger King will be the first global quick-service restaurant brand to test the plant-based nuggets from Impossible Foods that have the savory taste of a family favorite, with a golden-brown crispy breading on the outside and a tender, juicy bite on the inside. In short...

Impossible Foods Expands to the Middle East 

California-based Impossible Foods has arrived in the United Arab Emirates, the company’s first market in the Middle East. Its flagship product, Impossible™ Burger, is kosher, halal and gluten-free certified, and now exclusively available on the menus of select restaurants across Dubai, United Arab Emirates, including Pickl, Sticky Rice, Akira Back and The MAINE Oyster Bar & Grill.

Beginning Friday, October 1, Impossible Burger will be featured at World Expo 2020 on select menus in the US Pavilion. The event is expected to draw more than 25 million visitors from almost 200...

Impossible Foods Launches Chicken Nuggets Made From Plants

Impossible Foods announced the launch of its newest product – Impossible Chicken Nuggets Made From Plants – marking a major milestone in consumers’ preference for plant-based products.

Now available through major foodservice distributors, Impossible Chicken Nuggets will appear today on the menus of top chefs across the country, including at David Chang’s fried chicken concept Fuku in New York City; Marcus Samuelsson’s comfort food eatery Red Rooster in Harlem and Miami; Sean Brock’s fast-food tribute Joyland in Nashville; Tal Ronnen’s Los Angeles hotspot Crossroads Kitchen; and...

Impossible Sausage Made from Plants Arrives in Home Kitchens

Impossible Foods announced that Impossible Sausage Made From Plants is launching in retail stores for the first time in a ground sausage form. Available in two flavors - Savory and Spicy - Impossible Sausage will be rolling out in Kroger, Ralphs, King Soopers, Fred Meyer, Safeway, Albertsons, Wegmans, Stop & Shop, Hannaford, Giant Martin’s, Giant Food, Sprouts Farmers Market, and Heinen’s and many more retailers across the country.

Impossible Sausage was introduced as the company’s first all-new product since the Impossible™ Burger debuted in 2016. Sausage went on the menu at the 30 Top American Diners as chosen by Yelp, and Jamba® most recently followed with...

The Habit Burger Grill Launches with Impossible Foods

The Habit Burger Grill announced the continuation of its offerings with Impossible Foods Inc., bringing the company's plant-based meat to select locations in the US. Beginning August 11th, The Habit Burger Grill will introduce two culinary innovations to their menu, the Original Impossible™ Burger and the Impossible™ Bistro Burger, both of which are made with Impossible Foods' award-winning plant-based meat.

Combining The Habit Burger Grill's standard for freshly prepped ingredients and high-quality food, the Original Impossible Burger and the Impossible Bistro Burger aim to satisfy guests' desire for a delicious and...

Impossible Foods Appoints New Chief People Officer and Chief Financial Officer

Impossible Foods announced two additions to its leadership team as it prepares for rapid growth. The company has appointed exceptional new talent in both human resources and finance.

Veteran HR executive Leilani Gayles is joining Impossible Foods as Chief People Officer and will oversee people operations, including talent acquisition, compensation and rewards, talent and leadership development, diversity, equity and inclusion, and strategic people initiatives to support the company’s commitment to creating the best work experience for all.

Impossible Foods’ finance leader and interim CFO, David Borecky, has been promoted to...

Baja Fresh Adds Impossible Foods to Menus Nationwide

Baja Fresh Mexican Grill, the fast-casual Mexican food chain, is launching three new menu options featuring Impossible™ meat made from plants. The lineup of Impossible™ dishes will be available at participating stores nationwide.

The three Impossible™ varieties include:

• Impossible™ Taco Combo – three tacos with...

General Assembly Pizza and Impossible Foods Kick Off Relationship with Impossible Pizza Launch

General Assembly Holdings Limited launches the new Impossible Pizza. The naturally leavened pie features a New York-inspired flavour profile and fennel-spiced Impossible™ product, made from plants. The collaboration marks Canada’s first wood-fired Impossible Pizza experience and kicks off a multi-channel brand relationship. The Impossible Pizza will be available to Torontonians at GA Pizza’s waterfront patio location—a summer-long satellite restaurant at Harbourfront Centre’s The Slip.

Khaleed Juma, GA Pizza’s Chief Marketing Officer, is ecstatic about the synergy between the brands, and says: “The relationship between GA Pizza and Impossible Foods paves the way for a new wave of menu innovation. Our Pizza People are hungry for flexitarian options that don’t sacrifice quality, nutrition, and most importantly...

Impossible Foods Secures Child Nutrition Label for Impossible Burger

Impossible Foods announced that it has secured Child Nutrition Labels (CN Labels) for its Impossible Burger products, clearing a hurdle towards widely entering the K-12 market in fall 2021.

Child Nutrition (CN) Labels are voluntary food crediting statements authorized by the USDA that make it easier for schools participating in federal Child Nutrition Programs, including the National School Lunch Program and School Breakfast Program, to determine how much a particular food contributes to federal meal pattern requirements for nutritionally balanced meals for children each school day.

The program is run by the USDA's Food and Nutrition Services (FNS), which must evaluate a product's formulation to determine how much it contributes to...

Impossible Foods Launches in Lidl’s U.S. Stores

Starting this week, Impossible Foods’ flagship product is rolling out at Lidl’s 145 locations across the United States, as both companies continue major expansion efforts in recent years. Lidl will be the largest discount grocer to offer Impossible Foods’ products.

The award-winning Impossible Burger is being introduced into Lidl stores this week across Delaware, Georgia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina and Virginia. Customers can find Impossible Burger in the fresh meat section of the store in convenient, versatile 12-ounce packages or in a recyclable package of two pre-formed, quarter-pound (4-oz) patties. In line with Lidl’s commitment to affordable prices...

Impossible Foods Hires Steve Turner In the All-new Role of Chief Experience Officer

Impossible Foods announced today the hiring of former Apple creative leader Steve Turner as Chief Experience Officer.

In this newly created role, Turner will be in charge of building brand awareness and accelerating the global consumer movement to a sustainable food system. He’s a key member of the company’s senior executive team and reports directly to CEO and Founder Dr. Pat Brown.

In 2017, Steve founded Sublime, a strategic creative consulting firm that advises CEOs, CMOs and other executives. Before that, he spent 11 years at Apple, where he rose to global Executive Creative Director for Apple’s Media Arts Lab. He worked with...

Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020

According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.

In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.

PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...

Impossible Foods Launches First National Advertising Campaign, "We Are Meat"

Impossible Foods is launching its first national advertising campaign as the leading food tech startup accelerates growth and takes advantage of mounting economies of scale.

The campaign, titled “We Are Meat,” features TV spots with the meaty images and sizzle of the company’s award-winning burgers. Produced by Portland, Ore.-based Wieden+Kennedy, the advertisements claim that Impossible Burger, which contains no animal ingredients, is meat for meat lovers — made from plants.

The first national integrated campaign for Impossible Foods kicks off today with...

Burger King and Impossible Foods Announce the Canadian Launch of the Impossible Whopper

Burger King and Impossible Foods announced that, after a successful U.S. launch, the Impossible Whopper is landing in Canada. Participating Burger King restaurants across Ontario will begin serving the Impossible Whopper March 22, with a cross-Canada rollout coming on April 12.

Burger King is the first quick-service restaurant in Canada to put the award-winning, plant-based Impossible Foods patty on its menu nationwide...

Nathan's Famous Launches Brand's First Plant-Based Hamburger Patty with Impossible Foods

Nathan’s Famous, Inc., announced its partnership with Impossible Foods to bring consumers the brand’s first gourmet, hamburger patty made from plants. The Impossible Foods patty made from plants for meat lovers adds to the Nathan’s Famous New York-themed fresh angus burger line-up.

“At Nathan’s Famous, we are always focused on offering our customers food that is memorable, craveable and instagrammable and this announcement does just that, while making our menu...

Impossible Foods Cuts Suggested Grocery Store Prices 20%

Thanks to tremendous growth and economies of scale over the past year, Impossible Foods is cutting suggested retail prices by 20% for grocery stores throughout the United States.

The price cuts bring the company’s suggested retail prices for Impossible Burger to $5.49 for patties and $6.99 for a 12-oz. package. (On-shelf prices may vary depending on location and retailer.)

Impossible Foods is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell Impossible Burger to pass the savings to...

Impossible Foods Teams Up with Goldbelly to Launch the Impossible Foods Store 

Impossible Foods announced that it is launching The Impossible Foods Store on Goldbelly, a leading platform for food e-commerce, featuring some of America's top culinary trendsetters.

The brand-new store on Goldbelly features four Impossible™ meal kit offerings, curated exclusively for the site and now available for nationwide shipping, including...