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Technomic: Brands Must Differentiate to Stay Ahead as Competition for Breakfast Heats Up

As more players fight for share, breakfast wars are intensifying. Technomic’s 2019 Breakfast Consumer Trend Report takes a look at what brands can do to stay ahead of competition, such as adapting to off-premise trends by way of enhancing ordering amenities, updating menus with bold flavor innovation and adding healthier options. Convenience should also be a big focus, including for weekend occasions.

“Moving forward, brands must differentiate themselves from competitors to drive customer loyalty,” explains Anne Mills, senior manager of consumer insights at Technomic. “Adapting off-premise capabilities and creating innovative menus to meet consumers’ increasing needs for...

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Nov 21 8:53 AM, General News



Whataburger Reveals New Breakfast Burger

Whataburger’s brand-new Breakfast Burger is officially here. The burger features a 100% beef patty, Whataburger’s one-of-a-kind Creamy Pepper Sauce, two slices of savory bacon, a freshly-cracked egg, three crispy hash browns, and American cheese, all conveniently sandwiched in a 4” bun. The Creamy Pepper Sauce is also available as a dipping sauce.

“Anytime we talk about the Breakfast Burger, people get really, really excited,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “This is a hearty creation, and some of our customers said they would drive out of their way to get this. We’re excited to be able to offer...

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Oct 2 1:35 PM, General News


The Makers of Hormel Mary Kitchen Hash Announce New Frozen Varieties

The makers of Hormel Mary Kitchen hash, America's No. 1 selling hash, announced today the launch of an innovative meal solution for the frozen breakfast foods aisle – the brand's first offering outside of the can since first coming off the production line 70 years ago.

The new items include two varieties of frozen hash – corned beef hash and turkey sausage sweet potato – and include more than 9 grams of protein in each serving. Made with a hearty blend of quality meats, roasted potatoes, onions, red bell peppers and a touch of select seasonings, Hormel Mary Kitchen frozen hash is sure to satisfy your craving for breakfast.

"Our new Hormel Mary Kitchen frozen hash products are a perfect way to...

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Sep 19 9:02 AM, General News


Bringing Breakfast Back: Delivery Robots Rolling into More University Campuses

It's something your mom always told you – eat your breakfast – and now college students are starting to do just that, thanks to Starship robots and Sodexo. Research has shown that up to 88 percent of college students skip breakfast, primarily because of lack of time, but that number is starting to turn around when delivery robots arrive on campus. Starting today, students at Northern Arizona University's (NAU) Flagstaff campus will have the convenience of receiving food delivered by robot.

Sodexo, Inc. and Starship Technologies revealed today that an extra 1,500 breakfast orders have been delivered autonomously since the two companies joined forces to debut ...

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Mar 26 8:14 AM, General News


Dunkin’ Brings New Go2s Value Menu Choices to its January Menu

January is a time when many Americans put saving money at the top of their list of New Year’s resolutions. Dunkin’ is giving guests a great way to start 2019 with great value choices, offering its popular Dunkin’ Go2s value menu to bring customers the chance to choose from three of the brand’s popular breakfast menu items priced at $2, $4 and $5 for two of their go-to favorites.

Available beginning today at participating Dunkin’ restaurants nationwide for a limited time, the Dunkin’ Go2s menu includes ...

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Jan 9 9:04 AM, General News


Officially Dunkin': New Look and New Menu Items Provide Energizing Start to 2019

The New Year is all about new possibilities and opportunities, and enthusiasm enough to maybe finally keep those resolutions. In the spirit of "new year, new you," Dunkin' is presenting an exciting new look to its product packaging, while welcoming both new and returning favorite menu items, to give the brand and its guests an energizing start to 2019.

Officially Dunkin': New Packaging

Last September, Dunkin' Donuts revealed plans to put the company on a first-name basis with America, in recognition of its long relationship with fans who have referred to the brand simply as "Dunkin'." As part of its rebranding efforts, in January Dunkin' will introduce ...

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Jan 3 12:10 PM, General News


IHOP Announces New 'All You Can Eat Pancakes' Deal with Any Breakfast Combo

New in 2019, Guests Can Choose from Unlimited Stacks of Delicious Buttermilk Pancakes with a Classic Egg and Meat Combo or Get a Full Order of All You Can Eat Buttermilk Pancakes for Just $4.99

IHOP is starting the New Year off with a delicious tradition by bringing back its wildly popular 'All You Can Eat Pancakes' promotion and this year, IHOP will sweeten the deal. For a limited time, guests can enjoy unlimited refills of the brand's hot, fluffy Buttermilk pancakes with any classic breakfast combo. Guests can also enjoy a full stack of never-ending Buttermilk pancakes for just $4.99.

The current promotion is available January 2 through February 24, 2019 at participating IHOP restaurants nationwide. Offer is valid per guest, per order, dine-in only and includes a choice between ...

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Jan 2 11:30 AM, General News




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