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This Week in Retail: Protein Features for Memorial Day Weekend
For Memorial Day weekend, beef features steal the spotlight with 30% of total protein ad volume. Seafood claims 28.5%, followed by pork with 23%. Chicken features account for 15% of retail buying opportunities, while turkey sneaks in with 1.6%.
In the beef complex, steaks have nearly 48% of feature volume. Ground beef ads account for 30%. The steak complex averages $9.18 per pound, up $1.15 per pound from a year ago. All except for top round and bone-in rib are priced higher than a year ago.
The price of 80% lean ground beef averages slightly above a year ago at $3.32 per pound. Burgers are often favored as a cost-effective and easy way to feed large gatherings...
This Week in Retail: Beef Ads Lag Leading Up to Memorial Day
The Memorial Day holiday is just one weekend away and grocers are gearing up for the unofficial start to the summer grilling season.
This major retail occasion typically drives sales from the meat case, with items like burgers and hot dogs stealing the spotlight.
Beef features account for 28% of total protein ad volume this week, up slightly from the previous week. Pork and seafood are tied for second with 25%. Chicken claims 16%, even with the week prior.
While beef holds the top spot in retail buying opportunities, market participants have reported lackluster beef features for this time of year. May is typically the strongest period of the year for beef demand...
While beef holds the top spot in buying opportunities, market participants have noted lackluster beef features for this time of year. May is typically the strongest period of the year for beef demand...
This Week in Retail: Protein Features Spring to Life in May
May has finally arrived, sparking spring fever among consumers and retailers alike. With warmer weather beginning to arrive for parts of the country, retailers will increasingly showcase grilling campaigns for the upcoming summer season.
The month of May hosts several retail occasions that typically heighten store traffic and sales. Baseball season is underway, leading to increased consumption both inside and outside the stadium of hot dogs, burgers, beers, and more.
The National Hog Dog and Sausage Council (NHDSC) estimates that MLB fans will consume 19.1 million hot dogs and nearly five million sausages at games this season. Fans are returning to stadiums at maximum capacity this season for the first time since 2019...
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