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Vital Farms Grows Roots in Regenerative Agriculture With the Launch of New Restorative Eggs

Today, Vital Farms builds on its reputation in sustainable farming with the release of Restorative pasture-raised eggs, produced using regenerative agriculture principles like perennial rotations and cover crops. Regenerative agriculture helps create balanced environments between pastures and animals that aims to increase the land’s resiliency and improve the health of waterways.

Vital Farms collaborated with regenerative thought leader Understanding Ag for over a year to transition five initial farms to a core set of tenets that promote rich, nutrient-dense soil. As pioneers of...

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Aug 29 1:00 PM, General News



Vital Farms Announces Expansion of Egg Central Station

Vital Farms’ world-class egg washing and packing facility expected to generate over $300 million in additional revenue and create over 50 high-quality jobs

Today, Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, announced the expansion of Egg Central Station, its world-class egg washing and packing facility in Springfield, Missouri. The 150,000 square foot facility nearly doubled from its original size, creating additional capacity that will enable Vital Farms to continue growing its pasture-raised egg business. The expanded facility will...

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May 17 1:10 PM, General News


Vital Farms Introduces True Blues, Pasture-Raised Heirloom Blue Eggs

Today Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, introduces True Blues, a specialty carton of beautiful pasture-raised heirloom blue eggs, available now exclusively at select regional Whole Foods Market locations. True Blues is a Certified Humane® dozen of entirely blue shell eggs produced with the same animal welfare standards Vital Farms is known and trusted for by people across the country.

“People are looking for new ways to bring novelty to their everyday, and eggs as a cooking staple are..."

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Apr 4 8:45 AM, General News


Vital Farms Appoints Kathryn McKeon as Chief Marketing Officer

Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced the appointment of Kathryn McKeon to Chief Marketing Officer (CMO) effective January 27, 2022. McKeon has over 15 years of experience in brand marketing, with a specific focus on building global and emerging consumer food brands. As CMO, McKeon will oversee the Brand, Content, Community Management, Shopper Marketing, Consumer Insights, Communications and Creative Design marketing functions.

McKeon joined Vital Farms in 2016 as one of the first marketing leaders. In her more than five...

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Jan 27 8:41 AM, General News







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