Wingstop Elevates its Summer Flavor Game with New Sweet Heat Chamoy Featuring Tajín

Wingstop is tapping into fan cravings and bringing bold flavor to summer gatherings with its newest limited-time flavor, Sweet Heat Chamoy featuring Tajín. The new offering combines a custom chamoy dry rub with a vibrant Tajín Chamoy drizzle, creating a layered flavor experience that balances sweet, tangy fruit notes with chili heat and citrus brightness.

The new Sweet Heat Chamoy flavor will be available exclusively to Club Wingstop members June 26 through June 29 before launching...

Wingstop Debuts 'House of Flavor' Fan Experience in North America for the First Time

Wingstop (NASDAQ: WING) is bringing its House of Flavor experience to North America for the first time, turning up the heat this summer with culture-driven experiences only Wingstop can deliver.

Wingstop's House of Flavor, coming to its hometown of Dallas as well as Toronto throughout June, is the ultimate fan destination. The experience features Wingstop's sauced-and-tossed wings, live DJs, gameday watch parties, merch, free tattoos and nonstop vibes. Dallas will also feature a barber...

Wingstop Revenue Rises, But Same-store Sales and Restructuring Costs Weigh on Results

Wingstop reported higher first-quarter 2026 revenue, but softer same-store sales and restructuring costs weighed on results as consumer spending remained under pressure.

Total revenue rose to $183.7 million from $171.1 million a year earlier, driven largely by franchise growth, higher vendor rebates and gains from additional company-owned stores.

Royalty revenue, franchise fees and other revenue increased by $8.7 million, including a $12.2 million boost from net new franchise development and $3.4 million from higher...

Wingstop Celebrates 4/20 with the Return of the Fan-Favorite Wingstop Hot Box

Wingstop is delivering big flavor this 4/20 by bringing back its highly requested Wingstop Hot Box, available starting April 17. Designed to take the holiday to new heights, this limited-time offering is the ultimate solution for when the munchies and late-night cravings hit. Fans can also get in on the celebration with an exclusive, limited-edition collectible dropping at select restaurants.

This year's Wingstop Hot Box features the return of the Fiery Nacho flavor: a spicy, cheesy...