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Inspire Brands Announces New Arby’s President
Inspire Brands today announced that Jim Taylor has been named President of Arby’s. Taylor, who most recently served as Chief Marketing Officer of Arby’s, will report to Paul Brown, Chief Executive Officer of Inspire.
“One of the many strengths of Inspire is our development of future leaders, and we are thrilled to have Jim lead Arby’s,” Brown said. “During Jim’s time at Arby’s, he has helped introduce one of the most dynamic and innovative product pipelines in our industry and has a proven track record of driving strong sales for the brand. The Arby’s business, our team members, and franchisees, are in great hands with Jim at the helm.”
“It’s an honor to lead Arby’s and continue to build on our strong foundation,” Taylor said. “Over the past several years, we’ve achieved record-level sales and...
UB Executive Conference: Keynote Rob Lynch of Arby’s Says “Persevere with Pride”
“We Have the Meats” is the #1 recognized tagline in QSR today—and Rob Lynch is the man behind that marketing strategy.
Rob Lynch is President at Arby’s and this year’s keynote speaker at Urner Barry’s Executive Conference.
When Rob first joined the company, Arby’s wasn’t the force it is today. But then CEO of Arby’s Paul Brown told him in their initial meeting, “Were going to change the entire company, or die trying.”
It’s safe to say, they succeeded. The company has seen incredible growth in just the last five years, making countless headlines and unforgettable impressions while...
An Appreciation of the Arby’s Tagline
Leroy and Forrest Raffel opened their first sandwich shop, R-B, in Boardman, Ohio, on July 23, 1964. The Raffel brothers were determined to break into the fast food industry with a fresh take in the wake of burger joint comeuppances. Armed with the knowledge that they could fade away if they opened “just another burger joint,” the Raffels instead built their dream on heaping stacks of fresh sliced hot roast beef atop fluffy, delicious bread. These sandwiches, along with chips, extra-large iced teas, and soft drinks, comprised...
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