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Arby’s Brings Back Steak Nuggets With Push Across Loyalty, Sports and Social

Arby’s is supporting the limited-time return of its Steak Nuggets with a mix of influencer content, a loyalty promotion and football-related activations.

The restaurant chain recently brought back the menu item, which features bite-sized pieces of 100% steak. The return is being supported by activity across social media and sports partnerships, including appearances tied to both college and professional football.

As part of its social media efforts, Arby’s partnered with reality TV star, model and influencer Caleb McDaniel on content...

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Sep 17 10:20 AM, Expana



Arby’s Debuts Steak Nuggets for a Limited-Time

Today, amidst the overwhelming popularity of chicken options in food service, Arby's is betting on its latest innovation.

True to its slogan, "We Have the Meats," the company has launched steak nuggets for a limited time.

“Who doesn’t love tender and savory steak? But, until now, it’s been inconvenient to eat, particularly on the go,” said Jeff Baker, Chief Marketing Officer at Arby’s. “That’s why we created this new innovative product. Two of America’s favorite foods – nuggets and steak – combined to create Arby’s Steak Nuggets. No knife needed, fork...

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Oct 8 7:40 AM, Expana







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