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Buffalo Wild Wings has Money on Overtime, will Pay Out Free Wings if Game has an OT Finish

Whether it’s persuading a referee to reverse a sure touchdown, triggering the field’s sprinklers to trip a player about to score, or turning on the stadium’s industrial fans to blow a game-winning field goal wide, Buffalo Wild Wings ads have long touted its ability to influence the outcome of games by sending them to overtime. This year, America’s largest sports bar is taking this claim to the next level on football’s biggest stage to see if its “overtime button” really works. If the game on February 3 in Atlanta goes to overtime, Buffalo Wild Wings will celebrate by giving America free wings.

The Buffalo Wild Wings overtime button has apparently been working all year with a regular season that saw 15 overtime games, and for the first time in history, two postseason OT games in the same day. If this final game goes into extra time ...

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Jan 24 8:46 AM, General News



Inspire Brands Names New President of Buffalo Wild Wings

Inspire Brands today announced that Lyle Tick has been named President of Buffalo Wild Wings, the largest sports bar restaurant chain in the country.

Prior to joining Buffalo Wild Wings, Tick was Managing Director for Walgreens Boots Alliance beauty brands business in the Americas. He also worked for Bacardi, where he served as Senior Global Category Director based in London and Vice President of Marketing for North America based in Miami. Prior to Bacardi, Tick held a variety of positions within marketing and advertising agencies, including J. Walter Thompson, Gotham, McGarryBowen, and DDB.

“We are thrilled to welcome Lyle to Buffalo Wild Wings,” said Paul Brown, Chief Executive Officer of Inspire Brands. “His deep experience with global retailers and spirit ...

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Sep 17 12:02 PM, General News


Buffalo Wild Wings® Kicks off the 2018 Football Season with First-of-Its-Kind Partnership & New Creative Campaign

Kicking off Sunday, September 9 and running through the end of the regular season on December 30, Buffalo Wild Wings announced a new partnership with DraftKings for a custom game that is exclusively available in all Buffalo Wild Wings restaurants this 2018 football season. Alongside the DraftKings partnership, the brand is revealing a new advertising campaign, titled “Escape to Football”. A football-focused menu will debut September 6 and include $5 and up offerings on specialty food and beverage rounding out a unique experience for guests.

“As America’s largest sports bar, millions of fans spend their game days at Buffalo Wild Wings each week,” said Paul Brown, Chief Executive Officer, Inspire...

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Aug 29 1:12 PM, Urner Barry


The Wendy's Company Sells Ownership Interest in Inspire Brands for $450 Million

Sale Proceeds Expected to Provide Company Flexibility to Invest in Future Growth; Board of Directors Approves New $100 Million Share Repurchase Authorization

The Wendy's Company (NASDAQ: WEN) announced today that it has accepted an offer from Inspire Brands (Owner of Arby's®, Buffalo Wild Wings®, and R Taco®) to sell its 12.3% ownership interest in the company back to Inspire Brands for $450 million. The agreement was approved by The Wendy's Company Board of Directors and represents a 38% premium on the Wendy's Company's previous valuation of the investment.

"The sale of our stake in Inspire Brands for $450 million is a great return on this investment for our shareholders," said Nelson Peltz, Chairman of the Board of Directors. "Over the past seven years, Wendy's and its shareholders have benefitted from more than $100 million in distributions and the monetization of this investment carries a 38 percent premium over its most recent valuation....

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Aug 17 8:00 AM, General News




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