Pete Davidson Apologizes on Behalf of Taco Bell For Going Too Far With Breakfast Innovation

Taco Bell is here to acknowledge it might've taken innovation to unwelcomed heights with some of its past breakfast creations (looking at you, Naked Egg Taco and Waffle Taco). Perfectly in line with its brand DNA, the taco connoisseur delivered revolutionary menu innovations to the morning masses by doing the absolute most. But in retrospect, when it came to living más just after getting out of bed, some of these breakfast offerings went, well… a little too far on the Live Más scale...

Taco Bell® Turns National Taco Day Into Month Long Celebration with Return of Taco Lover's Pass

To celebrate National Taco Day, Taco Bell is firing up celebrations for the supreme holiday this year! Taco Bell is determined to make National Taco Day a month's long celebration with the limited-time return of its digital taco subscription, Taco Lover's Pass*. Available exclusively on the Taco Bell app for Rewards members for only one day, October 4, the Taco Lover's Pass allows fans to redeem one of seven iconic tacos a day for 30 consecutive days all for $10...

Taco Bell Fans Vote Between The Double Decker Taco & Enchirito On Which Will Briefly Return to Menu

Two of the most requested menu items will face off in Taco Bell's first-ever in-app vote as Rewards members determine which will return for a limited time

Following years of pleas and requests to bring back former menu items, Taco Bell is introducing a unique in-app voting experience* that puts the power to decide in the palm of its most loyal fans for the first time in the brand's history. The matchup pits two fan-favorites against each other and...

Taco Bell® Introduces New Beyond Carne Asada Steak™

In partnership with Beyond Meat®, Taco Bell is offering the first-of-its kind innovation at price parity to traditional steak for a limited time in Dayton, Ohio area as the brand increases accessibility to delicious plant-based items

Taco Bell and Beyond Meat® today announce the unveiling of a first-of-its kind, category-disrupting product: Beyond Carne Asada Steak™. Completely new yet expectedly flavorful, this plant-based protein will be available at select Taco Bell locations in the Dayton, Ohio area starting October 13, for...

Taco Bell® Go Mobile Celebrates Grand Opening in Las Vegas on July 18

Diversified Restaurant Group (DRG), a multi-brand quick-service restaurant franchisee, is opening the first Taco Bell Go Mobile on the West coast. It's the first Taco Bell location of its kind to have two drive-thru lanes, with one fully dedicated to accommodating mobile orders and delivery drivers. The new design makes it an easy and convenient experience for customers who've ordered ahead online. The Las Vegas Taco Bell Go Mobile is located at 2224 E. Craig Rd., North Las Vegas...

Taco Bell Defy™ Concept Opens June 7 - One of the Most Innovative Drive-Thru Experiences Yet

Revolutionary restaurant concept from Taco Bell® and its family-owned, long-standing franchisee partner reimagines the drive-thru experience

Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors – but most importantly, its four-lane drive-thru – in Brooklyn Park, Minnesota on June 7. The first of its kind two-story model delivers innovative technology...

Taco Bell® is Swapping Mundane Meals for Free Crunchy Tacos in International Markets

Starting May 9 in more than 25 markets around the world, Taco Bell is fighting a universal truth: having the same meal on rotation can get, well… boring and unappealing. So, the brand known for satiating just about every craving — on and off the menu — is introducing Taco Swap.

There are two types of people in this world, those who love Taco Bell tacos and those who haven't tried them yet. Taco Swap builds upon this idea by giving potential fans the opportunity to get excited...

Yum! Brands Reports First-Quarter Results

Yum! Brands, Inc. today reported results for the first quarter ended March 31, 2022. Worldwide system sales excluding foreign currency translation grew 8%, with 6% unit growth and 3% same-store sales growth. First quarter GAAP EPS was $1.36, an increase of 27% year-over-year. First quarter EPS excluding Special Items was $1.05, a decrease of (1)% year-over-year.

DAVID GIBBS COMMENTS

David Gibbs, CEO, said “Our system sales grew 8% despite the difficult operating environment, a testament to the demand for our iconic brands and the unmatched operating...

Fan-Favorite Mexican Pizza Makes Historic Return to Taco Bell® this May

While rumors of the Mexican Pizza's return have been swirling for months, it hasn't been publicly confirmed, until now. From petitions, to memorials, to merch, the Taco Bell cult has (rightfully) been all but silent about its menu hiatus. Doja Cat, the voice of the Taco Bell people, was one of the first to confirm the news this past weekend, when she literally dropped the mic with the HOT news of the Mexican Pizza's return this May.

But, Doja wasn't the only fan who played...

Taco Bell® Celebrates 60 Years with its Team Members, Fans and Community

In 1962, Glen Bell opened the first Taco Bell in Downey, California, where he introduced tacos in a burger world and set the stage for what it means to "Live Más." What began as a small taco stand lovingly referred to as "Numero Uno'' and inspired by a local Mexican restaurant that crafted a version of the hard shell tacos we now know and love across the global brand, Taco Bell is known for bold food innovations and fresh experiences that satisfy fans' cravings too...

Taco Bell® Joins Forces With Doja Cat to Redefine Live Más

Since getting into the QSR game 60 years ago, Taco Bell has been in a relentless pursuit to Live Más. From founder Glen Bell bringing tacos to a burger world in 1962, to our first-ever taco subscription service which launched earlier this year, the brand always does things differently. Now, Taco Bell is ushering in a new era in a return to the Big Game with an unexpected campaign that aims to surprise and delight fans both on and off the field.

The milestone brand moment...

Taco Bell® Launches First-Ever Taco Subscription Service Nationwide -- Taco Lover's Pass

Taco Bell is doing the most to kick off 2022 with the nationwide debut of the Taco Lover's Pass, a digital taco subscription service that takes value to the next level and is sure to satisfy any taco craving. Available starting today exclusively on the Taco Bell app, the Taco Lover's Pass allows fans to redeem one of seven iconic tacos a day for 30 consecutive days at participating U.S. locations, all for the price of $10*.

Fans whose New Year's resolutions involve...

'Tis the Season: Taco Bell® Turns Up the Heat on Brand Values in New Year

Everything Taco Bell has done since we first opened our doors 60 years ago has been for our people: our fans, our Team Members and our franchisees. We are lucky that dedication has been reciprocated. You might say we are kind of in love. The bond is strong and can only be found at Taco Bell.

While that love can be cheesy — and a little spicy at times — it is grounded in commitment. Many commitments, in fact. Commitments to do better by our...

Yum! Brands Reports Third-Quarter Results

Yum! Brands, Inc. today reported results for the third-quarter ended September 30, 2021. Worldwide system sales excluding foreign currency translation grew 8%, with 5% same-store sales and 4% unit growth. Third-quarter GAAP EPS was $1.75, an increase of 90% over the prior year quarter. Third-quarter EPS excluding Special Items was $1.22, an increase of 21% over the prior year quarter.

DAVID GIBBS COMMENTS

David Gibbs, CEO, said “Our third quarter results, led by record-breaking unit development and sustained momentum in digital sales, are a testament to the..."

Taco Bell® Is Giving Fans A "Wake Up Call" With Free Burritos On October 21

Skip the snooze button because breakfast is officially back at nearly all Taco Bell restaurants nationwide. To ensure that no one is sleeping on its breakfast menu, Taco Bell is giving consumers a craveable reason to celebrate in the form of a free Toasted Breakfast Burrito at Taco Bell restaurants nationwide on October 21 from 7-11 AM (local time), while supplies last*.

Taco Bell is using their late-night influence to encourage fans to get some sleep so they can wake rested and...

Taco Bell's® Steal a Base, Steal a Taco Makes History

The 2021 World Series is around the corner which can only mean one thing, free tacos are on the horizon for everyone in America thanks to the highly anticipated return of Taco Bell's 'Steal a Base, Steal a Taco.'* Taco Bell and MLB have continually celebrated the 'Taco Heroes' who have stolen the first base of the Fall Classic and scored free tacos for America, cultivating a loyal fanbase of baseball and taco enthusiasts who look forward to this unique experience each year. To commemorate its 10th year...