Kroger Adds 24 New Items to Simple Truth™ Protein Line

As health and wellness continue to drive dining and purchasing trends, consumers are increasingly looking for ways to strengthen their nutrition, adding protein wherever possible.

In response, brands and foodservice operators are finding new ways to manipulate macros and help consumers pack in more protein without sacrificing taste or affordability.

"As customers focus on their wellness goals in the new year, they are looking for high-quality options that fit their lifestyles and budgets," said Ann Reed, Group Vice President of Our Brands at Kroger.

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