Burger King Elevates Iconic Whopper with Guest-Inspired Enhancements
Burger King (BK) is taking customer feedback to heart with its latest initiative, empowering guests to shape the future of the brand. This innovative approach was highlighted when President Tom Curtis invited guests to call or text him directly, leading to significant changes in the brand's flagship offering, the Whopper-a first in nearly a decade.
The newly enhanced Whopper brings a higher-quality dining experience, complete with a premium, better-tasting bun and packaging adjustments to maintain its freshness from kitchen to table. The sandwich...
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