Reach3 Insights Report Shows Shift in How Americans Grocery Shop
Reach3 Insights has released a study, Rethinking Routine: What's Really Happening in the Grocery Aisle, revealing that 81% of Americans are open to trying new grocery brands. This research indicates a shift from sticking with familiar brands to more thoughtful brand comparison, research, and evaluation.
"In this time of sustained economic volatility, the grocery aisle has become more evaluative, rather than CPG shopping being comprised of quick, non-conscious decisions," said Jonathan Dore, Executive Vice President at Reach3 Insights. "Shoppers, particularly younger generations...
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