The U.S. Meat Export Federation (USMEF) wrapped up its Spring Conference in Oklahoma City on Friday with a panel discussion detailing innovative marketing strategies and activities that have helped expand demand for U.S. red meat in Asian and Latin American markets. Panelists included Jihae Yang, USMEF vice president for the Asia Pacific, who shared insights from Taiwan, South Korea and Japan.
One of the latest innovations in Japan is the marketing of U.S. beef short plate as a barbecue cut available to retail consumers. While short plate has long been a staple of Japan’s foodservice sector, new variations of the cut are gaining traction...