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Krave Launches New Plant-Based Jerky and Pork Rinds

Krave continues to expand its portfolio of high-quality, better-for-you snacks with two new crave-worthy products: KRAVE Plant-Based Jerky and KRAVE Pork Rinds. Hitting store shelves nationwide in January 2020, the new products deliver the same quality-without-compromise inherent to the KRAVE brand while catering to the evolving dietary needs and on-the-go snacking occasions consumers experience every day.

As KRAVE's first departure from meat products, KRAVE Plant-Based Jerky is perfect for flexitarians and those looking to incorporate more plant-based foods into their diets. KRAVE Plant-Based Jerky features a taste and texture similar to that of KRAVE Gourmet Meat Cuts but is made from...

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Jan 17 2:46 PM, General News



Industry Applauds Senate Ratification of the USMCA 

The Senate passed the U.S.-Mexico-Canada Agreement, by a bipartisan vote of 89-10. The USMCA will advance United States agricultural interests in two of the most important markets for American farmers, ranchers, and agribusiness. The agreement builds upon existing markets to expand U.S. food and agricultural exports while supporting food processing and rural jobs. Canada and Mexico are the first and second largest export markets for U.S. food and agricultural products, totaling more than $39.7 billion food and agricultural exports in 2018, supporting 325,000 American jobs. Now, the USMCA will be heading to President Trump's desk for his signature.

Sonny Perdue, U.S. Secretary of Agriculture, said, "We’ve long waited for this day and now USMCA will finally head to the President’s desk. The passage of USMCA is great news for America’s farmers and ranchers. With Congressional consideration now complete...

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Jan 17 8:15 AM, Urner Barry


What the Trade Agreement with China Means for the Meat and Poultry Industry

The Phase One economic and trade agreement signed by the United States and China on January 15, 2020, will provide U.S. exporters of beef, pork, and poultry, as well as live breeding cattle with expanded access to China’s rapidly growing market.

Market Overview: As incomes rise in China, demand for protein in diets increases as well. Chinese demand for imported beef, pork, and poultry is growing at a rapid rate, made more acute due to domestic pork supply constraints in China as a result of the ongoing outbreak of African swine fever. When China partially re-opened its market to U.S. beef and beef products in 2017, following a 13-year ban, many unscientific restrictions remained, including...

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Jan 16 9:13 AM, General News


CFIA Increasing Canada's Preparedness for African Swine Fever

The Canadian Food Inspection Agency (CFIA) is pleased to announce that the University of Saskatchewan's Vaccine and Infectious Disease Organization-International Vaccine Centre (VIDO-InterVac) will work with African swine fever (ASF), further supporting Canada's preparedness strategy by increasing research capacity.

This complements ongoing collaborations between the CFIA and VIDO-InterVac aimed at developing and testing vaccines and antivirals for ASF – a deadly and fast spreading viral disease that is killing millions of pigs worldwide and could...

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Jan 16 8:25 AM, General News


Industry Reacts to Phase One Trade Agreement with China 

President Donald Trump signed a Phase One trade agreement with China today. The agreement says that China will increase purchases of U.S. manufacturing, energy, and agricultural goods and services by at least $200 billion over two years. As part of the deal, the Trump Administration scrapped tariffs initially set to take effect in December, and agreed to cut tariffs on $120 billion in products to 7.5%. However, tariffs on another $250 billion in Chinese goods will remain in place for now. Steven Mnuchin, Treasury Secretary, stated a second phase could include more tariff relief.

The National Cattlemen's Beef Association applauded the signing of the deal with China, saying the agreement will lay the groundwork for American-produced beef to be highly competitive in the world's most populous market. “The Phase One Agreement with China will be a game changer for the U.S. beef industry. For many years, Chinese consumers have been...

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Jan 16 8:21 AM, General News


Pork Industry Releases New Sustainability Report

The pork industry released its new sustainability report, Commit and Improve: Pig Farmers’ Approach to Sustainability, and updated website, porkcares.org. The report and website share firsthand accounts and data supporting pig farmers’ progress toward sustainability through the We CareSM ethical principles.

“As pig farmers, we are committed to producing safe food, protecting the environment and caring for our pigs by following the six We Care ethical principles,” said David Newman, president of the National Pork Board and a pig farmer representing Arkansas. “These new resources were developed to share relevant information and...

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Jan 15 9:32 AM, General News


Impossible Foods CEO Criticizes Meat Industry; Intends to Replace Animals for Food Production

Pat Brown, CEO of Impossible Foods, criticized the meat industry in a recent interview, calling it "the most destructive technology on Earth by far." Brown added that the company's ultimate goal is to completely replace animals as a form of food with plant-based products by the year 2035. Impossible Foods currently offers a plant-based beef burger, and a new sausage product will be offered at various Burger King locations across the United States for testing this month. The company also announced that it will introduce ground pork and sausage, but there is no word on availability at this time. With beef and pork alternatives becoming readily available to consumers, Brown stated that poultry options are on the way as well.

Brown claims that Impossible Foods is so important because of the impact the meat industry has on the environment. However, testifying on behalf of the National Cattlemen's Beef Association at a U.S. Senate Agriculture Committee hearing on climate change in May, Kansas cattle producer Debbie Lyons-Blythe delivered a clear message...

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Jan 14 9:25 AM, Urner Barry


U.S. Per Capita Availability of Red Meat, Poultry, and Seafood on the Rise

After falling from 148.6 pounds in 2004 to 133.5 pounds in 2014, the per capita supply of red meat, poultry, and fish/shellfish available for Americans to eat after adjusting for losses rose to 143.9 pounds in 2017. Red meat (beef, pork, veal, and lamb) accounted for 51 percent of 2017’s 143.9-pound total, compared with 42 percent for poultry (chicken and turkey) and 7 percent for fish and shellfish.

ERS calculates per capita loss-adjusted food availability in a given year by taking per capita supplies of food available for human consumption and adjusting for some of the spoilage, plate waste, and other losses in grocery stores, restaurants, and homes to more closely approximate consumption. Over 2015-17, beef had the...

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Jan 14 8:16 AM, General News


African Swine Fever Detected in Romania

According to the World Organization for Animal Health, approximately 24,600 pigs are to be culled and 11 deaths have already occurred after African swine fever was found on a farm in Braila, Romania. Authorities confirmed the presence of the disease at a farm located in the town of Gulianca. Immediate precautions were taken and all pigs were quarantined, but outbreaks remain in other parts of the county. African swine fever has affected many farms in Braila. In 2018 and 2019, over...

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Jan 10 11:43 AM, Urner Barry


November Pork Exports Shatter Previous Records; Beef Exports Trail 2018

U.S. pork exports posted the best month on record in November, easily reaching new highs in both volume and value, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). November exports of U.S. beef were below the previous year’s large totals.

Pork exports surged to 259,812 metric tons (mt) in November, up 26% year-over-year and 11% above the previous high set in July 2019. Export value was $712.7 million, up 32% from a year ago and breaking the previous record (also from July 2019) by 14%. These results pushed January-November exports 7% above...

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Jan 9 8:15 AM, General News


NPPC: Impossible Pork is Impossible; Violates Labelling Law 

The National Pork Producers Council (NPPC) today called Impossible Foods’ naming convention for its plant-based products designed to mimic real pork a brazen violation of labelling law. Citing law that prohibits the use of words that redefine pork as it has been known by consumers for centuries, Dr. Dan Kovich, director of science and technology for the National Pork Producers Council, issued the following statement:

“What’s impossible is to make pork from plants. This is a brazen attempt to circumvent decades of food labelling law and centuries of precedence. Any adjective placed in front of the word pork can...

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Jan 8 8:17 AM, General News


NPPC Applauds Senate Committee Approval of USMCA

Today, the U.S. Senate Finance Committee approved the U.S.-Mexico-Canada (USMCA) trade agreement, which once implemented will provide much-needed certainty to U.S. pork producers.

“We thank Senate Finance Committee Chairman Chuck Grassley (R-Iowa) for making USMCA passage a top priority and we thank those members of the committee who support this important trade deal,” said National Pork Producers Council President David Herring, a hog farmer from Lillington, N.C. “USMCA will allow the U.S. pork industry to maintain long-term, zero-duty market access to two of our largest export markets.

“We now urge Senate Majority Leader Mitch McConnell (R-Ky.) to schedule a vote on the floor...

Full Story »
Jan 7 11:47 AM, General News


Perdue Farms Launches New Direct-to-Consumer E-Commerce Website in Centennial Year

With nearly half or more of all shoppers buying perishables such as meat, produce and dairy items online*, Perdue Farms has launched a new e-commerce website that will offer a selection of its family of brands for sale directly to consumers at PerdueFarms.com.

The site will initially offer an assortment of frozen items across some of Perdue Farms' most popular brands including PERDUE, Niman Ranch, Coleman Natural, Sonoma Red and Skagit Red, with plans to add additional offerings over time as demand increases.

"As both online shopping and the demand for convenience show no signs of slowing down, we felt it was important to be in this space," said David Zucker, Perdue Farms senior vice president of e-commerce and new ventures. "We're excited that this is the first time we've been able to offer...

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Jan 7 9:44 AM, General News


REPORTER: One Year Update on African Swine Fever

This article was originally featured in the Winter 2020 Edition of Urner Barry's Reporter magazine.

August marked the one-year anniversary of when the world became aware of the African Swine Fever outbreak in China. Just since this May, African Swine Fever has spread to...

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Jan 6 8:30 AM, Urner Barry


REPORTER: Export Sales and Processing Capacity Critical Issues for U.S. Pork, Beef Industries 

This article was originally featured in the Winter 2020 Edition of Urner Barry's Reporter magazine.

Looking back on the events of 2019 makes it clear just how important export sales and having adequate processing capacity are for the U.S. pork and beef markets.

The cattle markets were rolling along through the spring and into the summer with one of the strongest demand periods in recent years. Then, in early August, news of a fire at a plant in Kansas, and predictions that the damage was extensive enough to likely keep the facility from resuming cattle harvest operations the balance of the year, led...

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Dec 31 8:17 AM, Urner Barry


Ashland Sausage Co. Recalls Sausage Products

Ashland Sausage Co., a Carol Stream, Ill. establishment, is recalling approximately 1,092 pounds of pork sausage products that may be contaminated with extraneous materials, specifically hard, dark plastic, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced today.

The ready-to-eat (RTE) course ground sausage items were produced on Nov. 14, 2019. The following products are subject to recall...

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Dec 23 8:38 AM, General News


Meat Institute: NBC Story on NSIS: Long on Drama, Short on Facts

The North American Meat Institute (Meat Institute) today issued the following statement in response to the NBC News story entitled: “Inspectors Warn Unsafe Pork Could Make its Way to Consumers Under Trump Rule Change,”:

“Starting with the title, there are many falsehoods and mischaracterizations in NBC’s reporting on pork inspection in the United States.

“In a blatant attempt to politicize food inspection, NBC ignores the fact that the New Swine Inspection System (NSIS) has been studied and proposed over the last three presidential administrations, and it gets...

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Dec 18 8:16 AM, General News


PODCAST: Introducing Urner Barry's Newest Pork Reporter, Chloe Krimmel

In this segment, we discuss the ups and downs of learning the ropes in the Pork Office. Listen in for the scoop on how Russ Barton makes a newcomer into an expert...

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Dec 17 9:53 AM, Urner Barry


R-CALF Urges Senators to Amend the U.S. Beef Integrity Act 

More than 50 farm, ranch, consumer, manufacturing, labor and other organizations sent a joint letter today to U.S. Senators Mike Rounds (R-SD) and John Thune (R-SD) urging them to amend their recently introduced U.S. Beef Integrity Act (S.2744) by including it “within a comprehensive mandatory country-of-origin labeling (COOL) bill” for beef and pork.

The U.S. Beef Integrity Act (Act) is a voluntary measure that would reserve the U.S. label only for meat that is exclusively born, raised, and slaughtered in the United States. The letter explains that the Act’s attempt to correct just the one isolated problem in which foreign beef can be mislabeled as a “Product of USA” will have the unintended consequence of undercutting the broad-based groups’ efforts to fully reinstate mandatory COOL for beef and pork.

“Attempting to correct this single problem with stand-alone legislation, rather than reinstating mandatory COOL in its entirety, will unnecessarily complicate...

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Dec 11 11:13 AM, General News


Tyson Looks to Expand Beef Operations Internationally

Tyson Fresh Meats, Inc., the beef and pork subsidiary of Tyson Foods, Inc., today signed an agreement with the Republic of Kazakhstan and private holding company Kusto Group to collaborate on a project that, in its initial phase could lead to the construction of a modern beef processing plant in Kazakhstan, with an anticipated harvest capacity of 2,000 head per day. As presently conceived, the investment is projected to help provide an annual agricultural economic benefit to the country well in excess of one billion dollars (USD).

Kazakhstan is the ninth largest country in the world by geographic area and has identified the livestock and the multi-protein export industry as a key growth market. The country has an established beef industry which serves the domestic population with exports to the region. The agreement...

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Dec 10 8:55 AM, General News


China Fuels October Pork Exports; Beef Exports Down from Last Year

Strong demand from China bolstered U.S. pork exports in October, according to data released by USDA and compiled by the U.S. Export Federation (USMEF), while October beef exports were below the very high totals posted a year ago.

October pork exports increased 8.5% year-over-year to 225,376 metric tons (mt), while export value climbed 10% to $592 million. January-October export volume was 5% ahead of last year’s pace at 2.13 million mt, while value increased 3% to $5.48 billion.

Pork export value averaged $48.13 per head slaughtered in October, up 4% from a year ago. For January through October, the per-head average was...

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Dec 9 8:38 AM, General News


NPPC, AFBF File Legal Challenge to California's Proposition 12

The National Pork Producers Council and the American Farm Bureau Federation have filed a legal challenge to California’s Proposition 12, which imposes animal housing standards that reach outside of California’s borders to farms across the United States and beyond.

“Proposition 12 revolves around a set of arbitrary standards that lack any scientific, technical or agricultural basis, and will only serve to inflict further harm on U.S. hog farmers,” said Jen Sorenson, NPPC vice president. “California represents approximately 15% of the U.S. pork market, and Proposition 12 will force hog farmers who want to sell pork into the populous state to switch to alternative housing systems, at a significant cost to their business. U.S. pork producers are already...

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Dec 9 8:19 AM, General News


USMEF Statement on Approval of U.S.-Japan Trade Agreement

On Dec. 4, the Upper House of the Japanese Parliament approved the U.S.-Japan trade agreement, which will greatly improve access for U.S. red meat in Japan. Key provisions of the agreement, which was approved by Japan’s Lower House on Nov. 19, were released in October by the Office of the U.S. Trade Representative (USTR).

USMEF President and CEO Dan Halstrom issued this statement:

With the U.S.-Japan trade agreement now approved by the Japanese Parliament, the U.S. beef and pork industries look forward to expanded opportunities in Japan, which is already the largest value destination for U.S. pork and beef exports (combined export value in 2018 was $3.7 billion). This agreement is one of the...

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Dec 5 8:17 AM, General News


Blue Grass Quality Meats Recalls Pork and Turkey Products 

Blue Grass Quality Meats, an Erlanger, Ky. establishment, is recalling approximately 121,083 pounds of pork bacon and ready-to-eat turkey products due to misbranding and undeclared allergens, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced today. The products contain soy, a known allergen, which is not declared on the product labels.

The Cajun style bacon and ready-to-eat Cajun style turkey breast items were produced on various dates from Oct. 29, 2018 to Nov. 19, 2019. The following products are subject to recall...

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Dec 2 9:11 AM, General News


Bachoco will Invest in Processed Swine Business in Mexico

Bachoco announced that an agreement has been reached on investing in the company Sonora Agropecuaria S.A. de C.V. "SASA", a swine processing and distributor company with operations in the states of Sonora and Jalisco.

SASA is one of the ten principle processors in Mexico. They have a production capacity of about 15,000 swine per week, having participation in the national and export markets.

Rodolfo Ramos, Bachoco's Chief Executive Officer, stated...

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Dec 2 9:08 AM, General News


Report Shows Decline in Dutch Pig and Cattle Numbers

According to this year's Agricultural Census report by Statistics Netherlands (CBS), the country's pig and cattle populations have continued declining in 2019, dropping by 2% and 3% respectively compared to 2018.

CBS said that the current number of pigs in the Netherlands is just over 12.1 million. This indicates a drop of around 293,000 animals from 2018, with much of that decline (around 193,000 pigs) recorded in the country’s Noord-Brabant province.

The cattle population shrunk by around 116,000 animals in 2019 to reach 3.8 million, with the largest...

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Dec 2 8:54 AM, FeedInfo


U.S. Pork Can Reduce Overall U.S. Trade Deficit with China by Nearly Six Percent

Securing zero-tariff access to China for U.S. pork would be an economic boon for American agriculture and the country, according to the National Pork Producers Council (NPPC). Based on an analysis by Iowa State University (ISU) Economist Dermot Hayes, NPPC says unrestricted access to the Chinese chilled and frozen market would reduce the overall trade deficit with China by nearly six percent and generate 184,000 new U.S. jobs in the next decade. NPPC today launched a digital campaign to spotlight the importance of opening the Chinese market to U.S. pork as trade negotiations continue.

“Were it not for China’s tariffs that are severely limiting access to American goods and other restrictions, including customs clearance delays, U.S. pork could be an economic powerhouse, creating thousands of new jobs, expanding sales and dramatically slashing our nation’s trade deficit. China’s actions would...

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Nov 26 9:51 AM, General News


Morris Meat Packing Recalls Pork Products

Morris Meat Packing, a Maywood, Ill. establishment, is recalling approximately 515,000 pounds of various raw, intact pork products that were produced without the benefit of federal inspection and outside inspection hours, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced today.

The raw, intact pork items were produced on Saturdays from November 25, 2017 to November 9, 2019. The following spreadsheet contains the list of products subject to the recall.

The products subject to recall bear establishment number “EST. 18267” inside the USDA mark of inspection. These items were shipped to distributors and retail locations in...

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Nov 22 9:13 AM, General News


Leonard Lombardi Named AVA Companies CEO

AVA Companies of Hicksville, NY, case-ready manufacturer and distributor to the supermarket and food processing industry of private label pork, beef and other protein products, has announced the appointment of Leonard E. Lombardi, Jr. as its Chief Executive Officer (CEO), effective immediately. Lombardi, a Villanova University alum, succeeds AVA’s founder, Albert L. Girgenti, who recently passed away.

Lombardi has been affiliated with AVA for over 22 years, moving from sales trainee in its Pennsylvania butchering plants in the 1990’s, to plant and regional sales, marketing and operations positions, then to various corporate positions, including...

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Nov 22 8:38 AM, General News


Missa Bay, LLC Recalls Salad Products Due to Possible E. coli O157:H7 Contamination

Missa Bay, LLC, a Swedesboro, N.J. establishment, is recalling approximately 97,272 pounds of salad products that contain meat or poultry because the lettuce ingredient may be contaminated with E. coli O157:H7, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced today.

The salad products items were produced from October 14, 2019 through October 16, 2019. The products subject to the recall can be found on the following spreadsheet. FSIS will likely update the poundage as more information becomes available. FSIS will also post product labels on its website once they become available.

The products subject to recall bear establishment number “EST. 18502B” inside the USDA mark of inspection. These items were shipped to distribution locations in...

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Nov 21 11:58 AM, General News


Rabobank: Supply Slide Saves Grounded Demand

Agricultural commodities were heavily impacted by trade wars, African swine fever, and erratic weather in 2019. According to the RaboResearch report "Outlook 2020: Supply Slide Saves Grounded Demand," many of these factors will remain key for agri commodity prices in 2020.

In 2019, agri commodity markets were impacted by several unprecedented incidents and uncommonly severe conditions. China's hog herd declined significantly, as a result of African swine fever (ASF). This drastically weakened demand for feed and, combined with the US-China trade war, resulted in a significant slowdown in the global soybean trade.

Meanwhile, record US corn- and soybean-planting delays drove corn prices from three-year lows to six-year highs within a few weeks. Then, improved...

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Nov 20 9:26 AM, General News


Humphreys, Matsen to Join National Pork Board Leadership Team

The National Pork Board today named two new executives to its leadership team. Bryan Humphreys has been named the vice president of producer, state and industry relations, and Jacque Matsen has been named vice president of strategic communications. Both will assume their new roles Dec. 16.

Humphreys grew up working on the family farm in Iowa raising hogs, corn and soybeans. After receiving his bachelor’s degree from Iowa State University, he organized grassroots efforts and managed multiple political campaigns around the country. In 2009, he joined the National Pork Producers Council (NPPC) as the director of grassroots, where he encouraged pork producers to tell... 

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Nov 19 9:41 AM, General News


The Makers of Hormel Cure 81 Ham Introduce New Vermont Maple Spiral Sliced Ham

The makers of Hormel Cure 81 ham announced the launch of its all-new Vermont Maple Spiral Sliced Half Ham, a bone-in, premium ham made with real Vermont maple.

“The new Hormel Cure 81 Vermont Maple Spiral Sliced Half Ham is fully-cooked and perfect for that special occasion, family get-together, or holiday meal,” said Megan Elliott, brand manager at Hormel Foods. “You can trust the Hormel Cure 81 brand to help you deliver an irresistible ham we’re sure everyone will love!”

Handcrafted with the highest standards for taste and texture, Hormel Cure 81 Vermont Maple Spiral Sliced Half Ham comes with authentic Vermont maple flavor baked into the ham along with a tasty glaze packet for added flavor and crunch. Additionally, each ham is...

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Nov 14 9:16 AM, General News


Tyson Foods Reports Fourth Quarter and Fiscal 2019 Results

Tyson Foods, Inc., one of the world’s largest food companies and a recognized leader in protein with leading brands including Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells, ibp and State Fair, today reported the following results:

Fiscal 2019 Highlights

  • GAAP EPS of $5.52, down 33% from record prior year (prior year included a one-time tax benefit of $2.71)
  • Adjusted EPS of $5.46, down 11% from record prior year
  • GAAP operating income of $2,827 million; Adjusted operating income of $2,977 million
  • GAAP operating margin of 6.7%; Adjusted operating margin of...
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Nov 12 9:31 AM, General News


USMEF Elects New Officer Team, Examines Trade Challenges

The U.S. Meat Export Federation (USMEF) concluded its Strategic Planning Conference in Tucson, Ariz., with the election of new officers. Cevin Jones, a cattle feeder from Eden, Idaho, was elected USMEF chair. He succeeds Iowa pork producer Conley Nelson.

“My first involvement with USMEF was when I was marketing chair with the Idaho Cattle Association,” recalled Jones, who along with his brother operates Intermountain Beef, a custom feedlot. “As part of my duties I would go to national conventions where USMEF staff and leadership shared information about their work in international markets. This was a tremendous eye-opener. I valued the importance of export markets then, but value them even more today.”

Jones became president of the Idaho Cattle Association in November 2003, shortly before one of the most disruptive events in the history of the U.S. beef industry...

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Nov 11 9:20 AM, General News


China’s Recovery from African Swine Fever: Rebuilding, Relocating, and Restructuring

African swine fever (ASF) has already caused huge herd losses and led to soaring pork prices in China in 2019. We believe the disease will continue to spread in the country in the coming years. However, we expect the pace of herd loss to slow down, due to industry participants’ reactions and policy changes. Restocking will likely take around five years, but hog herd levels may find it difficult to recover to pre-ASF levels.

“In addition to the direct impact on the hog herd, ASF will reshape the development of China’s hog supply chain in the coming years,” according to Chenjun Pan, Senior Analyst – Animal Protein at Rabobank. “During the rebuilding process...

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Nov 11 8:55 AM, General News


September Beef Export Volume Steady with 2018; Pork Exports Higher Year-over-Year

September exports of U.S. beef were steady with last year in volume but export value trended lower, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). Pork exports were above year-ago levels in September but pulled back from the large totals posted in June, July and August.

September beef exports totaled 109,799 metric tons (mt), essentially even with last year, valued at $661.3 million (down 4%). Through the first three quarters of the year, beef exports were 2% below last year’s record pace in both volume (991,325 mt) and value...

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Nov 8 8:19 AM, General News


NPPC Launches 'Pork O' Clock' to Highlight Importance of USMCA Agreement 

Today, the National Pork Producers Council (NPPC) launched a dynamic new campaign, “It’s Pork O’ Clock Somewhere,” to highlight the importance and benefits of the U.S.-Mexico-Canada (USMCA) trade agreement. The campaign focuses on pork and the many ways it’s enjoyed across North America.

“Ratification of USMCA is the top priority for U.S. pork producers and there is no better way to highlight its importance than a campaign that illustrates how pork is enjoyed across United States, Canada and Mexico,” said David Herring, NPPC president and a pork producer in Lillington, N.C. “A USMCA agreement provides much-needed market certainty for U.S. pork producers, ensuring...

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Nov 7 9:46 AM, General News


National Pork Board Study Defines China’s Growing Need For Protein

A new report from the National Pork Board digs into the growing short- and long-term protein needs facing China and how U.S. pork can position itself to meet that demand. The new report, Pork 2040: China Market Assessment, also reveals the impact that African swine fever (ASF) is having on both China’s short- and long-term protein needs and how the Chinese pork industry and supply chain will change as a result.

The research study was conducted by Gira, a global research firm, using Pork Checkoff dollars and funds from the U.S. Department of Agriculture Foreign Agricultural Services Emerging Markets Program (EMP). It outlines critical insights that exporters of U.S. pork can use now to position themselves for long-term success in the...

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Nov 7 8:21 AM, General News




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