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NCBA Announces Leadership Changes

The National Cattlemen’s Beef Association (NCBA) announced two significant leadership changes today.

The NCBA Executive Committee of the National Cattlemen’s Beef Association confirmed Colin Woodall to serve as the association’s new Chief Executive Officer. Woodall, who was named this morning after an exhaustive national search, managed NCBA’s efforts in Washington, D.C., for more than a decade. Since joining NCBA in 2004, Woodall has been instrumental in ensuring the interests of NCBA members and the beef community, are well represented in the nation’s capital.

“Colin has served NCBA members for 15 years, and in that time, he has done a great deal for beef producers everywhere. Much of his work and many of...

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Sep 19 8:16 AM, General News



Beef. It's What's For Dinner. Keeps Sizzlin' with New Ads

The iconic Beef. It's What's For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – "Keep Sizzlin'".

The new collection features beef being cooked with the following popular techniques:

  • Grilling
  • Smoking
  • Stir-fry
  • Sous Vide
  • Cast Iron

The new "Keep Sizzlin'" collection is inspired by the success of the original "Sizzle" video, which caught the attention of consumers by...

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Jul 3 9:25 AM, General News


Kansas Cattlewoman to Senate Climate Change Hearing: "Beef Cattle Industry has Great Story to Tell" 

Testifying on behalf of the National Cattlemen's Beef Association, Kansas cattle producer Debbie Lyons-Blythe delivered a clear message at a U.S. Senate Agriculture Committee hearing on climate change this morning.

“The U.S. cattle industry is proud of its history as stewards of our nation’s natural resources,” Lyons-Blythe testified at the Committee’s hearing on Climate Change and the Agricultural Sector. “The industry takes very seriously its obligation to protect the environment while providing the nation with a safe and affordable beef supply. Cattle producers are America’s original conservationists, and we work hard every day to ensure that we can...

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May 22 8:16 AM, General News


NCBA Welcomes Legislation Aimed to Help Livestock Haulers

The National Cattlemen’s Beef Association today welcomed the introduction of legislation in the U.S. Senate aimed at reforming federal Hours of Service (HOS) rules in a way that ensures animal welfare, highway safety, and the well-being of livestock haulers. S. 1255, the Transporting Livestock Across America Safely Act, was introduced by Senator Ben Sasse (R-NE) with a bipartisan group of original cosponsors, including Senators Deb Fischer (R-NE), Kevin Cramer (R-ND), Jim Risch (R-ID), Steve Daines (R-MT), Marco Rubio (R-FL), Jon Tester (D-MT), Tina Smith (D-MN), Mike Crapo (R-ID), Pat Roberts (R-KS), Cindy Hyde-Smith (R-MS), Jerry Moran (R-KS), Doug Jones (D-AL), John Hoeven (R-ND), Mike Rounds (R-SD), Mike Braun (R-IN), Mike Enzi (R-WY), Joni Ernst (R-IA), and James Lankford (R-OK).

“The current Hours of Service rules for livestock haulers present major challenges for our industry and can often jeopardize the health and well-being of livestock,” said Colin Woodall, NCBA’s senior vice president of government affairs. “Hauling livestock is inherently different than hauling typical consumer goods, like paper towels or bottles of water. Live cattle cannot...

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May 3 12:49 PM, General News


NCBA CEO Kendal Frazier Announces Plans for Retirement

After 34 years with the National Cattlemen’s Beef Association (NCBA), the past four as CEO, Kendal Frazier announced his plans for retirement this morning. Frazier's career began as a farm broadcaster in Kansas, where he also served as director of communications for Kansas Livestock Association, before moving to Denver, Colo., to join the staff of the National Cattlemen’s Association (NCA), predecessor organization to NCBA. During his illustrious career, he served the beef industry through some of its most challenging times and events.

“For more than three decades, the beef industry has benefitted from Kendal’s vision and leadership. There is no doubt in my mind that he has played a major role in ensuring the success of our industry today,” said NCBA President Jennifer Houston. “It has been my pleasure to work closely with Kendal for many years and I can say without a doubt that we are far better off because of...

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Apr 24 10:06 AM, General News


Meet Chuck Knows Beef: Beef. It’s What’s For Dinner. Launches All-Knowing Virtual Beef Assistant

Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef. Chuck can be easily accessed at ChuckKnowsBeef.com or by simply enabling Chuck Knows Beef with Amazon Alexa or Google Home Assistant devices.

Funded by beef farmers and ranchers and designed to be a go-to consumer resource for beef knowledge and recipe inspiration, Chuck provides instant access to recipes, cuts and nutrition information and cooking tips– plus a whole lot more. Consumers can ask Chuck questions like ...

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Apr 3 8:48 AM, General News


Oregon Cattleman to Congress: Livestock Producers Serve as Conservation Allies

Today Oregon cattleman Rodger Huffman told a Congressional hearing that livestock producers across the country serve as stewards of the environment and allies in conservation. Despite the efforts of some in Congress to vilify livestock producers, effective wildlife conservation depends on strengthening the partnership between government agencies and ranchers. In fact, livestock producers maintain over 660 million acres of open spaces and landscapes, about a third of the U.S. landmass and home to many species of wildlife.

“Federal and state wildlife managers have no greater ally in the effort to conserve America’s species than ranchers,” Huffman said in prepared testimony. “Ranchers steward these landscapes for generations ...

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Mar 15 8:15 AM, General News


NCBA Campaigns With Facts About Fake Meat

Today the National Cattlemen’s Beef Association launched a new campaign highlighting critical questions about the production of lab-grown fake meat. The Fake Meat Facts campaign will shine a spotlight on the many unknowns that the federal government must clarify before finalizing the regulatory framework for these emerging products.

“The federal government is moving in the right direction on lab-grown fake meat oversight, but new information raises more questions than answers,” said NCBA President Jennifer Houston. “The lack of scientific consensus surrounding cell-cultured protein products became crystal clear to me when I participated in last year’s joint public meeting. NCBA will continue to push for increased transparency to ensure consumers know the facts about lab-grown fake meat production.”

Last year, the U.S. Department of Agriculture (USDA) and Food and Drug Administration (FDA) announced a framework for regulating lab-grown fake meat. USDA will have primary oversight of food production and labeling, while the FDA will have oversight of cell collection and cell growth. However...

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Feb 7 9:50 AM, General News


Industry Reacts to President Trump's State of the Union Address

President Donald Trump delivered the annual State of the Union Address to the American people in the House Chamber last night. Now, the industry is reacting to the speech, with responses being produced by the USDA, the National Retail Federation, and the National Cattleman's Beef Association.

U.S. Secretary of Agriculture Sonny Perdue mentioned that President Trump highlighted Administration accomplishments and the booming economy, but also optimistically stated that even greater achievements lie ahead. Perdue stated that, "The President's policies have been beneficial to American agriculture in the short term, but have also laid the foundation for long-term prosperity. Our trade agreements with other nations are getting stronger, and the strategies that the President has employed will lead to new and expanded markets for ...

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Feb 6 11:51 AM, Urner Barry


Markets Expected to Continue Strong; Leverage Shift on the Horizon

During the first half of 2019, the United States will see a shift away from El Niño conditions as equatorial ocean currents begin to cool into the summer, Art Douglas, Ph. D., professor emeritus at Creighton University, told the audience during the popular 2019 CattleFax Outlook Seminar today. The session, held as part of the 2019 Cattle Industry Convention and NCBA Trade Show in New Orleans, La., saw a capacity crowd as cattlemen and women gathered to hear expert market and weather analysis.

Douglas explained the developing trend will turn the eastern third of the United States drier, as the jet stream pushes moisture from the Gulf of Mexico across the southern tier of the nation. “After a cooler February, the United States will mostly enjoy a relatively mild spring with a reduced threat of delayed planting,” said Douglas. He pointed out that summer weather will be dependent on...

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Feb 1 8:49 AM, General News


NCBA Welcomes New Market Access for U.S. Beef in Morocco

Today President Kevin Kester issued the following statement in response to the announcement that U.S. beef gained new market access in Morocco:

“Open markets are the lifeblood of the U.S. cattle and beef industry. New access to Morocco is welcome news for producers and we are excited that Moroccan consumers can now enjoy high-quality U.S. beef. NCBA is grateful for the ...

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Dec 7 2:26 PM, General News


Activists Allowed to Expand Attacks on Beef Checkoff

The announcement that R-CALF will be allowed to expand its activist-funded crusade against state beef councils is a disappointment to countless beef producers and NCBA members across America. The phony allegations being perpetuated by R-CALF and its activist legal partners are without merit and only serve to divide beef producers and distract beef councils from the important work of building demand for our products.

"The simple fact is that regular audits of the beef checkoff and NCBA have found both to be compliant with the laws governing the checkoff...

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Nov 7 11:26 AM, General News


NCBA to Reiterate Unwavering Support for USDA Oversight of Lab-Grown Fake Meat

The National Cattlemen’s Beef Association (NCBA) will highlight the food safety and product labeling expertise of the U.S. Department of Agriculture (USDA) during a two-day public meeting on lab-grown fake meat.

The public meeting, hosted jointly by USDA and the Food and Drug Administration (FDA), takes place October 23-24. The meeting agenda lists a wide range of topics for consideration, including potential production hazards, food labeling, and marketing claims.

NCBA President Kevin Kester and President-Elect Jennifer Houston are scheduled to deliver remarks during the open comment periods of the session. Houston will explain why USDA is well-positioned to apply current food safety processes to lab-grown fake meat products. Two-thirds of the facilities already overseen by USDA are “processing-only” facilities where harvesting of animals does not take place...

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Oct 23 9:33 AM, General News


NCBA Calls for Flexibility on Hours of Service Rules

At a public listening session hosted by the Federal Motor Carrier Safety Administration (FMCSA), the National Cattlemen’s Beef Association (NCBA) today called for additional flexibility on Hours of Service rules for livestock haulers. NCBA President Kevin Kester and Executive Director of Government Affairs Allison Rivera delivered the group’s message at the U.S. Department of Transportation’s headquarters in Washington.

The comments emphasized the need for a regulatory framework that encourages drivers to rest when they are tired. Under the status quo, drivers are incentivized to “push through” fatigue due to overly-restrictive Hours of Service rules.

“The current Hours of Service framework is incompatible with the realities of livestock hauling,” said Kester. “Drivers of our livestock need to be alert and safe, while also cognizant of the welfare of the animals they are hauling. We want them to rest as needed, instead of racing against the clock.”

Current rules require a livestock hauler to rest for... 

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Oct 11 10:24 AM, General News


NCBA: New US-Mexico-Canada Agreement "Great News" for Cattle Producers

Kevin Kester, a fifth-generation California rancher and President of the National Cattlemen’s Beef Association, today released the following statement in response to news that negotiators have reached agreement on a new U.S.-Mexico-Canada trade agreement:

“This new agreement is great news for American cattle producers, and another sign that President Trump’s overall trade strategy is working. Over the past quarter century, free and open trade between the United States, Mexico, and Canada has been tremendously successful for our producers, and we’re pleased that we’ll be able to maintain our existing market access while seeing other U.S. producers get a better deal than they’ve gotten in the past. Hopefully Congress will approve this new deal early next year and...

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Oct 2 8:33 AM, General News




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