ANALYSIS: Comparing Cage-Free Demand This Thanksgiving to Last

Cage-free wholesale values continued to rise this week as Thanksgiving baking demand surged across retail channels. Large national chains have maintained affordable shelf pricing through November, driving strong consumer sales as households prepare for the peak baking period. At some of these chains, cage-free eggs are positioned below $1.50/dozen—an uncommon and striking inversion that puts them roughly 50cts below conventional shelf prices in many other regions. In effect, shelf prices are trending lower than they were heading into Thanksgiving last year, supporting consistent foot traffic despite ongoing pressure on household budgets...

The Retail Rundown: Cheaper Turkeys Hit Shelves Despite Wholesale Price Surge

This Thanksgiving, holiday shoppers might spot some relief: retail turkey prices have eased, even as wholesale values climb toward near-record highs.

Ongoing challenges, such as persistent bird flu outbreaks and relatively low hatch rates, have limited production all year, leaving supplies exceptionally thin ahead of the holiday. 

While retailers secure turkeys well in advance to build cold-storage inventories, frozen whole-bird stocks in 2025 remain near seasonal record lows, leaving little supply cushion...

Farm Bureau: Cost of Thanksgiving Dinner Declines

Cooking a Thanksgiving dinner for your friends and family will cost less than last year, marking the third straight year of price declines. The American Farm Bureau Federation’s 40th annual Thanksgiving dinner survey provides a snapshot of the average cost of Thanksgiving staples that make up a classic holiday feast for 10, which is $55.18 or about $5.52 per person.

This is a 5% decrease from 2024. Three years of declines don’t fully erase dramatic increases that led to a record-high cost of $64.05 in 2022.

The centerpiece on most Thanksgiving tables – the turkey...

FMI Praises President Trump’s Actions to Reduce Tariffs on Food Products

Today, FMI – The Food Industry Association resoundingly applauded President Trump for signing a presidential order that reduces tariffs on food and agricultural products not grown at all or in sufficient quantities in the United States to fully meet consumer demand. FMI President and CEO Leslie G. Sarasin offered the following statement.

“FMI is grateful and extremely pleased at President’s Trump’s actions to cut tariffs on a wide swathe of food and agriculture products. Today’s action should help consumers, whose morning cup of coffee will hopefully become more affordable, as well as U.S. manufacturers, which utilize many of these products in their supply chains and production lines. 

The Retail Rundown: A Season of Plenty, Except for Turkey

For retailers, this year’s holiday season is shaping up to be one of plenty. The National Retail Federation (NRF) projects November and December sales to surpass $1 trillion for the first time, underscoring consumers’ continued spending power.

“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity,” said NRF President and CEO Matthew Shay.

While foodservice outlets are poised to capture consumer traffic on hectic days, retail prepared foods and frozen entrées are well-positioned to compete for at-home dining occasions as shoppers seek convenient, time-saving meal solutions...

Premium Brands Reports Record Q3 Revenue of $2.0 Billion, Raises Full-Year Sales Guidance

Premium Brands, a leading specialty food manufacturer and distributor in the US and Canada, announced its third-quarter fiscal results, highlighting significant achievements.

The company reported a record third-quarter revenue of $2.0 billion, a 19.1% increase from the same period last year, driven by a 10.3% organic volume growth rate.

Strong performance was seen in its core US growth initiatives, with protein, sandwiches, and artisan baked goods posting a combined 24.3% organic volume growth rate. Including...

NCBA Supports Legislation to Expand Local Beef Sales

Today, the National Cattlemen’s Beef Association (NCBA) announced continued support for the Direct Interstate Retail Exemption for Certain Transactions (DIRECT) Act. This legislation introduced by Sens. Roger Marshall (R-KS), Tommy Tuberville (R-AL), and Cindy Hyde-Smith (R-MS) would increase marketing opportunities for smaller meat processors and give consumers more options to buy local beef.

“The cattle business benefits greatly from expanding marketing opportunities, and the DIRECT Act opens the door to the growing number of cattle producers who seek to grow their market across state lines,” said NCBA President and Nebraska cattleman Buck Wehrbein. “The increased market exposure...

NRF Expects Holiday Sales to Surpass $1 Trillion for the First Time in 2025

The National Retail Federation today released its annual holiday forecast, predicting retail sales in November and December will grow between 3.7% and 4.2% over 2024. That translates to total spending between $1.01 trillion and $1.02 trillion. By comparison, last year’s holiday sales rose 4.3% over 2023 to reach $976.1 billion.

“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity,” NRF President and CEO Matthew Shay said. “We remain bullish about the holiday shopping season and expect that consumers will continue...

The Retail Rundown: Turkey Promotions Climb as Holiday Demand Takes Hold

Turkey ads now make up nearly 4% of protein features this week and are on pace to capture a larger share next week as seasonal demand gathers momentum. Beef holds 23.8% of ad space, pork accounts for 22.8%, and chicken eased to 19%—down one point from last week. Eggs have 3% of this week’s buying opportunities, up one point compared to the week prior.

Within the turkey category, ads for frozen whole birds and fresh or frozen parts are evenly split, each accounting for 28% of turkey features...

Hormel Shakes Up Leadership In Recent Announcements

Set to coincide with the anniversary of his 30th year of service, PJ Conner, VP of Retail Sales at Hormel Foods, will retire this spring.

"PJ has been a tremendous asset to the organization throughout his three-decade long career,” said John Ghingo, president of Hormel Foods. “He has consistently delivered results, inspired his teams, and helped shape our company’s strategy and culture. We are grateful for his insight, dedication, and focus on supporting our retail partners. His vision and commitment have left a lasting impact on Hormel Foods...

Gopuff Eases SNAP Strain with $10 Million Relief Initiative

According to NBC News on October 28, over 40 million people in the United States rely on Supplemental Nutrition Assistance Program (SNAP) benefits. Amid the Government Shutdown, the US Department of Agriculture has indicated that millions face suspension of these payments starting November 1.

In response, Gopuff is stepping in to provide relief to those affected. The company is dedicated to combating food insecurity and improving access to essential food items. Since 2019, Gopuff has partnered with Feeding America, contributing over 1.1 million pounds of...

The Retail Rundown: Holiday Rush Builds Amid Tight Turkey Supplies

As November approaches, the holiday retail rush is underway, and all eyes are on the season’s centerpiece: turkey. Tight supplies and near-record wholesale prices have shaped this year’s turkey market, stirring concerns about Thanksgiving availability.

Highly Pathogenic Avian Influenza (HPAI), or bird flu, has intensified supply pressures, with cold storage inventories at near historic lows. Many processors are reporting major production shortages heading into the holiday season as the number of turkeys harvested year-to-date hovers at an all-time low, according to Expana's market reporters...

Grubhub Partners with Instacart to Expand Grocery Options on Its Platform

Grubhub and Instacart are teaming up to bring a wider selection of grocers, greater convenience, and even better value to Grubhub's customers. Through this new partnership, Grubhub customers can order from Instacart's network of more than a thousand national, regional, and local grocery retailers directly through Grubhub's app and website.

The experience is hosted on Grubhub's platform, and orders are fulfilled and delivered by Instacart shoppers. To start shopping, customers tap the Grocery icon in the Grubhub app, select a nearby store, add...

Hormel Foods Corporation Announces Leadership Appointment and Provides Business Updates

Leadership Appointment

Hormel Foods Corporation (NYSE: HRL) today announced the appointment of Paul Kuehneman as interim chief financial officer and controller, effective October 27, 2025. He will report to Jeff Ettinger, interim chief executive officer, and is accountable for the Company’s accounting, finance, treasury, and internal controls functions.

With more than 30 years of business and finance experience at Hormel Foods, Kuehneman has held a variety of leadership roles, including director of internal audit, vice president and chief financial officer for the Jennie-O Turkey Store, assistant controller, and most...

The Retail Rundown: Poultry Promotions Pick Up Steam

Retailers are leaning into autumn demand with meat and poultry features this week, as consumers favor home-cooked meals and prepare for the holiday season.

With Thanksgiving a little more than five weeks away, early holiday promotions are starting to surface. Turkey features are gaining momentum, now accounting for 5% of total ad space, up two points from the previous week.

Retail buying opportunities for seafood and beef held steady week-over-week at 27.5% and 22.2%, respectively. Pork promotions dipped to 21.4% as National Pork Month wraps up, while chicken features rose to 19.4%.

ANALYSIS: US Cage-Free Market Begins to Ascend

Since mid-July, the cage-free market has been on a steady decline, interrupted only by brief periods of stability. However, with renewed demand for eggs across the US as we enter Q4—and a healthy level of concern surrounding the growing prevalence of HPAI—market values have begun to push upward. 

Retail demand over the past few weeks has been generally average, but when multiple major chains reduced shelf prices to around the $2.50/dozen level or lower while some chains in other segments launched new promotional activity, consumers responded positively. This improvement coincides with cooler weather spurring baking interest, as well as elevated competing protein prices that continue to make eggs an attractive value...

The Retail Rundown: Retail Promotions Pivot Toward Baking and Comfort Foods

By mid-October, grocery retailers are shifting their marketing focus toward fall comfort meals, baking, and holiday preparation.

Typically, retail egg sales see a seasonal lift as more consumers cook hot breakfasts at home. The onset of baking season further boosts demand, with more eggs being used in breads, pies, pastries, and other seasonal favorites.

In the shell egg market, Expana reports a mixed retail landscape—some retailers are seeing stronger demand as cooler weather sets in, while others note slower movement following lackluster promotional outcomes...

Walmart Partners with OpenAI to Create AI-First Shopping Experiences

Walmart is ushering in the next generation of retail by combining its huge assortment, everyday low prices and delivery speed with the power of AI. Today, the company announced a new partnership with OpenAI that will start with allowing customers and members to soon shop Walmart through ChatGPT using Instant Checkout. Whether planning meals, restocking household essentials, or finding something new, customers can simply chat and buy, and Walmart will handle the rest.

“For many years now, eCommerce shopping experiences have consisted...

The Retail Rundown: Strategic Promotions Boost October Protein Opportunities

October offers a strategic window for retailers to tap into increased consumer demand for protein, thanks to the alignment of seasonal supply, promotional campaigns, and competitive pricing.

National Pork Month, observed this month, coincides with a peak in pork production—averaging about 2.5 billion pounds over the past five years, up nearly 9% from September.

This seasonal surplus enables retailers to run targeted promotions that pair attractive pricing with educational content, driving both consumer engagement and sales...