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Nathan’s Famous Reimagines the New York Hot Dog with New 100% Grass-Fed Beef Franks
Nathan’s Famous, the world-renowned purveyor of the original Coney Island hot dog, is turning up the heat on the hot dog category with the launch of its new Nathan’s Famous 100% Grass-Fed Beef Franks. Ushering in a new chapter for an American classic, the offering pairs the brand’s legendary secret recipe and signature snap with premium, 100% grass-fed beef, delivering a craveable, feel-good option designed for how consumers eat today...
Eckrich Serves Up the Taste of Home and Feel-Good Moments with Campaign Celebrating Bold Flavor for
Eckrich®, the beloved brand known for its delicious smoked sausages and deli meats, unveils the latest iteration of its national campaign “The Sausage That Takes You Home.” The campaign celebrates grilling season by highlighting how Eckrich Smoked Sausage delivers ease, bold flavor and the warmth of home across everyday grilling occasions.
The campaign builds on the success of the 2025 launch of “The Sausage That Takes You Home”, continuing the brand’s focus on...
Smithfield Unveils New Agency Team to Strengthen Brand Growth and Consumer Reach
Smithfield Foods announced a new integrated agency team designed to amplify market presence, deepen consumer connection and innovation across its portfolio of brands including Smithfield, Nathan’s, Eckrich, Farmland, Armour, Farmer John, Kretschmar, Carando and Margherita.
The company has assembled a coalition aimed at leading its brand strategy. As part of this effort the company has named Leo Chicago as creative agency of record and LaForce as lead communications partner joining existing agencies Kelly Scott Madison Media and Mars United Commerce, who will continue leading...
New Meal Ready Cuts from Smithfield® Deliver Bold Flavor in Minutes with No Prep Required
A new line of pre-cut, pre-marinated pork delivers premium meals in under 20 minutes
Smithfield is redefining mealtime with the launch of Smithfield Meal Ready Cuts, a first-of-its-kind lineup of pre-cut, pre-marinated fresh pork designed to deliver bold, globally inspired meals in under 20 minutes. With no preparation, marinating or chopping required, the lineup brings restaurant-worthy flavor straight from package to pan.
Smithfield Meal Ready Cuts meets the demands of busy...
Nathan's Famous, Inc. Reports Third Quarter Results
Nathan's Famous, Inc. (“Nathan’s”, the “Company”, “we”, “us” or “our”) (NASDAQ:NATH) today reported results for its third fiscal quarter ended December 28, 2025.
For the thirteen-week period ended December 28, 2025 (“third quarter fiscal 2026”):
Expana's Weekly Top 10: Stories Making Waves Across Global Markets
Throughout the week, Expana’s team of dedicated journalists connects the industry with the “how” behind market dynamics, providing a comprehensive space for the market-moving stories shaping global headlines.
With so much information to filter through, Expana is connecting the dots with its weekly roundup of the top ten stories making waves — in no particular order.
10. USDA Launches New World Screwworm Grand Challenge
The USDA announced the launch of the New World Screwworm (NWS) Grand Challenge following reports that the flesh-eating parasitic...
Smithfield Foods Reports Strong Q2 Growth and Increased Profitability
Smithfield Foods, an industry leader in packaged meats and fresh pork, has reported another successful quarter, highlighting its continued growth and operational efficiency.
Following a strong first quarter, Smithfield announced in June a strategic initiative to streamline operations and reduce costs. This included relocating over 100 corporate jobs to Hampton Roads and the planned closure of two regional offices in Illinois and Missouri.
"Our strong second quarter results demonstrate the agility and resilience of our business as we navigate a dynamic macroeconomic environment. Through our iconic and diversified brand portfolio...
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