Dickey’s BBQ Pit Celebrates Valentine’s Day with Smoked Ham Comeback

Dickey’s Barbecue Pit, the world’s largest barbecue concept is celebrating the season of love by unveiling a brand-new Smoked Ham & Cheddar Sandwich just in time for Valentine’s Day.

Guests can bring their barbecue sweetheart or Galentine to Dickey’s Barbecue Pit Feb. 14-15 and receive a free Smoked Ham & Cheddar sandwich with the purchase of one Smoked Ham & Cheddar sandwich.

The new Smoked Ham & Cheddar sandwich pays homage to the brand's rich heritage. When Dickey's first opened its doors in...

4×4 Capital Acquires Bob Evans Restaurants, LLC from Golden Gate Capital to Enhance Growth

4×4 Capital (‘4×4’), a leading investment platform focused on creating value for middle market companies in consumer goods and services, today announced the acquisition of Bob Evans Restaurants from Golden Gate Capital. The transaction underscores the enduring value of the Bob Evans Restaurants business and aims to maximize its long-term growth potential.

Born on a farm in Rio Grande, Ohio, in 1948, Bob Evans Restaurants is a family-style restaurant chain known for its farm...

P.F. Chang's Unveils Limited-Time Valentine's Day Prix Fixe Menu

P.F. Chang's is embracing the spirit of love with a special Valentine's Day offering, a limited-time prix fixe menu available from February 12 through February 16 at participating locations nationwide.

For $89.99, guests can savor a five-course dinner for two, combining P.F. Chang's beloved classics with exciting new dishes. (Note: Pricing at New York City's Union Square and Honolulu, HI locations is set at $99.99).

"P.F. Chang's is a place where great food sets the tone for a...

Vaseline and Red Lobster Unite for Valentine's Day Kissing Booth Experience

This Valentine's Day, an unexpected partnership is making its debut.

Vaseline and Red Lobster are teaming up to introduce the Vaseline® x Red Lobster Kissing Booth.

Though the collaboration might seem surprising at first, it's grounded in a timeless Valentine's Day truth. Red Lobster has long been a favorite for romantic evenings, celebrated for its indulgent dishes and intimate atmosphere.

Conversely, Vaseline® Limited Edition Valentine's Day Lip Therapy® is the perfect companion when those special moments lead to a...

Krispy Krunchy Chicken Enters the Value Wars with New Deal

Krispy Krunchy Chicken (KKC), a popular hot food concept found within convenience stores, has showcased its celebrated fried chicken and sides in over 3,500 locations across 48 US states.

With sales surpassing a million pounds of chicken weekly, this rapidly growing brand continues to attract customers seeking affordable and satisfying comfort food.

Recently, Krispy Krunchy Chicken entered the value wars by introducing a limited-time $4 Value Meals promotion. Customers can choose between a 2-piece dark-meat bone-in fried chicken... 

Yum China Reports Strong Q4 2025 Growth and Strategic Expansion Plans

Yum China has released financial results from its latest quarterly report, showcasing robust growth in its fourth quarter and marking significant milestones across various performance metrics. Total system sales increased by 7% year-over-year (YOY), excluding foreign currency translation (F/X) effects, driven by strong performances across its outlets.

"Our fourth quarter performance capped off 2025 on a high note. Thanks to our team's hard work, we delivered same-store sales growth for three consecutive quarters and same-store transactions growth for twelve...

Coastal Mississippi Welcomes 2026 With Wave of New Culinary, Hospitality, and Outdoor Experiences

As travelers begin planning their 2026 escapes, Coastal Mississippi is proud to announce a fresh wave of new developments, signaling the destination's meaningful growth. Since the summer of 2025, the destination has seen a broad range of openings, from new food and beverage concepts, hospitality enhancements, and outdoor experiences – reinforcing its reputation as a must-visit getaway where Southern charm meets elevated travel.

Highlights of the 2026 New Developments include:

• Ship Island Excursions: The Gulf Coast's iconic ferry service, Ship Island...

Darden Restaurants Outlines Strategic Changes for Bahama Breeze Banner

Today, Darden Restaurants announced that it has completed its exploration of strategic alternatives for its Bahama Breeze banner, following previous discussions of potentially selling or introducing other Darden brands at those locations.

The company has now confirmed both decisions: 14 Bahama Breeze locations will permanently close, while space from the remaining 14 stores will be used for other restaurants within the Darden umbrella.

On 2/6/26, Get 2 6-Inch Subs for $6 as Subway® Celebrates the Only Date That Repeats

This Friday, Subway is giving everyone lucky numbers that are guaranteed winners: two freshly-made six-inch subs for just $6 on 2/6/26.* Snag the deal by asking for the 2/6/26 promo at Subway restaurants across the country, or on the Subway App or Subway.com using promo code 2626PROMO.

This weekend is all about the numbers – point spreads, over-unders, squares, superstitions and more. As sports fans prep...

GrubHub's Big Game Commercial Debut Features George Clooney and Winter Savings

As the big game approaches, with kickoff set to captivate audiences on February 8, one of the evening's highlights is expected to be the iconic commercials.

This year, GrubHub makes a notable entry with a star-studded advertisement featuring George Clooney and director Yorgos Lanthimos, highlighting the food delivery service’s latest promotional strategy. On order of at least $50, "GrubHub will eat the fees."

"This is a defining moment for Grubhub. A business shift this fundamental required a creative vision to match," says Marnie Kain...

Tyson Foods Delivers Chicken Sales Growth Amid Higher Prices in Q1

Tyson Foods has reported a solid start to fiscal 2026, posting first-quarter sales of $14.313 billion, up 5.1% year-over-year YOY , driven by gains across most of its core protein segments.

The company, whose portfolio includes brands such as Tyson, Jimmy Dean, Hillshire Farm and Ball Park, said performance reflected strong execution, particularly in Prepared Foods and Chicken. Gross profit totaled $808 million for the quarter.

"Our first quarter results reflect solid execution across our...

Burger King China Embarks on Strategic Growth with RBI and CPE Partnership

Restaurant Brands International, Inc. (RBI) and CPE recently announced the completion of their previously unveiled joint venture, marking a significant milestone in Burger King China's next phase of growth.

This deal is the epitome of strategic growth planning, with the beloved brand joining forces with the local market expertise of CPE.

Upon finalizing the deal, CPE's $350 million investment of new primary capital into the joint venture will secure approximately 83% of the business, while RBI retains a 17% minority interest and...

P.F. Chang's Welcomes its New CMO, Holly Smith 

P.F. Chang's is welcoming its new Chief Marketing Officer (CMO), Holly Smith, who will drive the brand and the company's market presence.

"I'm thrilled to join P.F. Chang's at such an exciting time in its evolution," said Smith. "This brand holds a special place in the hearts of diners around the world, and I look forward to partnering with the incredibly talented teams to deepen those connections and drive meaningful, long-term growth."

Smith will lead the development and execution of P.F. Chang's marketing strategy, leveraging both creative...

McDonald's Embraces Opulence with the Exclusive McNugget Caviar Kit

TikTok has been instrumental in driving food trends that have captivated social media and permeated everyday culinary experiences. A few years ago, videos emerged showcasing a luxe reinvention of the McDonald's Chicken Nugget, pairing the crispy, tender favorite with the salty, savory decadence of caviar. The intriguing combination has resonated with audiences worldwide, and McDonald's has embraced the trend.

In a bold move, the fast-food giant announces its first-ever McNugget Caviar Kits, featuring Paramount's Baerii caviar, available exclusively on February 10 at McNuggetCaviar.com, not in any McDonald's restaurants.

Game-Day Demand and Promotions in Foodservice

In the weeks leading up to Valentine’s Day, the food industry prepares for what sports enthusiasts may consider a different sort of holiday: the National Football League’s championship game. This year's event is scheduled on February 8 in Santa Clara, California- South of San Francisco. 

Football fans are anticipated to gather in groups for the big day, indulging in an assortment of small bites that drives food sales across grocery, retail, and foodservice, with pizza and chicken wings traditionally taking the lead.

According to the National Retail Federation's...

Chili’s Extends Growth Streak to 19 Quarters in Brinker’s Q2 Results

Brinker International, parent company of Chili’s Grill & Bar and Maggiano’s Little Italy, reported financial results for the second quarter of fiscal 2026.

For the period ended December 24, 2025, Brinker posted a 7.5% increase in comparable restaurant sales, driven by strong performance at Chili’s, where comparable sales rose 8.6%. Comparable sales at Maggiano’s declined during the quarter.

Chili’s growth was fueled by continued menu innovation, competitive pricing, and disciplined execution, allowing the brand to expand its customer base and remain the company’s top performer.

Valentine’s Day Dining Trends Show Shift Beyond Romance According to OpenTable

Restaurants are gearing up for the next major dining holiday: Valentine’s Day.

According to global restaurant tech company OpenTable, this year the industry continues to see a shift as consumers celebrate more than just romantic relationships. From friendships to family and self-love, Valentine’s Day is becoming more inclusive, and restaurants are at the center of it.

"Gen-Z is leading the charge in making Valentine's Day more inclusive," said Cheryl Paniagua, VP of Restaurant Sales & Services at OpenTable.

The data shows that 60%...

Strategic Growth and Innovation Propel WOWorks into a Promising Future

WOWorks, the parent company of several "better-for-you" restaurants, concluded 2025 with significant growth and innovation.

Home to establishments like Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos, and Zoup! Eatery, the WOWorks umbrella maintained a steady stream of new franchise agreements, opened multiple new restaurants, and launched enhanced co-branding initiatives that are driving momentum across its fast-casual dining platform.

Notably, the WOWorks platform has demonstrated substantial growth by integrating Frutta Bowls into select Saladworks and Barberitos locations, resulting in 10...

Sysco Delivers Solid Q2 Performance, Driven by Volume Growth and Margin Expansion, Raises Outlook

Sysco Corp. reported solid financial results for the second quarter of fiscal year 2026, driven by improved volume performance, margin expansion, and continued execution of company-specific growth initiatives.

The company posted second-quarter sales of $20.8 billion, up 3.0% year-over-year (YOY). Gross profit increased 3.9% to $3.8 billion, with gross margin expanding 15 basis points to 18.3%, reflecting effective management of product cost inflation and strategic sourcing efficiencies. Operating income declined 2.8% to $692 million, while ...

Applebee’s Scores Big With New Wing Promo for the Big Game

Applebee’s, the Official Grill + Bar Sponsor of the National Football League, is offering big wins to football spectators on February 8 for the big game.

The deal includes 20 FREE Boneless Wings with any $40 online purchase!* The offer is conveniently available for To Go or delivery.

Guests are encouraged to use promo code SBWINGS26 when ordering to receive the deal.

Guests have a choice of sauce, including Classic Buffalo, Honey BBQ, Sweet Asian Chile, Garlic Parmesan, Extra Hot Buffalo...

Kelli Valade Appointed President and CEO of Women's Foodservice Forum

Women’s Foodservice Forum (WFF) has announced the appointment of Kelli Valade as its new President and CEO. She will succeed Theresa Gearhart, who announced plans to retire last year.

"Kelli is uniquely qualified to lead WFF at this pivotal time," said Dawn Rasmussen, Chief Revenue Officer of Woodland Gourmet and Chair of the WFF Board. "She brings a proven record of leadership, a deep understanding of our industry, and a long-standing commitment to WFF's mission of helping members connect, grow and be...

Red Robin Delivers Dine-In Flavor at Drive-Thru Prices with New Big YUMMM Deals Menu

Red Robin Gourmet Burgers is introducing its Big YUMMM Deals value menu, designed to deliver the dine-in experience at a drive-thru price.

Launching Jan. 26, the new menu features entrées and specials starting at just $9.99. Guests can choose from fan favorites like Red Robin's hand-breaded Classic Crispy Chicken Sandwich, as well as new offerings such as the Cowboy Ranch Double Burger. Every Big YUMMM Deals meal includes a choice of standard bottomless side...

Expana's Weekly Top 10: Stories Making Waves Across Global Markets

Throughout the week, Expana’s team of dedicated journalists connects the industry with the “how” behind market dynamics, providing a comprehensive space for the market-moving stories shaping global headlines.

With so much information to filter through, Expana is connecting the dots with its weekly roundup of the top ten stories making waves — in no particular order.

10. USDA Launches New World Screwworm Grand Challenge

The USDA announced the launch of the New World Screwworm (NWS) Grand Challenge following reports that the flesh-eating parasitic...

Introducing US Pork to New Audiences in Malaysia

As the U.S. pork industry gains access in Malaysia, efforts are expanding to introduce and promote U.S. pork to consumers through the foodservice sector. While Malaysia is largely Muslim, an estimated 35% of its 34 million people are non-Muslim with a strong affinity for pork.

USMEF partnered with three restaurants in Kuala Lumpur for two very different types of promotions, both designed to raise awareness of and promote the high-quality attributes of U.S. pork. At two upscale Corks Out restaurants in Kuala Lumpur, USMEF conducted a traditional promotion in which premium cuts of pork were offered with an incentive of a free dessert, specially chosen to pair with the specific cut. The three featured cuts were the U.S. pork ribeye, the shoulder and tomahawk steak.

Grubhub Parent Wonder Acquires Restaurant Rewards App Claim

Grubhub's parent company, Wonder, has announced the acquisition of Claim, a restaurant rewards app that offers exclusive cash-back rewards for dine-in or pick-up orders at local restaurants.

This acquisition promises significant benefits for both restaurants and diners within Grubhub's network. Restaurants can leverage Claim's powerful guest acquisition and retention tools, while diners can enjoy more savings and get paid to eat out.

Claim simplifies the dining experience by automatically recognizing qualifying transactions at the point of payment, without any need for codes or scanning...

Popeyes Announces New Head Chef and Chief Marketing Officer Appointment

Restaurant Brands International was featured in Expana's latest foodservice roundup, highlighting leadership shifts taking shape in 2026.

Just before the new year, the company announced internal promotions for Head Chef positions at two of its flagship brands.

Amy Alarcon has been appointed Head Chef for Burger King, U.S. & Canada, bringing 18 years of industry experience. She will lead Burger King's culinary strategy, including menu innovation, product development, and quality standards across the brand.

Robert (Bobby) O’Brien has been appointed Head Chef for Popeyes...

New Guidelines Spark a Protein-Driven Food Revolution in Foodservice

New dietary guidelines have now been out for a week.

In the update, Americans are encouraged to include protein foods at every meal, focusing on high-quality, nutrient-dense sources. The serving goals outlined in this report are 1.2–1.6 grams (approximately 0.042–0.056 ounces) of protein per kilogram of body weight per day.

"Pretty interesting shift toward protein overall. Under the previous 0.8 g/kg guidelines, intake would have been roughly 69 g/day, while the updated guidance implies about a +34 to...

Zaxby's Brings Back Fan Favorites for the New Year

"New year, same saucy cravings" is the catchy motto Zaxby's shared in its latest announcement featuring exciting menu innovations.

The company is reintroducing two of its most iconic creations, back by popular demand for a limited time starting January 19.

First up is Zaxby's Southern Fried Shrimp, returning with flair in three distinct styles:

• ZaxSeas Surf & Turf Meal: Combines land and sea favorites featuring the famous breading on eight Southern Fried Shrimp and three Chicken Fingerz™, served with the legendary Zax Sauce®, Texas...

Leadership Shifts Set the Stage in Foodservice for 2026

So far in the new year, we've seen new menus, ad campaigns, partnerships, and emerging trends.

While the industry maintains its focus on consumers, value, and traffic retention, it has ramped up efforts to facilitate growth and expansion.

In this latest foodservice roundup, Expana has assembled a detailed look at the most significant leadership changes shaking up the industry as it welcomes 2026.

Hormel Foods

Hormel Foods announced the upcoming

Hormel Foods

Hormel Foods announced the upcoming retirements of two long-time leaders: Mark Morey, Vice President of Operations for fresh pork, and Paul Peil...

Wendy's Launches New Biggie Deals Menu

A pioneer in the "value menu" of the quick-service restaurant (QSR) industry, Wendy's has unveiled its latest promotion, delivering even greater value and the savings that consumers eagerly crave.

Home of the "fresh, never frozen" burger, Wendy's is introducing its Biggie Deals value menu, featuring fan favorites and more, which guests can bundle into $4, $6, and $8 combos.

"We know customers want choice and a meal option made just for them. That's why we're expanding Biggie Deals — to provide more ways to customize and enjoy...

Revolutionizing Value Dining with Taco Bell's New Luxe Value Menu

Taco Bell is set to launch its new Luxe Value Menu on January 22, offering a new perspective on value for the conscious consumer.

Renowned for its value-focused options like the iconic Cravings Value Menu and the popular Luxe Boxes, Taco Bell continues to lead the industry in value offerings.

"At Taco Bell, value has always been about delivering more — more flavor, more abundance, more options, more excitement," said Luis Restrepo, Chief Marketing Officer, North America, at Taco Bell.

The Luxe Value Menu boasts a variety of items priced at $3 or less, introducing five innovative new selections alongside five fan favorites from the Cravings Value Menu.

From Restructuring to Revival, TGI Fridays’ Global Growth Strategy

On to brighter days

Home to the infamous Jack Daniel’s–infused whiskey sauce, TGI Fridays has navigated a challenging stretch over the past couple of years, marked by the retirement and return of CEO Ray Blanchette, store closures, and a Chapter 11 filing at the end of 2024.

However, a turnaround has taken shape, as menu innovation and global expansion gained momentum in 2025 and continue to carry the brand forward into 2026.

On November 2, 2024, TGI Fridays announced it had filed for Chapter 11 bankruptcy , seeking...

Jersey Mike's Launches New Chapter of Growth with International Expansion into the UK and Ireland

Jersey Mike's Subs, a leading franchisor of over 3,200 fast-casual sandwich shops known for its fresh sliced and fresh grilled subs, today announced it has signed a franchise agreement with JM Submarines UK LTD, led by Jersey Mike's founder and Chairman of the Board, Peter Cancro, to open 400 stores in the United Kingdom and Ireland. Cancro founded Jersey Mike's more than 50 years ago and remains a significant shareholder following the Company's sale to Blackstone last year...

Subway Launches Resolution-Ready, Protein-Packed Menu to Meet Consumer Demand

Aligned with the latest Dietary Guidelines for Americans 2025–2030, Subway is reinforcing its commitment to protein-forward, value-driven menu innovations. The brand is kicking off the new year with "resolution-ready" offerings designed to meet evolving consumer demand for affordable, better-for-you choices.

Subway’s New Year lineup delivers on what consumers continue to prioritize: "protein power" at an accessible price point.

On Jan 8, Subway introducesd its all-new Protein Pockets, each delivering more than 20g of protein, paired with fresh vegetables...

Checkers & Rally's Joins the Value War with $5 MVP Meal Deal 

The fast-food "value war" continues, with Checkers & Rally’s joining the fray as consumers seek quality meals without breaking the bank.

The brand’s new $5 MVP Meal Deal includes a choice of sandwich, value-sized fries, a small drink, and a classic apple pie for dessert.

Guests can choose from a Mushroom Swiss Burger featuring a seasoned 100% beef patty, the Spicy Chicken Sandwich, or the Cheese Double made with a quarter pound of seasoned beef and melted cheese.

Restaurants Turn Up the Heat with Comfort Foods, Value Deals, and Returning Favorites

New year, new menus — restaurants are kicking off the year with fresh spins on classics and brand-new culinary creations.

In Expana’s latest Foodservice Round Up of the Year, "value"was pinned as the buzzword of 2025. Customers want (and need) quality without breaking the bank.

That theme looks set to retain its prominence heading into 2026.

With QSRs taking the lead in what’s been coined the "Value Wars," restaurants like Applebee’s and Chili’s have leaned heavily into “2 for” deals, often pairing an appetizer...

A Year of Change, Value, and Growth in Foodservice

As we closed the month of December and ushered out the year 2025, we look back at some of the most memorable moments in foodservice. From corporate controversy to shifting consumer behavior, the year delivered no shortage of headlines.

Controversy erupted when a popular chain restaurant walked back a logo redesign that ultimately spilled into the political arena. "Value" emerged as the buzzword of the year as restaurants competed to give consumers more for their money. Meanwhile, beef prices climbed to historic highs, pushing chicken into the spotlight as diners...

Burger King® and Popeyes® Announce New Head Chefs

Burger King® and Popeyes® have each announced a new Head Chef – promoting existing top talent within Restaurant Brands International (RBI).

Amy Alarcon has been appointed Head Chef for Burger King, U.S. & Canada, following 18 years as a culinary leader and Head Chef at Popeyes. Amy previously led Popeyes’ success in shaping the brand’s culinary identity and driving category-defining menu innovation, including the iconic Popeyes Chicken Sandwich.

In her new role, Chef Amy will lead the Burger King culinary strategy...

Long John Silver’s Brings Back $6 Fish & Chicken Basket

Long John Silver’s is bringing back its popular fish baskets, harmonizing flavors from both sea and land while delivering the value customers seek. This revival features the $6 Fish & Chicken Basket for a limited time. 

"Guests have been telling us for years that our chicken is a best-kept secret," said Christopher Caudill, Long John Silver's senior vice president of marketing and innovation. "Our hand-battered chicken strips—known as Chicken Planks—are every bit as crave-worthy as our legendary fish. It's time we let that secret...

Crayola Launches Global McDonald's Happy Meal® Experience That's Out-of-This-World

Crayola has teamed up with McDonald's for the first time on a global scale with a new Happy Meal experience to propel kids' imagination into orbit and transform the universe into a canvas for creativity.

The Happy Meal features an exclusive lineup of co-branded, space-themed activity kits and toys designed to encourage hands-on creative moments that the whole family can share. The limited-edition Planet McDonald's Happy Meal is rolling out at participating McDonald's...

Chipotle Bets on the Protein Boom With Its First-Ever High-Protein Menu

Chipotle Mexican Grill is leaning into America’s protein obsession with the launch of its first-ever High Protein Menu, set to roll out across the United States and Canada next week on Tuesday, December 23.

The new lineup targets growing demand for convenient, protein-focused meals and snacks, highlighted by a High Protein Cup that packs 32 grams of protein from Adobo Chicken into a snackable portion.

In the US, prices start at $3.50 for a Single Chicken Taco at select locations, while the national weighted average price of a High Protein Cup of Adobo Chicken is $3.82...

Foodservice Finds Momentum This Holiday Season Amid Shifting Consumer Spending

As the holidays approach and the year winds down, the foodservice industry competes with retail on how consumers stretch their dollars during "the most wonderful time of the year."

CNBC recently reported that, based on restaurant purchasing data, consumers continue to dine out, but many are opting for appetizer items instead of entrée menu options.

Despite the challenges of disease, supply issues, and rising costs, the American foodservice industry remains resilient and continues to find ways to tap into consumer spending this December, even as some consumers scale back.

Captain D's Moves into NYC Market with Grand Opening in the Bronx 

With more than 530 restaurants across 23 states, Captain D’s, a leading casual seafood restaurant brand is bringing its iconic concept to the New York City market for the first time.

On December 8, Shahid Raza, in partnership with FSR Group, celebrated the grand opening of Captain D’s at its 763 E. Gunhill Road location in the Bronx while developing three additional locations in New York City.

Earlier in the year, Expana reported the team planned on opening five other locations in the Baltimore metro...

Yum China Announces $460 Million Share Buyback in US and Hong Kong

Yum China Holdings entered into share repurchase agreements in the US and Hong Kong for a total repurchase amount of approximately $460 million for the first half of 2026, commencing on January 12, 2026. The agreement includes approximately US$350 million under Rule 10b5-1 of the United States Securities Exchange Act of 1934 in the US and approximately HK$880 million for a similar program in Hong Kong.

The share repurchase program agreements serve as a key element in...

The Retail Rundown: Holiday Shopping Lifts Foodservice and Grocery Demand 

December is when most consumers fully embrace the holiday spirit—and start spending accordingly.

This year's holiday spending is off to a strong start, with record shopper turnout and a surge in online activity. Adobe Analytics reports that total online sales from Thanksgiving through Cyber Monday amounted to $44.2 billion, up nearly 8% from last year.

Meanwhile, the National Retail Federation reports that a record 202.9 million people shopped over the Thanksgiving weekend, up from 197 million last year. Supermarkets were the most popular destination at 47%, followed closely by online shopping at 45%...

Chipotle Names Josh Weinstein to Its Board of Directors

Chipotle Mexican Grill today announced a new addition to its board of directors, Josh Weinstein, effective immediately.

Josh Weinstein has served as Chief Executive Officer and as a member of the Board of Directors of Carnival Corporation & plc, one of the world's largest leisure travel companies, since 2022. During his over 20-year tenure with Carnival Corporation & plc, he served as its Chief Operations Officer from 2020 to 2022; President of Carnival UK from 2017 to 2020; Treasurer from 2007 to 2017; and as an attorney in the corporate...