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Pork Producers Urge Congress to Ratify USMCA and Support Measures to Prevent Foreign Animal Disease

Congressional ratification of the U.S.-Mexico-Canada trade agreement (USMCA), allowing the U.S. pork industry to maintain zero-duty market access to two of its largest export markets, remains a top priority for the National Pork Producers Council (NPPC). More than 120 pork producers from across the country helped spread this and other messages on Capitol Hill this week during NPPC’s Fall Legislative Action Conference (LAC).

“Last year, Canada and Mexico took over 40 percent of the pork that was exported from the U.S. and they are expected to be a large percentage this year as well,” said NPPC President David Herring, a pork producer from Lillington, N.C. “USMCA will strengthen...

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Sep 13 8:11 AM, General News

Carl’s Jr. Expands Partnership With Beyond Meat After Widespread Success at U.S. Locations

Carl’s Jr. today announced that the brand is expanding its partnership with Beyond Meat® to launch the Beyond Famous Star with Cheese in Canada, the brand’s first expansion of the product into an international market building on the success of the burger in the U.S.

The Beyond Famous Star is a flexitarian take on the restaurant’s fan-favorite Famous Star burger, featuring the 100% plant-based patty from Beyond Meat. The quarter-pound patty is cooked top-to-bottom over an open flame in Carl’s Jr.’s unique char broiler, packing its delicious flavour right into the burger.

“After the wild success of the Beyond Famous Star in our U.S. Carl’s Jr. locations and hearing consumer feedback and demand for a plant-based option at our Canada locations, we knew it was the perfect time to add the Beyond Famous Star to our menu...

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Aug 29 9:13 AM, General News

Canada, Mexico and U.S. Plan North American Strategy for African Swine Fever Prevention

Today, the Chief Veterinary Officer (CVO) for the United States, Dr. Burke Healey, along with the CVO for Canada, Dr. Jaspinder Komal, and the CVO for Mexico, Dr. Juan Gay Gutierrez, issued the following statement about the 18th North American Animal Health Committee Meeting (NAAHC).

“The NAAHC meets annually to review and plan our countries’ coordinated activities around animal health, which includes our prevention and preparedness efforts for animal health diseases such as avian influenza and foot-and-mouth disease.

This year, we dedicated a special session to discussing African swine fever (ASF), the actions we are taking to prevent its spread to North America, and how to...

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Aug 29 8:17 AM, General News

Innovation is Bringing New Excitement to the Burger Category in Canada

More Canadians today than a year ago say they’re ordering burgers from foodservice at least once a month, and the growth of the LSR burger category is outpacing the industry. In the 2019 Canadian Burger Consumer Trend Report, Technomic dives into the factors at play, including innovations such as plant-based burgers and unique flavour profiles.

“The bigger the burger category gets, the more important it is that operators maintain points of differentiation,” explains Charles Winship, manager of consumer insights at Technomic. “Responding to demands for plant-based options as well as spicier, bolder flavours will be critical as brands look to offer burgers that truly stand out.”

Key takeaways from the report include...

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Aug 5 8:13 AM, General News

Tim Hortons to Offer JUST Egg in Canada 

Tim Hortons, which is owned by Restaurant Brands International, started offering alternative proteins earlier this year. The first plant-based item to be featured on the menu is Beyond Meat's alternative sausage for three breakfast sandwiches. The quick service restaurant recently began offering the Beyond Burger as well, the first burger to appear on the menu. Now, plant-based company JUST Egg has received its first fast-food deal with Tim Hortons.

Andrew Noyes, a spokesman for JUST, stated that "Canada is one of the most requested markets for JUST and we're excited to be able to offer our product at select Tim Hortons locations for this market test." Tim Hortons reported that the restaurant will...

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Jul 26 8:18 AM, Urner Barry

Retailers Urge Congress to Approve USMCA

The National Retail Federation today urged Congress to take action after its annual August recess to approve the U.S.-Mexico-Canada Agreement, which would modernize trade between the three countries and replace the landmark North American Free Trade Agreement.

“This agreement provides significant updates to the North American Free Trade Agreement, which has benefitted U.S. retailers, workers and consumers for the past two decades,” NRF Senior Vice President for Government Relations David French said in a letter sent to Congress. “Ratifying USMCA is key to ensuring continued growth in the North American market.”

Since NAFTA took effect 25 years ago, e-commerce has changed how businesses operate and how consumers purchase goods, but the agreement still lacks provisions relating to...

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Jul 26 8:18 AM, General News

Competition Heats Up in Canada as Emerging Channels Enter the Playing Field

Emerging channels in Canada are delivering a new wave of competition for traditional foodservice operators. Technomic’s 2019 Canadian Emerging Channels Consumer Trend Report explores these new players, covering everything from food halls to meal kits. While usage of these channels is currently low overall, there is strong appeal among younger consumers. This, along with future expansion plans, means that emerging channels are poised to steal share from restaurants moving forward.

“For younger consumers, a wider variety of need states compared to older consumers and a greater willingness to experiment and try new things leads to greater usage of emerging channels,” explains Bret Yonke, manager of consumer insights at Technomic. “Moving forward, the broad nature of these channels means competition on multiple fronts. Food halls and food trucks will be the greatest threat for lunch occasions, while eatertainment and meal kits will...

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Jun 19 8:16 AM, General News

NAMI Joins More than 950 Groups to Call for Swift Congressional Ratification of the USMCA

The North American Meat Institute today joined more than 950 organizations representing the U.S. food and agriculture industries to urge Members of Congress to swiftly ratify the U.S.-Mexico-Canada Agreement (USMCA).

In a letter sent to Congress, more than 950 groups representing the U.S. food and agriculture value chain at the national, state and local levels called on Congress to support the ratification of USMCA. The letter reiterates that USMCA will benefit the U.S. agriculture and food industry while providing consumers a more abundant supply of high-quality, safe food at affordable prices...

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Jun 11 11:58 AM, General News

NPPC Appeal: Let's Move Forward with USMCA, Leave Tariffs at Zero

In response to President Trump’s plan to impose five percent tariffs on all Mexican imports as of June 10, 2019, David Herring, president of the National Pork Producers Council and a pork producer from Lillington, North Carolina, issued the following statement:

“We appeal to President Trump to reconsider plans to open a new trade dispute with Mexico. American pork producers cannot afford retaliatory tariffs from its largest export market, tariffs which Mexico will surely implement. Over the last year, trade disputes with Mexico and China have cost hard-working U.S. pork producers and their families approximately $2.5 billion.

“Let’s move forward with ratification of the United States-Mexico-Canada trade agreement, preserving zero-tariff pork trade in North America for the long term; complete a trade agreement with Japan; and resolve...

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May 31 9:35 AM, General News

Canada, US Agree on Safe Trade Zones in Event of African Swine Fever Outbreak

Today, Canada's Chief Veterinary Officer (CVO), Dr. Jaspinder Komal, working in collaboration with the United States' CVO, Dr. Jack Shere, issued the following statement:

We are pleased to announce that the Canadian Food Inspection Agency (CFIA) and the United States Department of Agriculture (USDA) have agreed to allow safe trade to continue in the event African swine fever (ASF) is reported in either country.

For business continuity, Canada and the United States have worked to modify their export certificates to allow trade of live swine, swine semen, pet food and animal by-products and meat to continue trade in approved disease-free zones in the event of an ASF outbreak. This builds on Canada and...

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May 23 9:28 AM, General News

Technomic: Canadians’ Routines and Habits Present Challenges for Emerging Bakery and Coffee Cafes

In the 2019 Canadian Bakery & Coffee Cafe Consumer Trend Report, Technomic found that many coffee cafe customers stick to the same restaurant brand and, oftentimes, the same cafe location, due to their coffee preferences and demands for convenience. On the other hand, bakery-cafe customers are open to mixing up the brands they visit, challenging these operators to build up loyal customer bases.

“For emerging coffee cafes, the challenge is in getting consumers to break from their routines and try something new,” explains Charles Winship, manager of consumer insights at Technomic. “While specials and limited-time offers can help draw in new visitors, whether these guests habitually return will ultimately come down to value, convenience and, in many cases, coffee.”

Key takeaways from the report include...

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May 23 8:14 AM, General News

Whole Foods Market to Further Reduce Plastics Across all Stores

Whole Foods Market today announced that it will eliminate plastic straws from its stores in the U.S., the U.K. and Canada by July 2019, becoming the first national grocer to make this change. In addition, the grocer switched to smaller plastic bags in its produce department this year and is replacing hard plastic rotisserie chicken containers with new bags that use approximately 70 percent less plastic. Together, these packaging changes will reduce an estimated 800,000 pounds of plastic per year.

“For almost 40 years, caring for the environment has been central to our mission and how we operate,” said A.C. Gallo, President and Chief Merchandising Officer at Whole Foods Market. “We recognize that single-use plastics are a concern for many of our customers, Team Members and suppliers, and...

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May 21 8:47 AM, General News

Industry Reacts to U.S. Lifting Metal Tariffs on Canada and Mexico 

On Friday, the United States and Canada announced a deal to remove tariffs on Canadian steel and aluminum in exchange for keeping dumped metals from China and other countries out of the United States, paving the way for a similar pact with Mexico. The quota-free deal eliminated the U.S. metal tariffs as well as Canada's retaliatory tariffs on about $12 billion worth of U.S. products, including pork and beef. The 25% tariff on steel and 10% tariff on aluminum from Canada and Mexico were a major hurdle to ratification of the new trade deal to replace the North American Free Trade Agreement.

U.S. Secretary of Agriculture Sonny Perdue stated that Congress should swiftly move to ratify the USMCA after the Section 232 Tariffs were removed from Canada and Mexico. "The announcement is a big win for American agriculture and the economy as a whole. I thank President Trump for negotiating a great deal and for negotiating the removal of these tariffs...

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May 21 8:14 AM, Urner Barry

Canada Foreign Minister to Visit Cuba Thursday to Discuss Venezuela

Canadian Foreign Minister Chrystia Freeland said she will visit Cuba on Thursday to discuss the political crisis in Venezuela and the United States' decision to allow lawsuits for property confiscated after the 1959 revolution.

"It is of critical importance that our two countries meet to discuss the economic, political and humanitarian crisis in Venezuela and the work we can undertake together to address it," Freeland said in a statement on Wednesday.

"I also look forward to discussing how we can work together to defend Canadians conducting legitimate trade and investment in Cuba in light of the United States ending the suspension of Title III of the Helms-Burton Act...

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May 16 8:52 AM, Urner Barry

Canadians Choose Restaurants Based Upon the Best Online Reviews According to New Survey

A new Google survey of 1000 Canadians between the ages of 18 and 65+ explores the things that lead to restaurant selection with some interesting results. Canada is enjoying a culinary renaissance, and has become world-renowned for being the epicenter of a food revolution.

There has never been a more exciting time than now, to get out and experience the cornucopia of restaurants in any given urban area. As a result, restaurant owners find themselves in a highly competitive market, vying for customers' patronage.

There are several contributing factors that lead Canadians to choose one restaurant over another. However, regardless of demographics, the most important factor seems to be based upon the best online reviews...


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May 8 8:23 AM, General News

Beyond Meat Announces Entrance into Canadian Retail Timed to the Start of Summer BBQ Season

Arriving just in time for summer BBQ season, Beyond Meat® announced today that for the first time, its plant-based Beyond Burger™ will be available in the meat case at Canadian retail outlets nationwide at Co-op Food Stores, Fresh Street Market, IGA, Loblaw, Longos, Metro, Save On Foods, Sobeys, and Whole Foods Market.

“On the heels of our successful launch with A&W that introduced Canadians to the delicious taste of The Beyond Burger, retail is the natural next step for our brand,” said Beyond Meat Founder and CEO Ethan Brown. “We couldn’t be more excited that just in time for the summer BBQ season, Canadians can now enjoy our burgers at home with friends and family, while receiving the added health and environmental benefits of...

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Apr 24 9:59 AM, General News

Technomic: Shifting Consumption Impacts Menu Offerings in Canada

While red meat continues to maintain strong interest among consumers, growing concerns for health and sustainability are having an increasing impact on these staples in Canada, Technomic reveals in the 2019 Canadian Centre of the Plate Consumer Trend Report. The growing popularity of alternative proteins will increasingly encroach on beef and pork’s share of the plate.

“We are seeing a rise in vegetarian or vegan dishes which have primarily impacted beef and pork consumption. But the impact will broaden going forward as plant-based substitutes emerge for other categories,” explains Anne Mills, senior manager of consumer insights at Technomic. “Consumers are far more likely to ...

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Apr 18 8:21 AM, General News

Canadian Retailers are Set to Compete with a Wider Array of Restaurants Via Prepared Food Offerings

Retailer meal solutions are transforming the foodservice landscape, Technomic reveals in the 2019 Canadian Retailer Meal Solutions Consumer Trend Report. With increasingly upscale offerings and even in-store restaurants offered by some, lines continue to blur between retailers and restaurants as competition heats up for both limited-service and full-service operators.

“For retailers, on-demand offerings such as the ability to order prepared foods online for pickup or delivery will be key to keeping pace with the restaurant industry as consumers increasingly expect these offerings from foodservice in general,” explains Bret Yonke, manager of consumer insights at Technomic. “Retailers will also need to strike a balance between offering affordable grab-and-go options and increasing efforts to become ...

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Mar 13 12:26 PM, General News

Olymel Announces the Closing of its Vanier Plant in Quebec City 

Olymel L.P. is Canada's leader in the production, processing,  and distribution of pork and poultry meats. The company employs over 13,000 people and has production and processing facilities in Quebec, Alberta, New Brunswick, and Saskatchewan. Today, the management of Olymel L.P. is announcing its decision to cease operations at its Vanier plant in Quebec City. The decision will come into effect on May 10, according to the provisions of the Act respecting labour standards. Olymel is also announcing that the Vanier plant's activities, such as the production of cretons, bologna, pepperoni, and spaghetti sauce will now be carried out at its Blainville plant, north of Montreal, which will require an additional investment of $2 million and create 30 jobs.

President and CEO of Olymel, Réjean Nadeau, stated “Olymel's management made the difficult decision to close the Vanier plant in the general interest of ...



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Feb 22 8:12 AM, Urner Barry

Half of Canadians Believe It's Healthier to Snack Than Eat Three Large Meals

It seems the traditional three meals a day are facing an evolution in Canada, as new research from Mintel reveals that nearly half (46%) of better-for-you (BFY) snackers* feel that it is healthier to snack throughout the day than to eat three large meals. In need of constant fuel, many Canadians have snacks at the ready with two-thirds (65%) of BFY snackers believing it’s important to always keep healthy snacks on hand.

Keeping up with their interest in snacking throughout the day, more than half (51%) of Canadians agree that they’d like to see more healthy snacks packaged for eating on the go. What’s more, it seems there’s potential for anything to be considered a snack among younger consumers, as 45% of Canadians aged 18-24 are interested in snack-sized portions of regular foods as compared to...

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Feb 5 10:30 AM, General News

Church's Chicken Adds Four New Franchisees to Further Expand Brand in Canada

On the heels of a recent report by Canadian Poultry Magazine, which identified a steady and growing preference for chicken as the most chosen protein source among Canadians, the popular global fried chicken chain, Church's Chicken®, has announced the addition of four new franchisees to the brand's growing Canadian landscape.

"The growing chicken market in Canada has been a key component of our expansion strategy in the western hemisphere," said Eduardo Garcia, Senior Director of Americas Business for Church's Chicken. "The fact that we've been able to successfully initiate not just one, but four new franchise relationships, is a testament to the brand's reputation of having a quality product and ...

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Jan 29 9:20 AM, General News

Niche Brand Positionings can Help Canadian Restaurants Combat Traffic Challenges

Canadian consumers are visiting full-service restaurants slightly less frequently now than they were two years ago, Technomic reveals in the 2019 Canadian Future of FSR Consumer Trend Report. Likewise, sales growth for leading family-style and casual-dining chains is trailing the Top 200 chain average. To drive traffic and sales, FSR operators may want to look internally to pinpoint unique offerings and points of differentiation that will help them stand out from the competition.

“With fast casuals still growing quickly and newer channels like food halls and retail foodservice emerging, full-service operators are facing higher levels of competition ...

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Jan 22 12:17 PM, General News

CMC Hits Back Against Misleading Canada Food Prices Report

The Canada Food Price Report for 2019, released earlier this week, makes assumptions that the cost of meat is set to fall because Canadians are adopting plant-based diets. In fact, the beef demand index is strong, only showing a decrease of 2% demand in 2018, but maintaining levels not seen since the late ’80s. Statistics Canada data shows that meat consumption by Canadians has decreased steadily between 2004 – 2015 – and not suddenly because of any specific dietary trends.

“The report is misleading and makes assumptions that meat prices in Canada could go down because of demand and new market entries, when in fact many factors need to be considered,” says Chris White, President of the Canadian Meat Council (CMC). “The global spike in meat prices in 2013-14 drove world wide meat production expansion. Increased supply has allowed prices to begin to decline across the world including in Canada.”

Market pressures, such as feed prices and other factors, can also affect the price of animals, and this... 

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Dec 10 9:27 AM, General News

USMEF Statement on Developments at G-20 Summit

At the G-20 summit in Buenos Aires, Argentina, the U.S.-Mexico-Canada Agreement (USMCA) was signed and the White House announced that the U.S. and China will enter negotiations on several key trade issues, including agricultural trade.

U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom issued the following statement:

USMEF supports the Trump administration’s efforts to finalize the USMCA and to continue seeking resolution of the metal tariffs dispute with Mexico and Canada, which resulted in retaliatory duties on U.S. pork and beef. U.S. meat exports have also become... 

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Dec 3 10:09 AM, General News

HelloFresh Projects 60% Meal-kit Market Share in Canada in 2019

Following its recent acquisition of Canadian meal-kit service Chefs Plate, HelloFresh Canada has announced that the new dual-brand meal-kit leader expects to own 60% market share in Canada in 2019. The company also confirmed a revenue projection of $200 million for next year.

"We're also happy to announce a significant price drop for our Chefs Plate meal-kits, which will make our kits more accessible for Canadians. Prices will start as low as $8.99/serving as of early December," said Chefs Plate CEO, Jamie Shea. "By lowering cost, we open up meal-kits to Canadians who might've seen price as a barrier while continuing to increase the value of our product and long term customer satisfaction," said Shea.

"Looking into the new year, we're very excited about the growth to come for... 

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Nov 27 9:12 AM, General News

Maple Leaf Foods to Construct World-Class Value-Added Poultry Facility in London, Ontario

Maple Leaf Foods (TSX: MFI) today announced plans to build a $660 million value-added fresh poultry facility in London, Ontario.

The new 640,000 square feet facility is expected to be one of the most technologically advanced poultry-processing plants in the world, with leading-edge food safety, environmental, and animal welfare processes and technologies.

Funding for the project includes a capital investment of approximately $605.5 million from Maple Leaf Foods, an investment of $34.5 million from the Government of Ontario and a $20 million investment from the Government of Canada under the Strategic Innovation Fund. In addition, the Company is receiving a $8 million loan from the AgriInnovate Fund. As part of the federal funding agreement, Maple Leaf will invest a further $5 million over... 

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Nov 27 8:54 AM, General News

Maple Leaf Foods Closes Acquisition of VIAU Foods

Builds market leadership in premium Italian, cooked and dry cured meats

Maple Leaf Foods Inc. (TSX: MFI) announced today that it has closed the acquisition of VIAU Foods ("VIAU"), a Canadian market leader in premium Italian cooked, dry-cured and charcuterie meats, for a purchase price of $215 million, including $30 million in Maple Leaf stock. With sales of $180 million as of fiscal year ended March 31, 2018, the transaction is expected to be accretive to Maple Leaf's earnings per share in the first year and...

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Nov 15 8:41 AM, General News

Maple Leaf Foods Closes Acquisition of Cericola Farms

Builds market leadership in raised without antibiotics and organic value-added chicken

Maple Leaf Foods (TSX: MFI) today announced the closing of its acquisition of two poultry plants and associated supply from Cericola Farms, a privately held company.

Located in Bradford, Ontario and Drummondville, Quebec, the two plants collectively process approximately 32 million kg of chicken annually.

Maple Leaf has also secured 100% of the processed chicken volume from Cericola's primary processing plant located in Schomberg, Ontario, and holds an option to acquire this asset and associated plant supply in three years.

Cericola specializes in air-chilled processing of antibiotic free and...

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Oct 23 9:43 AM, General News

Canadian C-Stores Will Bring Quality into Focus to Drive Foodservice Sales

As Canadians continuously seek out convenient meal solutions, foodservice remains an area ripe with opportunity for convenience stores. C-stores already have the benefit of convenience and reasonable pricing but there is more to the picture for today’s consumers. Technomic’s 2018 Canadian Convenience-Store Foodservice Consumer Trend Report highlights ways that c-stores can round out their value equation by putting more emphasis on quality, customer service and ambiance to keep up with consumers’ needs and maintain share of sales.

“To fully capitalize on foodservice opportunities, brands must address consumers’ lingering concerns about the quality and freshness of prepared foods and beverages at c-stores,” explains Charles Winship, senior research analyst of consumer insights at Technomic. “The most reliable way for c-stores to convey quality and freshness is by utilizing real ingredients and leveraging transparency so consumers know how, when and where items are prepared.”

Preview highlights from the report...

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Oct 23 9:31 AM, General News

Canadians Spend Their Extra Dollars on Entertainment, Travel and Dining Out in 2018

As the saying goes, “money can’t buy happiness,” and while the jury is still out on whether or not that’s true, the majority seem to agree that life isn’t about material items as 58% of Canadians value experiences more than things. New research from Mintel reveals that consumers are more likely to spend their discretionary dollars on experience-focused categories in 2018 as compared to a year ago, with entertainment (39% in 2018 vs 25% in 2017) and dining out (38% vs 30%) ranking as the top ways consumers spend their extra income. Rounding out the list of the top three ways consumers are spending their extra dollars this year is on travel (35%).

Although experiences are winning over consumers, debt reduction remains a priority. One third (33%) of consumers are putting their discretionary money toward...

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Oct 18 8:15 AM, General News

DuBreton Fulfills Its Promise on Animal Welfare

Three years ago, duBreton made a commitment to produce an additional 300,000 crate-free pigs at its Quebec farms. Although the pork industry is evolving, Les Viandes du Breton is already ahead of the animal welfare standards that will be in place in Canada in 2024. The production model of Les Viandes du Breton meets consumers' needs for organic and natural products and offers an interesting alternative to Canadian family farms, providing them with financial stability. "Three years ago, this unprecedented decision represented an estimated private investment of more than $30 million, strengthening our position as a leader in organic and Certified Humane Raised and Handled® pork production in North America. We have developed a unique production and management model for best practices based on animal welfare and GMO-free organic farming. We work with recognized and credible certification standards such as...

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Oct 5 9:23 AM, General News

USMCA: What They Are Saying About the New Trade Deal

Iowa Secretary of Agriculture Mike Naig: “This is the welcome news our farmers need as they bring in this year’s harvest and plan for 2019. Canada and Mexico are our first and second largest trading partners. This agreement brings much needed certainty to our producers and ensures access to these critical markets going forward.”

Kentucky Commissioner of Agriculture Ryan Quarles: “Excited to hear about the new trade deal with Canada and Mexico. Our producers need the certainty that comes from trade. Looking forward to getting the full details of #USMCA in the coming days #KyAg365."

Louisiana Department of Agriculture & Forestry Commissioner Mike Strain: “I’m pleased that Canada and Mexico have taken this important step in the right direction toward fair trade and increased market access for American farmers and ranchers. The deal includes key provisions regarding U.S. wheat, dairy, poultry and eggs. I’m hopeful the USMC deal will fuel a renewed effort to improve trade tensions with China, a major agricultural market for...

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Oct 3 4:50 PM, General News

USMEF: Retaliatory Duties Imposed on Certain Products Remain in Place, For Now, Under USMCA

On Sept. 30, U.S. Trade Representative Robert Lighthizer and Canadian Foreign Affairs Minister Chrystia Freeland announced that the U.S. and Canada, along with Mexico, had reached an agreement in principle on a modernized trade agreement.

In response to the announcement, U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom issued the following statement:

According to the Office of the U.S. Trade Representative (USTR), all food and agricultural products that have zero tariffs under NAFTA will remain at zero tariffs under the new U.S.-Mexico-Canada Agreement. While this is very positive news for the U.S. red meat industry, it is important to note that the retaliatory duties imposed by Mexico on U.S. pork and by Canada on U.S. prepared/cooked beef products remain in place. These duties were...

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Oct 3 10:28 AM, General News

Maple Leaf Foods to Acquire VIAU Foods

Builds market leadership in premium Italian, cooked and dry cured meats

Maple Leaf Foods Inc. (TSX: MFI) today announced that it has signed a definitive agreement to acquire VIAU Foods, a Canadian market leader in premium Italian cooked, dry-cured and charcuterie meats for a purchase price of $215 million, including $30 million in Maple Leaf stock. With sales of $180 million over the last twelve months, the transaction is expected to be accretive to Maple Leaf's earnings per share in the first year and to the Company's margin expansion over time.

"VIAU brings a portfolio of leading brands, a reputation for innovation and quality, skilled management and people, and excellent manufacturing assets," said Michael McCain, President and CEO of Maple Leaf Foods. "This acquisition expands Maple Leaf's position in the growing market for premium dry cured and pepperoni meat products and provides further production capacity in Quebec, an important strategic base to grow both Canadian and U.S. sales. It also enables VIAU to...

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Oct 2 8:48 AM, General News

NTF Statement on U.S.-Mexico-Canada Agreement

WASHINGTON, D.C. – The National Turkey Federation (NTF) released the following statement on the United States-Mexico-Canada (USMCA) agreement: 

“Mexico and Canada are key export markets for the U.S. turkey industry. The USMCA will help to ensure that America’s turkey growers and processors have fair access to these markets and takes important steps to stabilize the U.S.’s trade relationship with our neighbors. The agreement will result in a 29 percent increase in U.S. exports to Canada. Robust export markets are vital in growing the turkey industry. When given the chance to compete head-to-head on price and quality, U.S. turkey producers have shown their ability to respond in providing the world with wholesome, delicious turkey products. There are many...

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Oct 2 8:40 AM, General News

Meat Institute Applauds Announcement of U.S.-Mexico-Canada Trade Agreement

Urges swift Congressional ratification and implementation

Washington, DC -- The North American Meat Institute (Meat Institute) applauds the Trump Administration’s successful efforts to reach an agreement with Canada and Mexico to modernize the North American Free Trade Agreement (NAFTA), renamed the U.S.-Mexico-Canada trade agreement. The agreement represents a positive step in preserving duty-free access to two of the U.S. meat and poultry industry’s most critical foreign markets.

“Under NAFTA, U.S. meat and poultry exports to Mexico and Canada have thrived as import duties were removed and non-scientific barriers to trade have been significantly reduced,” said Meat Institute President and CEO Julie Anna Potts. “The North American market for the meat and poultry industry is nearly completely integrated and is essential to...

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Oct 2 8:36 AM, UB Newswires

NCBA: New US-Mexico-Canada Agreement "Great News" for Cattle Producers

Kevin Kester, a fifth-generation California rancher and President of the National Cattlemen’s Beef Association, today released the following statement in response to news that negotiators have reached agreement on a new U.S.-Mexico-Canada trade agreement:

“This new agreement is great news for American cattle producers, and another sign that President Trump’s overall trade strategy is working. Over the past quarter century, free and open trade between the United States, Mexico, and Canada has been tremendously successful for our producers, and we’re pleased that we’ll be able to maintain our existing market access while seeing other U.S. producers get a better deal than they’ve gotten in the past. Hopefully Congress will approve this new deal early next year and...

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Oct 2 8:33 AM, General News

Secretary Perdue Statement on United States-Mexico-Canada Agreement

U.S. Secretary of Agriculture Sonny Perdue today issued the following statement regarding the announcement of a United States-Mexico-Canada Agreement (USMCA):

“The great news of a new USMCA deal is important for our economy as a whole, including the agricultural sector, which counts Canada and Mexico in our top three trading partners. I have long said that I believe our country is located in the best neighborhood on Earth – North America – with valuable allies to our north and south. We have secured greater access to these vital markets and will maintain and improve the highly productive integrated agricultural relationship we have as nations. Notably, as one of the President’s top goals, this deal eliminates Canada’s unfair ‘Class 7’ milk pricing scheme, cracks open additional access to U.S. dairy into Canada, and imposes new disciplines on Canada’s supply management system. The agreement also preserves and expands critical access for U.S. poultry and egg producers and addresses Canada’s discriminatory wheat grading process to help U.S. wheat growers along the border become more competitive... 

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Oct 1 2:18 PM, General News


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