The Retail Rundown: Strategic Promotions Boost October Protein Opportunities

October offers a strategic window for retailers to tap into increased consumer demand for protein, thanks to the alignment of seasonal supply, promotional campaigns, and competitive pricing.

National Pork Month, observed this month, coincides with a peak in pork production—averaging about 2.5 billion pounds over the past five years, up nearly 9% from September.

This seasonal surplus enables retailers to run targeted promotions that pair attractive pricing with educational content, driving both consumer engagement and sales...

Campaign Spotlight: StarKist Promotes On-the-Go Protein with Tuna, Chicken, and Salmon Pouches

Tuna giant StarKist debuted its ‘Fuel for the Modern Hustle’ campaign that celebrates routines powered by ready-to-eat and lean protein sources.

The campaign coincides with back-to-school season, which means routines, meetings and life in general begin to pick up speed after a relaxing summer season. The company is using its campaign to showcase its snack lines, including its no-prep, portable protein pouches for the on-the-go consumers.

StarKist tapped actress Tiffani Thiessen...

The Retail Rundown: Labor Day Protein Promotions at a Glance

Seafood leads Labor Day protein promotions, accounting for 27.1% of total ad volume. Pork follows at 23.2%, with beef and chicken each capturing about 22%. Retail buying opportunities for turkey held steady at 3.5%, while promotional activity for shell eggs remained limited.

Back-to-school demand has provided fair to fairly good retail support for eggs, according to Expana, with shelf prices holding mainly steady across most areas in the past month. Last week, white large Grade A eggs were advertised at $4.49 per dozen discounted, nearly $1...

The Retail Rundown: Summer’s Last Stretch Drives Seasonal Promotions

August has arrived, bringing a sense of urgency to make the most of summer’s final weeks. With Labor Day fewer than four weeks away and just seven weeks remaining until the season’s official end, retailers are already diving into back-to-school promotions.

Seafood claims the top spot among protein features again this week, making up 30.3% of all retail ads, followed by beef at 26.2%, pork at 20.8%, and chicken at 18.9%. Egg promotions remain minimal, comprising less than 1% of features—consistent with last week’s light showing. The Midwest led in egg advertising, while the Northeast and South Central regions showed more moderate activity...

Farming at Risk After Two Storms Slam Northern Japan; No Expected Impact from Recent Tsunami

Two tropical storms struck northern Japan in quick succession this July, marking an unusually early and intense start to the region’s storm season and raising concerns about disruptions to agricultural production, aquaculture, and regional logistics.  

Tropical Storm Nari, which formed over the North Pacific Ocean on July 11, intensified to tropical storm status by July 13, with wind speeds reaching up to 60 mph. The storm made landfall near the southern tip of Hokkaido on July 14

The Retail Rundown: Retailers Push Protein as July Wraps

As July comes to a close and summer heat intensifies, retailers are pushing protein promotions to attract shoppers and encourage at-home grilling and cooking.

Seafood reclaimed the top spot in protein ad share this week, accounting for nearly 27% of all features. Pork followed at 24%, while beef and chicken trailed close behind at roughly 23% each. Egg promotions dipped slightly to around 1%.

Expana notes that retail egg demand has softened—typical for summer, when hot weather reduces in-home usage. Shelf prices are holding near $3.00 per dozen, well below early-year highs, but lighter consumption has dampened order volumes...

The Retail Rundown: Beef Edges Out Seafood in Weekly Protein Features

Beef narrowly edged out seafood for the top spot in retail protein promotions this week, making up 25.9% of all featured items. Seafood was a close second at 25.3%, while pork and chicken each accounted for about 23%. Eggs represented roughly 2% of ads, and turkey dipped below 1%.

Beef steaks remained a premium grilling choice, averaging $14.21 per pound last week. Seafood also led on price, with fresh salmon reaching as high as $17.24 per pound in some regions...

The Retail Rundown: Seafood Leads Memorial Day Retail Ads; Weather Poses Challenges

Seafood leads retail protein promotions heading into Memorial Day weekend, accounting for 28.7% of total featured protein ad volume. Pork follows at 25.9%, with beef at 21.3% and chicken at 19.3%.

Egg feature volume is virtually absent amid sluggish retail demand. Warmer weather is prompting a shift toward fruit and cereal for breakfast, while elevated, though easing, shelf prices continue to dampen consumer interest, according to Expana.

Within the seafood category, fresh and frozen fillets represent the largest share of advertised items at nearly 28%. Raw shrimp...

ANALYSIS: March Pet Food Market Insight Report Released

The animal protein and by-product markets experienced various trends in February, with some sectors showing price stability and others facing fluctuations. Factors such as supply constraints, disease concerns, and shifting demand, particularly within the pet food industry, impacted beef, pork, poultry, and plant-based proteins. Additionally, tariffs and global production dynamics continued to disrupt the availability and pricing of essential feed additives like vitamins, minerals, and amino acids...