Oscar Mayer Unveils First Bacon Innovation in Five Years with New Maple Bourbon Bacon

Today, Oscar Mayer, the brand known for uniting millions around a love of meat, announces its first bacon innovation in five years. Introducing Oscar Mayer Maple Bourbon Bacon—cured with Evan Williams Bourbon, the new offering features thick-cut, expertly trimmed bacon, finished with Oscar Mayer’s signature 12-hour slow smoke and subtle notes of vanilla and caramel from the barrel-aged Kentucky bourbon. Bringing together two iconic brands that are known for high-quality craft and flavor, the innovation delivers a sweet, smoky maple-kissed...

Smashburger Welcomes Spring with New Limited Time Offerings

Smashburger has introduced a new limited-time spring menu, continuing its strategy of driving traffic through frequent product innovation and bold flavor combinations.

"Spring is here, and this year we're celebrating with offerings that are more flavorful and more vibrant than ever," said Tom Ryan, Founder of Smashburger. "We're always pushing ourselves to innovate and bring our guests even more great taste. By pairing bold ingredients like jalapeño, avocado, truffle, and more with our classic builds across our premium burgers, our $4.99 value menu...

IHOP Leans Into Value and Viral Culture With BLTAF Launch

IHOP, the self-proclaimed OG restaurant of acronyms, is rolling out a value-focused menu update with a cultural marketing twist, introducing the BLTAF—“Bacon, Lettuce, Tomato… And Fries”—as a new $6 offering available daily from 7 am to 10 pm at participating locations nationwide.

Positioned as both a menu item and a brand moment, the BLTAF expands the chain’s Value Menu as its fifth complete meal, pairing a traditional BLT with fries or hash browns at no additional cost. The move underscores IHOP...

Fresh Gourmet Launches Bacon Pieces in the Produce Aisle—With a Steamy Assist from Bachelor Nation’s Aaron Clancy

Fresh Gourmet, the go-to brand for crunch-forward croutons, scrumptious salad toppings and so much more, is shaking things up at grocery stores nationwide in a way consumers won’t see coming—by bringing bacon to the produce aisle.

With the launch of its two new Bacon Pieces products, Real and Uncured, the brand is redefining where, and how, shoppers discover bold flavor. Merchandised alongside fresh vegetables instead of the traditional center-store aisle, the product invites shoppers...

Papa Johns Turns Up the Heat on Menu Innovation with Bold New Launch: Oven‑Toasted Sandwiches

Papa Johns is raising the bar on sandwich flavor with the debut of its new Oven‑Toasted Sandwiches, a crave‑worthy lineup crafted to bring the brand’s signature “better ingredients” promise into an exciting new category. As Papa Johns continues its evolution beyond pizza, this launch marks a defining step, introducing sandwiches that don’t just compete in the category, but aim to redefine it with bigger flavor, higher-quality ingredients, and a more indulgent experience.

“This launch...

White Castle Brings the Bacon to Freezer Aisles Nationwide

It’s been said, “You’ve got to give the people what they want,” and this spring White Castle is doing exactly that, broadening the availability of its new Cheddar Bacon Cheese Slider to more freezer aisles across the country.

White Castle first introduced the Cheddar Bacon Cheese Slider last year as part of a retail variety pack available only in Walmart stores. The new Slider proved so popular that White Castle introduced it in January as a stand-alone item at CVS...

White Castle Touches Down at Southwest Florida International Airport

White Castle, the family-owned fast-food pioneer and the first chain to bring its restaurant Sliders to retail freezer aisles, is expanding its on-the-go footprint with a new automated kiosk at Southwest Florida International Airport (RSW), meeting travelers where and when cravings strike. Travelers passing through the greater Fort Myers area can now enjoy freshly heated, ready-to-eat beef and chicken Sliders on demand — offering a quick, convenient option before a flight or as they arrive to enjoy the area’s premier beaches...

General Mills Expands Voluntary Recall of Select Pillsbury Pizza Pops Sold in Canada

General Mills has expanded a voluntary recall of select Pillsbury Pizza Pops, originally announced on December 21.

The recalled products were sold in Canada and may be contaminated with pathogenic E. coli. Affected items have “Best if Used By” dates ranging from June 8, 2026, to June 21, 2026.

Affected Products

Pillsbury 3 Cheese Pizza Pops

(4 count)
UPC: 0 69052 12952 7
Best if Used By: 15JN2026WN, 16JN2026WN

(30 count)
UPC: 0 69052 12958 9
Best if Used By: 15JN2026WN...

The Retail Rundown: Fall Promotions Highlight Beef Roasts, Pork Ahead of October

Fall retail trends have been unfolding for several weeks, with grocers promoting cooler-weather favorites and leaning into the early wave of seasonal excitement—embraced by some shoppers and resisted by those reluctant to let go of summer.

With the season officially underway as of Monday, beef roasts are seeing stronger promotion, now accounting for 28% of total beef ads compared with 24% two weeks ago. Even so, steaks remain the top feature item, followed by ground beef...

The Retail Rundown: Chicken Promotions Fall Short in “National Month”

Beef and seafood ads were nearly even this week, each accounting for about 25% of featured buying opportunities. Pork and turkey held steady, while eggs gained ground, with the South Central region seeing the most feature activity.

Expana notes that the back-to-school lift in retail shell egg demand has largely passed, with September typically a slower period outside of the early-season bump. 

Despite September being “National Chicken Month,” Expana’s weekly survey found chicken ads down from last week and slightly below late August levels...

The Retail Rundown: Labor Day Protein Promotions at a Glance

Seafood leads Labor Day protein promotions, accounting for 27.1% of total ad volume. Pork follows at 23.2%, with beef and chicken each capturing about 22%. Retail buying opportunities for turkey held steady at 3.5%, while promotional activity for shell eggs remained limited.

Back-to-school demand has provided fair to fairly good retail support for eggs, according to Expana, with shelf prices holding mainly steady across most areas in the past month. Last week, white large Grade A eggs were advertised at $4.49 per dozen discounted, nearly $1...

JBS Invests $100 Million in New RTE Bacon and Sausage Facility 

JBS USA has announced plans to expand its operations in Ankeny, Iowa, by opening the largest ready-to-eat bacon and sausage facility in its portfolio.

The company has agreed to purchase a 186,000-square-foot production facility formerly owned by Hy-Vee. JBS intends to convert the space into a fully cooked bacon and sausage production plant and is looking to hire former Hy-Vee staff for the new operation.

"Today’s announcement aligns with our long-term strategy of...

The Retail Rundown: Summer’s Last Stretch Drives Seasonal Promotions

August has arrived, bringing a sense of urgency to make the most of summer’s final weeks. With Labor Day fewer than four weeks away and just seven weeks remaining until the season’s official end, retailers are already diving into back-to-school promotions.

Seafood claims the top spot among protein features again this week, making up 30.3% of all retail ads, followed by beef at 26.2%, pork at 20.8%, and chicken at 18.9%. Egg promotions remain minimal, comprising less than 1% of features—consistent with last week’s light showing. The Midwest led in egg advertising, while the Northeast and South Central regions showed more moderate activity...

PODCAST: Agri-Food for Thought Ep. 31 - Competition Heats Up at the Meat Case this Summer

Listen now as Jamie gets the scoop from Market Analyst Pete Iridoy on how pork is benefitting at retail amidst high beef prices this summer...

The Retail Rundown: Beef Edges Out Seafood in Weekly Protein Features

Beef narrowly edged out seafood for the top spot in retail protein promotions this week, making up 25.9% of all featured items. Seafood was a close second at 25.3%, while pork and chicken each accounted for about 23%. Eggs represented roughly 2% of ads, and turkey dipped below 1%.

Beef steaks remained a premium grilling choice, averaging $14.21 per pound last week. Seafood also led on price, with fresh salmon reaching as high as $17.24 per pound in some regions...

The Retail Rundown: Retailers Push Value to Maintain Protein Momentum

Retail meat clearance over the Independence Day holiday was generally strong, with consumers stocking up on grilling staples for the summer’s flagship cookout occasion.

With few major buying events remaining this summer, grocers will likely push aggressive features and highlight value finds to sustain shopper engagement through the dog days of summer.

Post-holiday protein advertisements show seafood maintaining the lead at 33.1% of retail features, followed by beef at 25.1% and pork at 21.5%. Chicken accounted for 16.2%, while turkey fell to just 2%—half of the previous week's...

The Retail Rundown: Grocers Set Stage for Final Summer Push

With Father’s Day in the rearview, grocers are setting the stage for the final big buying event of the summer: the Fourth of July.

The upcoming holiday marks the last major retail push before Labor Day and serves as a key buying window for proteins like beef ahead of the mid-summer lull. To keep product moving, grocers are expected to lean heavily on promotions and feature aggressive pricing in the coming weeks.

Post-Father’s Day, pork and chicken are poised to capture more...

The Retail Rundown: Pork Deals Deliver Summer Savings

Pork promotions are gaining momentum, with value-priced cuts standing out against higher-priced beef and even some chicken items.

Bacon continues to steal the spotlight in the pork category, fueled by strong seasonal demand as consumers stock up on this summer staple. Over Memorial Day, discounted bacon averaged $6.30 per pound, up nearly 3% from last year. Wholesale belly prices have climbed 13% since early April, supported by tightening hog supplies and historically low cold storage stocks.

As grilling season gains momentum, demand for ribs...

The Retail Rundown: Seafood Leads Memorial Day Retail Ads; Weather Poses Challenges

Seafood leads retail protein promotions heading into Memorial Day weekend, accounting for 28.7% of total featured protein ad volume. Pork follows at 25.9%, with beef at 21.3% and chicken at 19.3%.

Egg feature volume is virtually absent amid sluggish retail demand. Warmer weather is prompting a shift toward fruit and cereal for breakfast, while elevated, though easing, shelf prices continue to dampen consumer interest, according to Expana.

Within the seafood category, fresh and frozen fillets represent the largest share of advertised items at nearly 28%. Raw shrimp...

The Retail Rundown: Pre-Grilling Season Retail Insights

With Memorial Day fast approaching, retailers are ramping up promotions to jumpstart the unofficial kickoff to the summer grilling season—a crucial window for driving foot traffic and boosting meat department sales.

The next two weeks are key, as market participants closely watch consumer demand ahead of what is typically one of the busiest periods for beef sales. Protein items are being prominently showcased alongside vibrant seasonal produce, enhancing the appeal of in-store displays.

Seafood leads the protein feature mix this week, accounting for nearly 30% of all advertised protein items...

ANALYSIS: Belly Primal Drives Resurgent Pork Carcass Value in April

According to the Urner Barry by Expana Pork Carcass Cutout Value Report, recent increases in carcass values have mitigated losses incurred since the beginning of April. Currently, weekly carcass values are holding steady at approximately year-over-year levels, exceeding the three-year average by 2.2%. April itself witnessed a modest rebound in overall values following a 3.1% decline during the first two weeks. While this initial drop was significant, it represented a continuation of a gradual downward trend that began in...