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CHART: Industry Expectations for Weekly Cattle Slaughter
PathProven from Performance Food Group Providing First-Ever DNA Trace Back System from Farm to Plate in North America
Nearly 93 percent of all consumers are more likely to be loyal to a brand when it commits to full transparency, according to a 2017 Label Insights study from the Food Marketing Institute. The survey also revealed 74 percent of consumers would switch from the brands they usually buy to ones that provide more in-depth product information beyond the physical packaging. In Europe, the fresh meat industry has been moving toward this goal for twenty years. In the U.S., Performance Food Group Company (PFG) has been working with European technology innovator, IdentiGEN, for 10 years to align supply chains, building the first complete DNA Trace Back System to the farm. PFG has connected the information loop to provide greater accountability, improve sustainability, ensure quality, and...
Oregon Cattleman to Congress: Livestock Producers Serve as Conservation Allies
Today Oregon cattleman Rodger Huffman told a Congressional hearing that livestock producers across the country serve as stewards of the environment and allies in conservation. Despite the efforts of some in Congress to vilify livestock producers, effective wildlife conservation depends on strengthening the partnership between government agencies and ranchers. In fact, livestock producers maintain over 660 million acres of open spaces and landscapes, about a third of the U.S. landmass and home to many species of wildlife.
“Federal and state wildlife managers have no greater ally in the effort to conserve America’s species than ranchers,” Huffman said in prepared testimony. “Ranchers steward these landscapes for generations ...
Tyson Fresh Meats and IdentiGEN Collaborate to Trace Beef Using DNA Technology
Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods, Inc. (NYSE: TSN), is collaborating with IdentiGEN to use DNA technology to trace beef back to the individual animal of origin. IdentiGEN’s signature DNA TraceBack® system will be a key tool to trace the cattle raised for Tyson’s Open Prairie® Natural Angus Beef.
A DNA sample from cattle entering the Open Prairie program will be used to trace the origin of individual cuts of beef as they move through the supply chain. The DNA TraceBack process is intended to assure customers that the Open Prairie beef products they buy were sourced from ranches where the cattle were raised to meet specific requirements, such as no antibiotics ever and no added hormones.
“This is about meeting growing demand for more transparency about how food is produced,” said Kent Harrison, vice president of marketing and premium programs at Tyson Fresh Meats. “Through DNA TraceBack, we’re providing ...
Markets Expected to Continue Strong; Leverage Shift on the Horizon
During the first half of 2019, the United States will see a shift away from El Niño conditions as equatorial ocean currents begin to cool into the summer, Art Douglas, Ph. D., professor emeritus at Creighton University, told the audience during the popular 2019 CattleFax Outlook Seminar today. The session, held as part of the 2019 Cattle Industry Convention and NCBA Trade Show in New Orleans, La., saw a capacity crowd as cattlemen and women gathered to hear expert market and weather analysis.
Douglas explained the developing trend will turn the eastern third of the United States drier, as the jet stream pushes moisture from the Gulf of Mexico across the southern tier of the nation. “After a cooler February, the United States will mostly enjoy a relatively mild spring with a reduced threat of delayed planting,” said Douglas. He pointed out that summer weather will be dependent on...
Consumer Demand for High-Quality Beef is Strong and Growing
Strong consumer beef demand is expected to continue into 2019, with the USDA predicting consumers in the United States will eat 8.9 percent more beef this year than in 2015. Much of beef’s demand is driven by ground beef and loin cuts, which are particularly popular with consumers at the grocery store.
Not only are consumers eating more beef, they are also enjoying more high-quality beef. This is due to more cattle in the U.S. herd grading higher than ever before.
“Cattle farmers and ranchers, and the entire beef industry, have worked particularly hard during the past 10 years to produce higher-quality beef, and that work is clearly paying off with increased consumer demand,” said Bridget Wasser, Executive Director of Meat Science & Supply Chain Outreach for the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. “We’re seeing demand for ...
New USDA Beef Lifecycle Assessment finds Environmental Impacts Lower than Perceived
A new study, recently published in the journal Agricultural Systems, is the most comprehensive beef cattle lifecycle assessment ever completed. In the report, titled Environmental Footprints of Beef Cattle Production in the United States,1 the researchers found widely accepted measures related to beef cattle's impact in the U.S. are often overestimated.
The comprehensive lifecycle assessment, conducted by the USDA's Agricultural Research Service and The Beef Checkoff, was designed to scientifically quantify the sustainability of U.S. beef production. This was accomplished by collecting and examining feed and cattle production-related data from more than 2,200 cattle producers in seven regional production areas. Conclusions were derived using a simulation model and the regional production data to ...
USDA Updates Branding Requirements for Mexican Cattle
The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service is revising branding requirements for cattle imported from Mexico. This change simplifies the branding process, while continuing to ensure Mexican cattle are easily identifiable and traceable for the rest of their lives, in the event of an animal disease detection.
Feeder cattle will be branded with a single “M” on the right hip, and breeding bovines will be branded with a single “M” on the right shoulder. The “M” brand will be larger in size and allow for better readability. An “MX” ear tattoo is still an option for breeder cattle instead of a brand since they have not caused a readability problem and are considered a permanent form of identification. Permanent identification on Mexican cattle is important because they are known to frequently carry ...
The Wendy's Company Announces Major Advancement in Beef Sourcing
Today, The Wendy's Company announced an industry-leading step that will allow the company to better understand and communicate how cattle for Wendy's fresh beef* hamburgers are raised, facilitating advancements in areas such as animal care, antibiotics and sustainability. This comes on the heels of an earlier 2018 announcement on transitioning Wendy's tomato supply to vine-ripened tomatoes exclusively from greenhouse farms, which was driven by the same Company commitment to providing the freshest, highest-quality food possible for its customers.
"Quality is Our Recipe" isn't just a Company tagline. Wendy's takes extraordinary pride in serving and sourcing high-quality food to...
McDonald’s Announces New Antibiotic Policy for Beef
As one of the world’s largest restaurant companies, McDonald’s has the opportunity to use our scale to tackle some of the most complicated challenges facing people, animals and our planet - and help drive industry-wide progress.
Today, McDonald’s is announcing a policy to reduce the overall use of antibiotics important to human health, as defined by the World Health Organization (WHO), which applies across 85% of our global beef supply chain.
According to the WHO, antibiotic resistance is one of the biggest threats to global health, food security, and development today. With our new policy, McDonald’s is doing our part to help preserve the effectiveness of antibiotics for human and animal health in the future.
"Antibiotic resistance is one of the greatest threats to mankind today. We commend McDonald's effort to develop a global policy guiding how antibiotics are used within its beef supply chain. The company has set an ambitious timeline for ...
FDA Approves First Animal Drug that Reduces Gas Emissions from an Animal or its Waste
“We’re committed to supporting the development of novel animal drug products that are safe and effective, and we’re encouraged to see innovations that provide additional benefits to animals, people and the environment,” said Steven M. Solomon, M.P.H., D.V.M., director of the FDA’s Center for Veterinary Medicine. “Today we’re announcing the approval of the first animal drug that reduces ammonia gas emissions from an animal or its waste. These ammonia gasses can come from many sources and can affect the health of people, animals and the environment. Novel animal drug products such as these also support One Health approaches to public health.”
The U.S. Food and Drug Administration announced today the approval of...
Cargill Develops Industry-First Robotic Cattle Driver to Improve Animal Welfare and Employee Safety
Cargill has developed an industry-first robotic cattle driver aimed at improving animal welfare and employee safety. The robots are designed to move cattle from pens to the harvest area, reducing stress to the animals by minimizing their proximity to human activity. Employees operate the robots from a catwalk located above the pens, reducing safety risks by keeping those who work in the cattle yard portion of processing plants at a greater distance from the 1300-pound animals.
“The robotic cattle driver developed by Cargill is a major innovation in the handling and welfare of farm animals,” said Temple Grandin, professor of Animal Sciences at Colorado State University. “This device will lead to huge strides in employee safety while moving large animals and reduce the stress on cattle across the country.”
Cargill Protein spent two years developing the prototype...
NCBA: New US-Mexico-Canada Agreement "Great News" for Cattle Producers
Kevin Kester, a fifth-generation California rancher and President of the National Cattlemen’s Beef Association, today released the following statement in response to news that negotiators have reached agreement on a new U.S.-Mexico-Canada trade agreement:
“This new agreement is great news for American cattle producers, and another sign that President Trump’s overall trade strategy is working. Over the past quarter century, free and open trade between the United States, Mexico, and Canada has been tremendously successful for our producers, and we’re pleased that we’ll be able to maintain our existing market access while seeing other U.S. producers get a better deal than they’ve gotten in the past. Hopefully Congress will approve this new deal early next year and...
Cattlemen: Reducing Trade Barriers, Regulatory Burdens Will Ease Tariff Pain
Kent Bacus, Director of International Trade for the National Cattlemen's Beef Association, released the following statement in response to the Trump Administration’s announcement of trade aid for U.S. farmers and ranchers:
“NCBA looks forward to reviewing the details of the Trump Administration's trade retaliation relief package. Trade agreements and trade enforcement are the most effective long-term solutions to the challenges faced by U.S. beef producers. For many years, U.S. beef has been a target of high tariffs and restrictive trade policies from notorious actors like China and the European Union. We support a vigorous approach to tearing down trade barriers, including non-tariff barriers that are not based on science.
"Removing China’s highly-restrictive barriers on U.S. beef exports could unlock the full potential of that market and result in...
CHART: Industry Expectations for Weekly Cattle/Hog Slaughter
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